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Coldwell Banker Premier PropertiesSt. Augustine Office

661 A1A Beach Blvd.

St. Augustine, FL 32080

904-471-5000

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LOCAL EXPERTISEPremier Properties

©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

About Rob West, Broker/Manager, GRI

Experience

• 19 Years in St. Augustine Real Estate

• MLS Treasurer (2010-2011, 2014-2105)

MLS Secretary (2012-2013, 2016)

• Managing Broker of the largest nationally affiliated real estate firm in

St. Johns County overseeing more than 600 transactions/year.

• Committees: Education Chair 2011/Vice-Chair 2012, Finance Vice-

Chair 2011, Grievance Vice-chair 2010-2015,

Professional Standards Chair 2016

• Florida Association of Realtors:

Professional Development Committee

Leadership Academy Class of 2016

Personal Mission Statement

To treat all customers and colleagues with professionalism, respect and fairness. To never stop learning and to share my knowledge with others. To use technology to increase production, exposure and efficiency. To work hard and have fun!

Awards & Recognitions

• REALTOR OF THE YEAR ~ 2011

• INSTRUCTOR OF THE YEAR ~ 2011

• Runner-Up Best Broker in Best of St. Aug~ 2011

• Coldwell Banker Presidents Award of Honor~ 2015

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About Coldwell Banker Premier Properties

Company Statistics- 2015

9 Offices in 3 Counties

#1 in Sales Volume, St. Johns County

165+ Sales Associates

$275 million in sales volume

Over 1400 Transactions

Recognized by Jacksonville Business

Journal as #8 on the list of Top Real

Estate Agencies in Northeast Florida

Locally Owned. Globally Connected.

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Support Team

• 5 Full Time Brokers

• Administrative Assistance

• Marketing Director

• Relocation Director

Business Philosophy

Our business and management philosophy is to operate a successful and profitable company in Support Of our sales associates and not at the Expense Of our associates in order to provide maximum customer service and advertising exposure

GLOBAL NETWORK Premier Properties

Global presence: 43 countries/3,000+ offices

Over 108 years providing real estate service

$212 billion in U.S. sales volume in 2014

Source: 2014 data for Coldwell Banker® affiliated offices throughout the world

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Real Trends Top 500 Report*(in Billions)

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coldwellbanker.com

Coldwell Banker® has more unique web

visitors than any other real estate

brand*

Coldwellbanker.com had over 44 million

visits in 2014

Featuring lifestyle, affordability and

keyword search tools for fast and easy

browsing

Multiple images and video showcase the

unique features of your house

*Nielsen/Net Ratings Report for real estate Web sites, January-December 2014

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Coldwell Banker® Web PartnershipsYour house will also be promoted on multiple partner websites

Properties listed at $1,000,000 or higher will also be featured on these luxury websites

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MARKETING PLANPremier Properties

Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.

Information Sources Used in the Home Search(% of Home Buyers)

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Marketing Activities

ColdwellBankerPremierProperties.com

Multiple Listing Services (MLS)

Realtor.com Premium Positioning

Syndication to over 100 industry websites including Zillow, Trulia, Homes.com

*2013 National Association of Realtors® Profile of Home Buyers and Sellers.

Nine in 10 home buyers used the Internet to search for homes*

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Marketing Activities

To showcase your property I will:

Professional Photography

Aerial Photography

Promote at a broker meeting

Hold a Open Houses (if applicable)

Create a professional listing flyer and buyer’s agent packet

Yard Signage

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Home Enhancement

Custom plan to enhance your property’s appearance, including:

Identify problem areas

Smaller rooms

Room with unattractive view

Share tactics to address

Furniture placement

Rug removal

Paint colors

Recommend specialists

Handyman

Paint contractor

Cleaning service

Yard service

Pool cleaning and deck refresh

Home staging designers

MARKET

CONSIDERATIONSPREMIER PROPERTIES

Setting the Right Price

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

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©2014 Coldwell Banker Real Estate LLC.. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned

by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.

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