Presented by:Sacha Pearson

Kim GarrettJennifer English

4 December 2000

TraveLite:TraveLite:

Customized Travel Guides

for your Palm

OutlineOutline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

The Problem

Our Solution

Customers

Our Vision

Benefits

Technology Requirements

Pricing Model

Demonstration

Should we add?

SWOT Analysis

Metrics for Success

Marketing & Sales

If you’ve ever carried a travel guide with you, you are well aware of the very real weight of the information you need or might need.

When embarking on long journeys or traveling frequently, situations where every ounce matters, do you really want to carry that 800 paged, 2 pound book with you?

Especially when you only need 80 pages, or 10% of the information?

The Pain of Users:Outline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

•Carry the entire book with you

•Take a razor blade to the spine and carry with you only what you need

•Create your own guide with a notebook and photocopies

Possible Solutions

One user will lug around a 1000-page guidebook and only find 10% of it valuable while another person may

find a different 50% valuable. By offering the possibility of creating a customized guidebook, both of these individuals can create a guidebook to their

own specifications that will be 100% useful.

Outline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

The Pain of Publishers:Traditional guidebooks are a static, printed productOne book doesn’t meet all your needs, so you buy many...

• Economies of scale - created and pitched to the some idea of an average user• Broad but shallow range of options• Some but necessarily not all the provided information will appeal to any one specific user

Currency of information. The moment a book is published it is already out of date...

•Hotels and restaurants open and close•Prices go up•Governments change

Also consider…Outline

The Problem

Our Solution

Customers

Our Vision

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Why not create a system of stored travel information and allow the user to retrieve the content they want based on their interests and needs?

Our SolutionOutline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

With a digital database of information The publisher can

update the content ”on the fly”, offer the most up-to date information possible,reduce time-to-print,transaction costs and delays, and provide better, more up-to-date information for guide users.

Providing for both sides:

Outline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

Users can create a guide that meets their needs and specific requirements Users can explore available content in more depth, breadth or a combination than is possible in a static guidebook.The system will allow you to:

browse/explore the possibilitiestake your own unique ‘cut’ at the entire information stock offered by multiple content providersestablish your own portable collection of information for personalized use.

Benefits for UsersOutline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

TraveLite's first customer base is the traditional travel publisher, who feels the need to go digital but whose access to the knowledge and resources to do so is limited. A secondary customer is the travel guide user, for whom TraveLite provides a customizable, electronically distributed travel guide.

In this business model, this guide can take a variety of forms, such as a PDA companion to existing print guides, or a completely independent, electronic guide, aggregating content across publishers. Publishers receive royalties on a per-download basis.

Our Customers:Outline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

A TraveLite guide is not a book, but rather an interactive resource. Our vision is to provide a service to publishers to assist them in digitizing their content and providing them access to a new electronic distribution medium, one that is complementary to the traditional print medium. In the long-term, there is potential to provide a truly wireless travel guide, aggregating content from multiple content providers, providing it to users on demand.

Our VisionOutline

The Problem

Our Solution

Customers

Our Vision

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Tech Req’s

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Demonstration

Allows the user to create her own book.

Browse through the available travel information

Choose what you need based on interests, destinations or budgetary constraints

Build, order, and deliver through a web interface, in a range of formats.

Using digital technology:

Outline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

Flexibility. User can create a guidebook based on his/her own personal wishes or needs.

For example: grouped around a destination, a theme, and/or an activity (biking, diving, etc.)

Independent of traditional content providers (mix-and-match)Lighter, more portableEasily, quickly updated (dynamically)Reduced cost (pay for what you want)Extensibility:

GPSCurrency ConvertersCollaborative filtering / Recommender systems

Consider:Outline

The Problem

Our Solution

Customers

Our Vision

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Tech Req’s

Pricing Model

Demonstration

Enterprise-level database:• Store, retrieve, and distribute contentPrototype: Access Final: Oracle

Web Interface:• Customer / transaction information Prototype: Cold-fusion Final: Java/PHP

/Html

Content Delivery, to/from Publisher:• Platform-independent and non-proprietaryPrototype: Text Final: XML

Palm Application development• Ease of installationPrototype: Web-Clippings Final: Custom

Technology Requirements

Outline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

Hybrid pricing model combining subscription model and a pay-per-piece assembly model.

Small periodic subscription rate for basic access to content

Cost-per-piece to create and download a guide.

This also enables TraveLite to segment services or provide value-added options, such as offering a few popular destinations for free, or giving users the option of a free guide in exchange for targeted, context-sensitive ads in their PDA version of the guide.

Pricing Model: UsersOutline

The Problem

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Demonstration

Cost:

A basic membership fee for digitizing content and providing PDA versions, with add-ons for remote update and other features of value to the publisher or their authors.

Under this scenario, TraveLite would charge publishers to adapt the existing metadata schema and systematize digitizing the publishers' format.

Benefit:

Publishers will have access to their digitized and databased content.

And, in addition, will receive a royalty based on customer downloads of their content.

Pricing Model:Publishers

Outline

The Problem

Our Solution

Customers

Our Vision

Benefits

Tech Req’s

Pricing Model

Demonstration

This application enables users to browse a database of travel information stored in an Access database, picking and choosing the content they need for their travel guide.

They will then purchase the custom guide and download it to their computer desktop and then import it into their Palm Pilot.

DemonstrationOutline

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Thank you for your time!

Q&AOutline

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