presenting to sell
DESCRIPTION
Learn 3 P's every speaker should know. Plus, tips on how to overcome your fear of public speaking and how to build your slides for a successful presentation.TRANSCRIPT
![Page 1: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/1.jpg)
Presenting to SellMarketing in the Morning{
![Page 2: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/2.jpg)
PLAN“P” #1
![Page 3: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/3.jpg)
Photos of Top 10 speeches
![Page 4: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/4.jpg)
PlanAnalyze your Audience
(photos of people/audiences)
Analyze your Audience
![Page 5: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/5.jpg)
PlanGalvanize your Goal
(photos of goal or objectiveMoon – wanting to get thereTrophy – wanting to win it)
![Page 6: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/6.jpg)
Chartyour
Content
![Page 9: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/9.jpg)
Inspiring
FunnyFolksy
Warm
Convicting
Informative
![Page 10: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/10.jpg)
PrepareDetermine your Delivery
(photos of PPT, video, games, Q&A, flip chart, white board, exhibits, ARS, etc)
![Page 11: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/11.jpg)
Verbal7%
Vocal38%
Visual55%
Content Delivery: Believability
![Page 12: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/12.jpg)
Hear
See
Hear & See
Discuss
Practice
Teach Others
20%
30%
50%
70%
80%
95%
Content Delivery: Teaching Effectiveness
![Page 14: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/14.jpg)
Createyour
Notes
![Page 15: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/15.jpg)
PracticeRehearse
(photos of Steve Jobs presenting)
Rehearse
![Page 17: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/17.jpg)
Arrive earlyCheck out room and viewTest equipmentBackup planLogistical arrangementsRelax, greet, connect
Game Day Checklist
![Page 19: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/19.jpg)
Be Excited
Have Fun
![Page 20: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/20.jpg)
Look thru a window to your audience, not into a mirror
at yourself
![Page 21: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/21.jpg)
Personalize to audiencePersonalize
![Page 22: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/22.jpg)
Pick people out for energy
Find Energy
![Page 23: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/23.jpg)
Read the audience
Read your Audience
![Page 24: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/24.jpg)
Obama reading prompter
but don’t read to your Audience
![Page 25: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/25.jpg)
No lecturnRemove from room
NoLecternAllowed
![Page 26: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/26.jpg)
Never curse, be careful with jokesPolitical cartoon?
![Page 27: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/27.jpg)
• Voice intonations• Movement• Pauses• Pacing of Delivery• Word emphasis• Gestures• Eye contact• Expressions
Delivery
![Page 28: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/28.jpg)
This is an example of a deadly slide:• There is a lot of information on this slide.• It is in a small font and each bullet forms and complete
sentence.• There is no way the audience is going to read every bullet
point on this slide.• There is even less chance they will be able to write it all
down, assuming they wanted to.• And there is even a smaller chance that they are going to
care.• While the audience is focusing on the tiny font and dense
text, they are not listening to a word I am saying.• You can be sure that by the time they get to this bullet point
their brains are screaming to stop!!!• Has anyone even gotten this far?
Slides
![Page 29: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/29.jpg)
• 6 lines, 6 words per line – Maximum • 10-second rule• No sentences; some bullets; many
pictures• Bright room – bright; Dark room – dark • Remote• You are the message, not your slides
Slides
![Page 30: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/30.jpg)
• Sans Serif (not this)• UPPER AND LOWER CASE
• 44 head, 32 text• Avoid bold, underline• Shadows are OK• Be careful with color
Font
![Page 31: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/31.jpg)
• Picture • Bar graph
Graphics
• Line chart
• Pie chart
Verbal7%
Vocal38%Visual
55%
Hear
See
Hear & See
Discuss
Practice
Teach Others
20%
30%
50%
70%
80%
95%
0123456
![Page 32: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/32.jpg)
Animations and Builds
Animations & Transitions
![Page 37: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/37.jpg)
1. Prepare better2. Practice more3. Fake relaxing4. It’s a Conversation, not a Presentation
Tips for Relaxing
![Page 39: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/39.jpg)
CONCLUSION
Plan
Prepare
Practice
Relax
![Page 40: Presenting to Sell](https://reader035.vdocument.in/reader035/viewer/2022070320/55856c3dd8b42a472c8b46f8/html5/thumbnails/40.jpg)
Whatever it takes.