presented by laura b. whitmore. who are you as a company or an artist? who is your audience? why are...

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10 Keys to Marketing Success for Musicians Presented by Laura B. Whitmore

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Page 1: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

10 Keys to Marketing Success for MusiciansPresented by Laura B. Whitmore

Page 2: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

1. Define Your Product

Who are you as a company or an artist?Who is your audience? Why are you different or special?What do you offer that is meaningful to them?How can you leverage these traits to sell your product?

Page 3: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

2. Set Goals and Objects

Do you want to sell more products?Do you want to increase your social media fan base?Do you want to increase your mailing list?Do you want to increase visibility?Do you want to change or improve your image?

Page 4: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

3. Identify Promotional Opportunities

What types of promotional opportunities align with who you are, who your audience is, and what you do?Examine all possible promotional options before creating a plan of action.Determine if there are strategic partnerships that can help you further your goals.

Page 5: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

4. Know All the Options

What are all the possible ways to approach promotional opportunities?How difficult are they to engage?Can you find someone who has tried options and ask about their experience?

Page 6: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

5. Create a Strategic Marketing Plan

Identify the promotional options that you want to try.Decide when you are going to implement them.Determine any budgets required to successfully execute.Describe the key goals and measurements of success.

Page 7: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

6. Create an Execution Plan

The nitty-gritty details of how the items in your plan will get done.Create a timeline based on deadlines.Determine who will handle responsibilties.

Page 8: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

7. Assign Responsibilities

Can you do things yourself or do you need help?Is there a way you can get help for free?Are some of your needs things that students could do to get experience?Do you need to hire professionals…and how do you find the right ones?Who will supervise others?

Page 9: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

8. Determine the Resources You Need to Succeed

Examine the resources you have already.If you don’t have what you need, create a plan to get it.

More money More man (or woman) powerMore time

Page 10: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

9. Check in Regularly

Depending on the timeline, this could be every day, every week, every month.Don’t wait for someone to ask for help…be proactive.Follow up with vendors.

Page 11: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

10. Be Willing and Able to Adjust

Be open to new opportunities that arise.You may find a better way to execute while you are working on goals.Ask your vendors for better options.Open conversations about your goals with other industry professionals to see what they do.Keep an open mind!

Page 12: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

11. Review and Look Forward

Regularly review the plan and determine if goals are being met.What elements are affected by your efforts?What measurement parameters are available?How complicated is it to measure?

Know what works and what doesn’t.Determine new goals based on feedback.Keep going!!

Page 13: Presented by Laura B. Whitmore. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that

Contact:Laura B. WhitmoreMad Sun Marketingwww.mad-sun.com

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