Presented by

Michelle Hopkins - EU Communications Manager

Sunita Ruprai - IT Project Manager/Business Analyst

• Rebranded the RMS software into Claire’s Hub

• Project began October 2016 piloting with 30 stores

• Going through Q4, the golden quarter, we achieved 90%

compliance on the Hub

• During January we moved to 125 stores, after one

week we removed them from previous communication channel

• March 2017 all UK, ROI & Netherlands stores were live

bringing us to 372 stores in total

2

Claire’s Hub – How it began

• During July we will launch our French Hub site, landing in 230 stores, this will be the first translated site

• By September 2017 all EU stores will be live. A total of 1047 stores, 15 countries in 10 languages

• Looking to future development with a potential to include Incident Reporting

• Plans to expand to our Central Office Teams by deploying an Intranet site during Q4

3

Claire’s Hub – How we are progressing

Claire’s Hub – Success Stories

4

• Reduction in communication from DSMs to stores, as tasks are set with

on the spot reminders

• Back Office has been a remarkable tool for stores to refer to for any

paperwork

• Reduction in printing costs and manpower has been significant

• TVPs / RSMs having instant visibility of DSMs communication to stores

• H&S / QC teams can closely monitor compliance for all legal regulations

• Surveys – giving feedback direct from the stores to Central Office within 24 hours

Store Associate 479 - Jenna: "I love the hub, it allows me to ensure I am within compliance and the

fact that the team can see my responses instantly is ace!"

Claire’s Hub - EU IT

5

Claire’s Hub in North America

Implementation

6

NA Design

7

NA Rollout

8

NA Rollout Total Number of Stores Live

1st Week - 33 Stores 33

3rd Week - 97 Stores 130

5th Week - 300 Stores 430

6th Week - 252 Stores 682

7th Week - 278 Stores 960

9th Week - 285 Stores 1245

11th Week - 287 Stores 1532

North America Reaction & Feedback

9

‘The Hub,’ allows me to be able to

keep track on what tasks my

stores have completed at the click

of a button, saving me so much

time – (RSM NA)

Having visibility of what the stores are completing, (or not is some

cases) has ensured we meet deadlines much more effectively. At

Claire’s Corp, the team are able to see when promotion material

has been completed in what stores. ‘The Hub,’ also gives us the

ability to instruct DSM’s to chase up those who aren’t doing what

is required – (Marie Hodge, Executive Director, Store

Communications and Operations, NA)

NA Compliance

10

• Currently compliance overall is difficult to measure as we are

adding close to 250 stores per week

• Compliance for the initial pilot stores is close to 90% daily

• Once all stores are live and are familiar with the tool, by the

middle of August 2017, we shall be able to extract the correct

stats for compliance

Thank you

Any Questions?