INFORMATIONfor exhibitors

PARALLEL

PRESENTING PARTNER

CO-SPONSORS

PRINCIPAL MEDIA PARTNER

BRAKES OFF: The season starts at SWISS-MOTO.

One industry. Two wheels. One trade fair. In February of each year, the mo-torised two-wheeler industry gets people really flexing their muscles at SWISS-MOTO. This is the place where Switzerland’s motorbike enthusiasts traditionally gather to prepare for the forthcoming season. SWISS-MOTO is staged under the motto “Two wheels. One trade fair”, since it com-bines a classic trade fair section with spectacular shows and elabo-rately staged special exhibitions. It thus offers a unique presentation platform and optimum framework conditions for a first-class start to the new motorcycling season. Take a look for yourself and make sure you have a position in the starting field at SWISS-MOTO 2018.

Yves Vollenweider,Exhibition Director

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FACTS & FIGURES: At a glance.

Date: 22 – 25.02.2018

Venue: Messe Zürich

Area: 7 halls

30,011 m2

Number of exhibitorsNumber of visitors Editorial volume in CHF

Small motorcycles

Motorcycles

Trikes

Accessoires pour motos

Motorcycles and scooter accessories

Quads

Tyres

ScootersSpare parts

Tuning

Lubricants, chemical products

Cleaning, maintenance

Cleaning, maintenance

Insurances

Financing

Training, safety

Workshop fittings

Trips, tours

Associations, public agenciesSpecialist literature

Training, safetysmall motorcycles

Quads

Spare parts

Workshop fittings

MotorcyclesTraining, safety

Trikes

Exhibition sectorsExhibition sectors

Motorcycles

Small motorcyclesMotorcycles

TrikesMotorcycles and scooter accessories

QuadsTyres

Scooters

Spare partsTuning

AccessoriesLubricants, chemical products

Cleaning, maintenance

Insurances

FinancingTraining, safety

Workshop fittings

Trips, toursAssociations, public agencies

Specialist literature

204

238

227

213

207

195

2012 65 615

2016

2017

74 349

70 582

2015 70 519

2014 66 557

2013 66 597

3.7 mio

3.6 mio

2.5 mio

2.4 mio

1.6 mio

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FACTS & FIGURES:Visitor questionnaire.

Visitor survey 2017 by the independent exhibition andmarket research institute,

Wissler & Partner, Basel

17 % Eastern Switzerland

15 % Northwest Switzerland

15 % Bern |

Solothurn

9 % Central Switzerland

1 % Ticino

12 % Western Switzerland

31 % Zurich

Origin of visitorsAt SWISS-MOTO, you have access to motorcycle fans from all over Switzerland.

Intention to come againThe large percentage of visitors intending to come again promises a successful SWISS-MOTO 2018.

21 % Perhaps

2 % No

47 % Yes, definitely

30 % Fairly certain

Overall evaluationThe good results achieved in the overall evaluation underline the importance of SWISS-MOTO.

5 % Unsatisfactory

72 % Good | very good

23 % Satisfactory

Visitor retentionSWISS-MOTO offers an ideal visitor mix of newcomers and firmly established motorcycle fans.

38 % Irregular visitor

37 % Regular visitor

25 % First-time visitor

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FACTS & FIGURES:Exhibitor survey.

Exhibitor survey 2016 by the independent exhibition andmarket research institute,

Wissler & Partner, Basel

PR, representation, image cultivation

10 % Satisfactory

90 % Good | very good

Overall rating by exhibitors

3 % Unsatisfactory

14 % Satisfactory

83 % Good | very good

Intention of exhibitors to come again

22 % Don’t (yet) know

45 % Definitely

30 % Probably

3 % Definitely not

Presentation of innovations

3 % Unsatisfactory

14 % Satisfactory

83 % Good | very good

Fostering personal contacts with existing customers

9 % Satisfactory

89 % Good | very good

2 % Unsatisfactory

Exhibitors’ attainment of aims Forging personal contacts with new customers

7 % Unsatisfactory

18 % Satisfactory

75 % Good | very good

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UNADULTERATED: Value of the reporting.

SWISS-MOTO gives the industry a powerful voice. The ever constant number of exhibitors and the high visitor numbers – in excess of 70,000 – plus the huge media interest, which represents an advertising value of more than CHF 3.6 million through editorial reporting, shows that SWISS-MOTO has broken through the confines of a traditional motor-cycle trade fair. The figures make it quite clear. Since 2013, it has been possible, through a presence analysis, to calculate the value in francs achieved through editorial reporting on SWISS-MOTO. This study establishes the quantitative media coverage by taking the number of editorial contributions, the print runs and the advertising value equiv-alent. SWISS-MOTO thus has the role of one of the most important mouthpieces for the motorised two-wheeler industry in Switzerland.

Andreas Sieber,Head Communications

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REPORTING: Advertising value 2017.

Advertising equivalent value captured by Argus der Presse AG

45 % Regional relevance

55 % Supraregional

229 articles

66 % Internet

28 % Daily | Weekly Press

2 % Specialist press

4 % Radio | television

3.6 million CHF

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UNMISSABLE:Advertising and PR campaign.

Be right at the heart of things rather than just on the sidelines. This is the motto being used to selectively advertise SWISS-MOTO through a broad- based PR and advertising campaign. Accompanying measures are being implemented to attract additional attention – these include perimeter advertising at key motorsport events and the inclusion and networking of social media.

Our Media PartnerPrincipal Media Partner

Radio Partner

Specialist Partner

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ADVERTISING: Campaign for SWISS-MOTO 2018.

Advertising National poster, print and radio campaign Nationalsponsoringofradiotrafficspots Direct mailings (dealers, clubs, the trade) Search engine marketing Visitor Newsletter (16,000 subscribers) Online banner campaign Website www.swiss-moto.ch Online exhibitor directory swiss-moto24 Social media campaigns

(Facebook, Twitter, Instagram, YouTube) Perimeter advertising at motorsport events Distribution of flyers at motorcycling events

PR Media relations work Media partnerships Media specials Media Day, including a media conference

Your advertising servicesThe following advertising media will support your trade fair communications and are included in the cost of participation

Advertising flyers Rear window stickers Trade fair posters SWISS-MOTO logo and banner Banner and buttons: linked to your entry in the

swiss-moto24 online exhibitor directory

We support you in your trade fair communications and distribute information on your activities free of charge via our channels

Templates for compiling media releases Editorial-team addresses for your media work Advertising for your prominent guests Advertising for your media events Advertising for your special visitor activities

swiss-moto24 online platform for exhibitorsYour entry in the swiss-moto24 exhibitor, product and innovation directory will extend your participation in the trade fair for a full year and is included in the participation fee.

Your benefits Online 365 days a year: you will be found before,

during and after the fair Attractive product presentation with text/photo Profile with logo, text and contact person Updated via the editorial team Simple search function by keywords Immediate contact (visitor to exhibitor) Interactive hall plan with graphic highlighting

of your stand Customised Newsletter to registered users

interested in your products Crosslink to SWISS-MOTO App

Detailed information on the advertising options for SWISS-MOTO at:

www.swiss-moto.ch/ advertising

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UNENCODED: Prices & conditions.

A well-balanced price to performance ratio is important, since participating in a trade fair involves a major financial and human-resources outlay. The concept for SWISS-MOTO has been designed in such a way that you can derive maximum advantage from your participation in the trade fair, because, as an exhibitor, you benefit from services going way beyond your physical presence at the fair. SWISS-MOTO invests in profes-sional media work and an optimally coordinated advertising cam-paign as well as in a unique accompanying programme of premières, special exhibitions and shows. This mix puts the spotlight on your innovations and offers the motorised two-wheeler sector a unique presentation platform geared to providing experiences, plus some 70,000 potential customers. Don’t miss this opportunity to present your innovations prior to the start of the season.

Stand construction partners

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TERMS & CONDITIONS: Floor space & stand prices.

Stand area up to 50 m2 CHF 150.– / m2 51 – 150 m2 CHF 147.– / m2 as of 151 m2 CHF 145.– / m2

Supplement for additional open sides up to 150 m2 for 2 sides (corner stand) + 20 % for 3 sides (end-of-row stand) + 25 % for 4 sides (island stand) + 30 %

Participation as a co-exhibitor including the compulsory basic CHF 1,400.– entry in swiss-moto24

Book your exhibition stand conveniently via usRent a ready-to-use system stand: floor space, walls, fascia, carpeting and spotlights are included in the overall price. This then reduces your outlay to a mini-mum: just drive in with your goods shortly before the exhibition opens, set everything up and off you go! After the exhibition has closed, you pack up your goods and we take care of dismantling the system stand.

Package price CHF 225.– / m2

Limit on cash salesA limit of CHF 50.– applies for cash sales of goods at SWISS-MOTO for motorcycle clothing, helmets and accessories This is intended to support the retail trade and further promote SWISS-MOTO’s function as a presentation platform. You will find more detailed information in the Supplementary Regulations for SWISS-MOTO.

Dates and deadlines Stand positions allocated November 2017 Stand assembly 19 – 21 February 2018 Trade fair 22 – 25 February 2018 Stand dismantling 26 – 27 February 2018

Opening hours Thursday 10 – 21 Friday 10 – 22 Saturday 9 – 19 Sunday 9 – 18

Online ticketThe following ticket categories are available at a reduced price online:

Adult CHF 22.– Evening ticket as of 18:00 CHF 12.– 4-day ticket CHF 40.–

Tickets Tageskasse Adult CHF 24.– Evening ticket as of 18:00 CHF 14.– 4-day ticket CHF 43.– Children (7-16), students, AHV, IV CHF 12.– Family ticket: CHF 47.–

2 adults + 1-4 children up to age 16

All prices excl. VAT (with the exception of admission prices)

Rev up and register right now:

www.swiss-moto.ch/registration

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Interested? We will be pleased to send you an offer for a stand position without any obligation on your part. You will find the terms and conditions and also the registration form at: www.swiss-custom.com/registration

as a “trade fair within a trade fair”, the SWISS-CUSTOM Customizing & Tuning Show, which is integrated in SWISS-MOTO, forges a link with the world of customised bikes. The geographically favourable location at the heart of Europe, and the mix of scene insiders and additional visitor groups with money to spend, provide a unique showcasing plat-form for suppliers of customised motorcycles and accessories from both Switzerland and abroad.

10 good reasons1. Unique “trade fair within a trade fair concept” with a

customizing & tuning show and a motorcycle exhibition2. Unique visitor mix of scene insiders and newcomers3. High-quality visitors with Swiss purchasing power4. Integrated in Switzerland’s biggest motorcycle event

of SWISS-MOTO5. A central venue in Zurich – at the heart of Europe6. Modern infrastructure on more than 30,000

square metres7. Constantly high visitor numbers

(around 70,000 visitors)8. High-quality accompanying programme of special

exhibitions and shows9. Professional media work and high-level media interest10. A look back at SWISS-CUSTOM 2017:

www.swiss-custom.com/trailer

High-quality accompanying programmeThe screwdrivers have been working overtime, and plenty of finishing touches have been added. And the result is a perfectly synchronised mix of unique highlights which, once again, will leave nothing to be desired.

✦ SWISS-CUSTOM Bike Show: 60 unique bikes vying for the Best-of-Show prize

✦ SWEDISH-CUSTOM: Sweden as a guest in Switzerland. Selected customising professionals present their special, converted bikes

✦ Fuel Girls Fire Show: The fire ladies from England are back and presenting their hottest show to date

Offers for exhibitors SWISS-CUSTOM offers a number of participation options. You can order just floor space and bring your own stand, register as a co-exhibitor or opt for the SWISS-CUSTOM first-timer package and keep your outlay to an absolute minimum with this all-in, ready-to-occupy package.

SWISS-CUSTOMINDISPENSABLE:

SUPPORT: Your contacts.

Under the patronage of

Presenting Partner

Co-Sponsors

MCH Swiss Exhibition (Zurich) Ltd.Wallisellenstr. 49 8050 Zurich, Switzerland

T +41 58 206 50 00 F +41 58 206 50 55info@swiss-moto.ch www.swiss-moto.ch

Exhibition DirectorYves VollenweiderT +41 58 206 51 03yves.vollenweider@swiss-moto.ch

Head CommunicationsAndreas SieberT +41 58 206 30 75andreas.sieber@swiss-moto.ch

Technical Project ManagerPierre WernerT +41 58 206 51 29pierre.werner@swiss-moto.ch

Product ManagerSarah WächterT +41 58 206 51 14sarah.waechter@swiss-moto.ch

Exhibition Advisory BoardFreddy Oswald, Fibag AG, Härkingen (president)Jörg Bucher, B+B Motoport AG, NiederlenzRoger Grossglauser, BMW (Schweiz) AG, DielsdorfHanspeter Meyer, iXS Motorcycle Fashion, SurseeThomas Moureau, Honda (Suisse) SA, VernierRoland Müntener, passionemoto SA, Manno (president motosuisse) Markus Lehner, Fachstelle für Zweiradfragen, Solothurn

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