presenting: uwm adclub - how to stand out in the competitive job market

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Laura Gainor will be presenting to the UWM AdClub about how to make yourself stand out in the competitive job market by using social media to creatively brand yourself.

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  • 1+ pr

  • cometmarketing + public relat ions evolved

    Laura GainorSocial Media Strategist

    November 17, 2010

    Presenting: UWM AdClubHOW TO: Stand Out in the Competitive Job Market

  • PERSONAL BRANDING |

    cometmarketing + public relat ions evolved

    Chapter 1: About Laura Gainor

    Chapter 2: How I got hired at Comet Branding

    Chapter 3: Timeline of results

    Chapter 4: How to stand out in the competi t ive job market

    Chapter 5: Quest ions?

  • PERSONAL BRANDING | About Laura Gainor

    cometmarketing + public relat ions evolved

    About Laura Gainor UWM Graduate! Bachelors Degrees in Fine Arts - Photography & Journalism-Advertising.

    Former UWM AdClub ofcer.

    Social Media Strategist for Comet Branding

    Professional background in creative photography & design, client services management, and personal & business branding strategies.

    After landing my job at Comet, by showcasing my expertise using various social media tools, I discuss tips and strategies on how to create a successful brand through social media and stand out in the competitive job market.

  • PERSONAL BRANDING |

    cometmarketing + public relat ions evolved

    Chapter 1: About Laura Gainor

    Chapter 2: How I got hired at Comet Branding

    Chapter 3: Timeline of Results

    Chapter 4: How to stand out in the competi t ive job market

    Chapter 5: Quest ions?

  • PERSONAL BRANDING | How I Got Hired at Comet Branding

    cometmarketing + public relat ions evolved

    Faced with a challenge:How do I network and nd a job when living in a

    different city?

  • PERSONAL BRANDING | How I Got Hired at Comet Branding

    cometmarketing + public relat ions evolved

    The Gainorsmoving toMilwaukee02/01/10

    Used Twitterto network

    Quickly foundMKE social media

    professionals

    Followed daily

    conversations

    Joined in onthe

    conversations

    Got a feelfor the MKEsocial media

    culture

    Continuedusing socialmedia tools

    SquarePiklaunched02/11/10

    Comet Tweetedthey were

    hiring!02/11/10

    Developedidea to creatively

    grab attention.

    Createdlarge Cometlogo poster

    02/11/10

    Producedintroductory

    YouTube video02/11/10

    Trip toMilwaukee02/12/10

    #LauraGainorToMilwaukeestrategy created

    All of this occurred over a very short period of time:We found out we were moving to Milwaukee on February 1, 2010

    First trip to Milwaukee to nd a home on February 12, 2010

  • PERSONAL BRANDING | How I Got Hired at Comet Branding

    cometmarketing + public relat ions evolved

    Toured Milwaukee with the Comet Branding Logo Poster.February 12 - 14, 2010

    Used Foursquare, SquarePik, Twitter, YouTube & TwitVid, capturing photos and videos of my Comet Logo

    tour through Milwaukee Pushed content to @CometBranding through Twitter.

  • PERSONAL BRANDING | How I Got Hired at Comet Branding

    cometmarketing + public relat ions evolved

    Laura Gainor Utilizing Social MediaSlideShare Presentation Created on

    Monday, February 15, 2010

    Click HERE to view the full presentation.

  • cometmarketing + public relat ions evolved

    PERSONAL BRANDING | How I Got Hired at Comet Branding

    The purpose of the SlideShare presentation: Told the full story of #LauraGainorToMilwaukee.

    Turned a standard resume into a story that incorporated my life experiences, social media and my creative talents.

    Served as a means to demonstrate my specialties, instead of solely writing them on paper.

    Provided Comet Branding the opportunity to see my personality through photos and videos.

    Showed real-time feedback from Comet Branding.

    Published the presentation on SlideShare to share with other professionals on how to brand themselves and get the attention of a potential employer.

    Promoted Comet Branding.

  • PERSONAL BRANDING |

    cometmarketing + public relat ions evolved

    Chapter 1: About Laura Gainor

    Chapter 2: How I got hired at Comet Branding

    Chapter 3: Timeline of Results

    Chapter 4: How to stand out in the competi t ive job market

    Chapter 5: Quest ions?

  • PERSONAL BRANDING | Timeline of Results

    cometmarketing + public relat ions evolved

    Immediate response to the#LauraGainorToMilwaukee

    Twitter activity.

    Monday, February 15, 2010

    Link to the SlideShare Presentation: Laura Gainor Utilizing Social Media Tweeted to @AlKrueger & @SaraMeaney

    Monday, February 15, 2010

    Email was not sent. Paper resume was not sent. Just a tweet including this link:

    http://www.slideshare.net/LauraGainor/laura-gainor-utilizing-social-media

  • PERSONAL BRANDING | Timeline of Results

    cometmarketing + public relat ions evolved

    Skype Interview withComet Branding PartnersAl Krueger & Sara Meaney

    Friday, February 19, 2010Skype interview scheduled on thesame day through Twitter direct messages.

    Monday, February 15, 2010

  • PERSONAL BRANDING | Timeline of Results

    cometmarketing + public relat ions evolved

    Gainor Road Trip Movingfrom Charlotte to MilwaukeeThursday, February 25, 2010

    Started Unpacking in our New Homein Milwaukee.

    Friday, February 26, 2010

    In-Person Interview at Cometwith Al Krueger & Sara Meaney.

    Monday, March 1, 2010

  • PERSONAL BRANDING | Timeline of Results

    cometmarketing + public relat ions evolved

    Immediately following the in-person interview,having lunch @Water_Buffalo, I was offered the

    job as PR + Social Media StrategistMonday, March 1, 2010

    Hired 10 days after the initial Skype interviewAfter only meeting once in-person, I was hired the same day.

  • PERSONAL BRANDING | Timeline of Results

    cometmarketing + public relat ions evolved

    My rst day at Comet BrandingWednesday, March 3, 2010

    1.5 days after being offered the job.20 days after seeing @CometBrandings Tweet about the position.

  • PERSONAL BRANDING | Timeline of Results

    cometmarketing + public relat ions evolved

    SlideShare featured my presentation in

    their March Newsletter

    Number of presentation views jumped to over 20,000.Today the presentation has over 40,000 views.

  • PERSONAL BRANDING | Timeline of Results

    cometmarketing + public relat ions evolved

    The Milwaukee Business Journal featured my story.

    Monday, March 15, 2010

    Online Efforts Make Job Hunter Stand OutRead the full Milwaukee Business Journal Article

    HERE.

  • PERSONAL BRANDING | Timeline of Results

    cometmarketing + public relat ions evolved

    Featured in PRWeeks 2010 Career Guide

    September 2010

    Job Hunting on Social MediaRead the full PRWeek Career Guide 2010 article

    HERE.

  • PERSONAL BRANDING |

    cometmarketing + public relat ions evolved

    Chapter 1: About Laura Gainor

    Chapter 2: How I got hired at Comet Branding

    Chapter 3: Timeline of Results

    Chapter 4: How to stand out in the competi t ive job market

    Chapter 5: Quest ions?

  • PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

    cometmarketing + public relat ions evolved

    Social Media is changing the competition within todays job market.

    It has become very competitive and the standards are very high to show your potential employer why you would be a great addition to the team.

    How are you making yourself stand out?

  • PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

    cometmarketing + public relat ions evolved

    Traditional Paper Resume

    vs.

    Dont make your potential employer guess what you do. Show them what youre capable of doing for their company.

    Virtual Resume

  • PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

    cometmarketing + public relat ions evolved

    Develop Your Personal Brand using Social Media

  • Google yourself. Its the rst place potential employers go to nd more information about you.

    What are the top search results for your name?

    What content is on those links?

    Social Media channels give you the opportunity to create your brand on Google.

    Top results are typically your social media channels.

    Be aware of the content youre publishing on these channels.

    PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

    cometmarketing + public relat ions evolved

  • Choosing a name for your social media channels. Website Domain

    Twitter Prole

    Facebook Prole

    YouTube/Vimeo Channel Proles

    LinkedIn Prole

    Choose unique URLs for all of your social mediachannels and keep them consistent. LinkedIn.com/in/LauraGainorFacebook.com/Laura.GainorTwitter.com/LauraGainor

    PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

    cometmarketing + public relat ions evolved

    The rst important step is to choose the correct name to represent yourself throughout all of your social media channels.

    Example:

    @LauraGainor vs. @LMG12

  • PERSONAL BRANDING | How to Stand Out In the Competitive Job Market

    cometmarketing + public relat ions evolved

    Engage in conversations. Twitter is one of the best ways to network and meet new people.

    Utilize Twitter platforms, such as Hootsuite, to follow industry keywords, organizations youre interested in, and companies. Engage in conversations on these topics.

    Make it a point each day to engage in a T