presenting: uwm adclub - how to stand out in the competitive job market
Post on 20-Jan-2015
1.357 views
Embed Size (px)
DESCRIPTION
Laura Gainor will be presenting to the UWM AdClub about how to make yourself stand out in the competitive job market by using social media to creatively brand yourself.TRANSCRIPT
1+ pr
cometmarketing + public relat ions evolved
Laura GainorSocial Media Strategist
November 17, 2010
Presenting: UWM AdClubHOW TO: Stand Out in the Competitive Job Market
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of results
Chapter 4: How to stand out in the competi t ive job market
Chapter 5: Quest ions?
PERSONAL BRANDING | About Laura Gainor
cometmarketing + public relat ions evolved
About Laura Gainor UWM Graduate! Bachelors Degrees in Fine Arts - Photography & Journalism-Advertising.
Former UWM AdClub ofcer.
Social Media Strategist for Comet Branding
Professional background in creative photography & design, client services management, and personal & business branding strategies.
After landing my job at Comet, by showcasing my expertise using various social media tools, I discuss tips and strategies on how to create a successful brand through social media and stand out in the competitive job market.
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to stand out in the competi t ive job market
Chapter 5: Quest ions?
PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Faced with a challenge:How do I network and nd a job when living in a
different city?
PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
The Gainorsmoving toMilwaukee02/01/10
Used Twitterto network
Quickly foundMKE social media
professionals
Followed daily
conversations
Joined in onthe
conversations
Got a feelfor the MKEsocial media
culture
Continuedusing socialmedia tools
SquarePiklaunched02/11/10
Comet Tweetedthey were
hiring!02/11/10
Developedidea to creatively
grab attention.
Createdlarge Cometlogo poster
02/11/10
Producedintroductory
YouTube video02/11/10
Trip toMilwaukee02/12/10
#LauraGainorToMilwaukeestrategy created
All of this occurred over a very short period of time:We found out we were moving to Milwaukee on February 1, 2010
First trip to Milwaukee to nd a home on February 12, 2010
PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Toured Milwaukee with the Comet Branding Logo Poster.February 12 - 14, 2010
Used Foursquare, SquarePik, Twitter, YouTube & TwitVid, capturing photos and videos of my Comet Logo
tour through Milwaukee Pushed content to @CometBranding through Twitter.
PERSONAL BRANDING | How I Got Hired at Comet Branding
cometmarketing + public relat ions evolved
Laura Gainor Utilizing Social MediaSlideShare Presentation Created on
Monday, February 15, 2010
Click HERE to view the full presentation.
cometmarketing + public relat ions evolved
PERSONAL BRANDING | How I Got Hired at Comet Branding
The purpose of the SlideShare presentation: Told the full story of #LauraGainorToMilwaukee.
Turned a standard resume into a story that incorporated my life experiences, social media and my creative talents.
Served as a means to demonstrate my specialties, instead of solely writing them on paper.
Provided Comet Branding the opportunity to see my personality through photos and videos.
Showed real-time feedback from Comet Branding.
Published the presentation on SlideShare to share with other professionals on how to brand themselves and get the attention of a potential employer.
Promoted Comet Branding.
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to stand out in the competi t ive job market
Chapter 5: Quest ions?
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Immediate response to the#LauraGainorToMilwaukee
Twitter activity.
Monday, February 15, 2010
Link to the SlideShare Presentation: Laura Gainor Utilizing Social Media Tweeted to @AlKrueger & @SaraMeaney
Monday, February 15, 2010
Email was not sent. Paper resume was not sent. Just a tweet including this link:
http://www.slideshare.net/LauraGainor/laura-gainor-utilizing-social-media
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Skype Interview withComet Branding PartnersAl Krueger & Sara Meaney
Friday, February 19, 2010Skype interview scheduled on thesame day through Twitter direct messages.
Monday, February 15, 2010
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Gainor Road Trip Movingfrom Charlotte to MilwaukeeThursday, February 25, 2010
Started Unpacking in our New Homein Milwaukee.
Friday, February 26, 2010
In-Person Interview at Cometwith Al Krueger & Sara Meaney.
Monday, March 1, 2010
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Immediately following the in-person interview,having lunch @Water_Buffalo, I was offered the
job as PR + Social Media StrategistMonday, March 1, 2010
Hired 10 days after the initial Skype interviewAfter only meeting once in-person, I was hired the same day.
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
My rst day at Comet BrandingWednesday, March 3, 2010
1.5 days after being offered the job.20 days after seeing @CometBrandings Tweet about the position.
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
SlideShare featured my presentation in
their March Newsletter
Number of presentation views jumped to over 20,000.Today the presentation has over 40,000 views.
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
The Milwaukee Business Journal featured my story.
Monday, March 15, 2010
Online Efforts Make Job Hunter Stand OutRead the full Milwaukee Business Journal Article
HERE.
PERSONAL BRANDING | Timeline of Results
cometmarketing + public relat ions evolved
Featured in PRWeeks 2010 Career Guide
September 2010
Job Hunting on Social MediaRead the full PRWeek Career Guide 2010 article
HERE.
PERSONAL BRANDING |
cometmarketing + public relat ions evolved
Chapter 1: About Laura Gainor
Chapter 2: How I got hired at Comet Branding
Chapter 3: Timeline of Results
Chapter 4: How to stand out in the competi t ive job market
Chapter 5: Quest ions?
PERSONAL BRANDING | How to Stand Out In the Competitive Job Market
cometmarketing + public relat ions evolved
Social Media is changing the competition within todays job market.
It has become very competitive and the standards are very high to show your potential employer why you would be a great addition to the team.
How are you making yourself stand out?
PERSONAL BRANDING | How to Stand Out In the Competitive Job Market
cometmarketing + public relat ions evolved
Traditional Paper Resume
vs.
Dont make your potential employer guess what you do. Show them what youre capable of doing for their company.
Virtual Resume
PERSONAL BRANDING | How to Stand Out In the Competitive Job Market
cometmarketing + public relat ions evolved
Develop Your Personal Brand using Social Media
Google yourself. Its the rst place potential employers go to nd more information about you.
What are the top search results for your name?
What content is on those links?
Social Media channels give you the opportunity to create your brand on Google.
Top results are typically your social media channels.
Be aware of the content youre publishing on these channels.
PERSONAL BRANDING | How to Stand Out In the Competitive Job Market
cometmarketing + public relat ions evolved
Choosing a name for your social media channels. Website Domain
Twitter Prole
Facebook Prole
YouTube/Vimeo Channel Proles
LinkedIn Prole
Choose unique URLs for all of your social mediachannels and keep them consistent. LinkedIn.com/in/LauraGainorFacebook.com/Laura.GainorTwitter.com/LauraGainor
PERSONAL BRANDING | How to Stand Out In the Competitive Job Market
cometmarketing + public relat ions evolved
The rst important step is to choose the correct name to represent yourself throughout all of your social media channels.
Example:
@LauraGainor vs. @LMG12
PERSONAL BRANDING | How to Stand Out In the Competitive Job Market
cometmarketing + public relat ions evolved
Engage in conversations. Twitter is one of the best ways to network and meet new people.
Utilize Twitter platforms, such as Hootsuite, to follow industry keywords, organizations youre interested in, and companies. Engage in conversations on these topics.
Make it a point each day to engage in a T