presented by nathan pearce
DESCRIPTION
Presented By Nathan Pearce. Purpose of Presentation. Diversity, Uniqueness, and Aggressive Marketing are imperative to the growth and success of a business competing for discretionary funds. Cabela’s® has utilized this approach to be a leader in the outdoor sporting goods market. . - PowerPoint PPT PresentationTRANSCRIPT
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Presented By
Nathan Pearce
![Page 2: Presented By Nathan Pearce](https://reader035.vdocument.in/reader035/viewer/2022062815/568168f5550346895de00343/html5/thumbnails/2.jpg)
Purpose of Presentation
Diversity, Uniqueness, and Aggressive Marketing are imperative to the growth and success of a business competing for discretionary funds.Cabela’s® has utilized this approach to be a leader in the outdoor sporting goods market.
![Page 3: Presented By Nathan Pearce](https://reader035.vdocument.in/reader035/viewer/2022062815/568168f5550346895de00343/html5/thumbnails/3.jpg)
History of Cabela’s®• Founded in 1961 by Richard (Dick)
Cabela.• 1963 Jim Cabela joins business• 1987 – First Retail Store in Kearney, NB.• 1988 – Online store started• 2004 - Company became publicly
traded on New York Stock Exchange• 2009 – Thomas Milner joins company as
President/CEO
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Introduction
• One of the World’s Largest Direct Marketers of Hunting, Fishing, Camping, and Outdoor Merchandise
• 30 Retail Stores in 22 States and 1 in Canada
• Recognized as the “World’s Foremost Outfitter®”
• Known as the Disneyland of Outdoors Sports Stores –Theme Stores range from 35,000 to 247,000 square feet.
• Attract over 4 million visitors per year to some of their stores. It is estimated that 50% drive over 100 miles to visit.
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Unique Stores
• Destination Stores – Each Store has its’ own theme
• Product Line for each store varies based on geographic location and customer preference
• Educational and Entertainment Attractions• Growth Centers for the area they are
constructed in.
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Uniqueness
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Cabela’s Core Values
• Superior Customer Service• Integrity and Honesty• Quality Products and Services• Respect for Individuals• Excellence in Performance
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Primary Competitors
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Total Revenue for 2001-2010 in Billions
$0
0.5
1
1.5
2
2.5
3
20012002200320042005200620072008200920102011
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Financial Highlights
Year 2010 2009 2008Total Revenue $2.67 Bil. $2.63 Bil. $2.56 Bil.Gross Profit $1.09 Bil $1.03 Bil. $1.02 Bil.Gross Profit Margin 40.8% 39.1% 39.8%Net Income $121 Mil. $92 Mil. $83 Mil.
The company continued to make a profit even during poor economic years.
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Cabela’s Quarterly Stock History
1Q/082Q/08
3Q/084Q/08
1Q/092Q/09
3Q/094Q09
1Q/102Q/10
3Q/104Q/10
1Q/112Q/11
3Q/11
10/14/20110
5
10
15
20
25
30
14.1611.0112.08
5.839.11
12.2513.3414.2617.49
14.14
18.9821.75
25.0127.15
20.4923.69
Series 1
Series 1
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Cabela’s Revenues are Derived from 4 Areas Retail Store Sales Direct Market Salesa) Catalogb) Internet Financiala) World’s Foremost Bankb) Cabela’s Club Visa card Othera) Outdoor Adventuresb) Trophy Properties LLCc) Gun Libraryd) TV and Video Contracts
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Sources of Revenue
Multi-Channel Mix of Revenue
RetailDirectFinancialOther
Retail 53%Direct 37%Financial 9%Other 1%
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2010 Merchandising Mix
Sales
Hunting Gear and EquipmentClothing and FootwearFishing and MarineCamping and EquipmentGifts and Furnishing
Hunting Gear and Equipment 40%
Clothing /Footwear 28%
Fishing and Marine 13%
Camping Equipment 10%
Gifts and Furnishing 9%
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Cabela’s Strategic Focus • Focus On The
Customer• Improve
Merchandise Performance
• Retail Profitability• Retail Expansion• Direct Channel
Growth• Grow Cabela’s CLUB
Visa Program
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Summary
• Cabela’s has shown growth is possible in discretionary markets even during a bad economy.
• Unique stores and products, diversity in business segments, and aggressive marketing all contribute to growth and sustainability in the discretionary market.
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Any Questions?