Presents

2015-16

• We are alumni from all streams of India’s first IIM

• We are united towards common philanthropic goals to – – Develop human resources– Enhance management practices– Ensure improvement of the brand equity of IIMC and more

• We are a non-profit making organization and the proceeds from the profit is used for various activities like offering sponsorship to needy yet meritorious students etc.

• GuruSpeak is our largest annual endeavour

• The only-of-its-kind full-day advanced knowledge workshop with a contemporary Global Guru

• We have successfully organised GuruSpeak since 2004

• Some of the world’s most outstanding management teachers and thought champions have shared their minds at this forum

Our distinguished Speakers over the years

2004Prof. Jagdish Seth

2005 Prof. Suresh Sundaresan & Prof. B.B. Chakraborti

2006Prof. Sanjay Dhar

2007Prof. Nirmalya Kumar

2008 Prof. A. Parasuraman

2009 Prof. Mohanbir Sawhney

2010 Prof. Dipak C. Jain

2011 Prof. Venkat Ramaswamy

2012 Prof. Venkat Venkatraman

2013 -14 Prof. Venkatesh Shankar

2014 -15 Prof. Amitava Chattopadhyay

GuruSpeak is widely acknowledged today as India’s most significant annual activation in the advanced knowledge space

‘GuruSpeak has almost attained cult status’ – The Times of India

Praise for GuruSpeak

Now in its 12th year the time has cometo recreate the experience…

at Kolkata & Mumbai

This presentation pertains to the GuruSpeak Seminar in Kolkata

Presenting one of the most outstanding

global Indians of our times at :

2015-16

Professor Suresh Ramanathan David R. Norcom’73 Endowed Professorship

Mays School of Business at Texas A & M University

B. Tech - IIT, Delhi, 1985PGDM - IIM, Calcutta, 1987

Ph.D. - Stern School of Business, New York University, 2002

This He is on the Editorial Board of the Journal of Consumer Research, Journal of Consumer Psychology and Journal of Retailing, and also serves as a reviewer for several other journals in marketing.

He worked with Unilever in their tea and coffee business for three years and then moved to the world of advertising, where he worked with JWT, Lintas, and McCann-Erickson for seven years. He also had a brief stint with MTV India where he was part of the core team responsible for launching the channel in India.

Professor Suresh Ramanathan

A volatile business landscape

• Company executives mulling over the vexatious problem of maintaining market share in a context of high competition

• They are trying to design superior customer experiences at every touch point, be it in-store, online, mobile media, customer service lines, brochures, or traditional media, just to name a few

• Differentiation is about creating a reinforcing set of experiential activities that create a strong network effect that cannot be replicated in toto by others

A seminar that is of great topical interest

BEYOND CUSTOMER SATISFACTION SCORES

HOW TO THRILL YOUR CUSTOMER FOR LIFE ?

Sub-Topics• Competing in a world of hyper-competition

• Are Customer satisfaction and loyalty adequate?

• Customer Experiences as a differentiator

• Managing and measuring customer experience

Why is this topic relevant• Hyper-competitive world

• Companies fighting to stay relevant in the eyes of their customers

• Maintain differentiation while every move is copied

• Customer satisfaction score is a static measure that does not capture the nuances of people's true and evolving feelings towards the brand

• This workshop will take a deep dive into using customer experiences as a means of building a strong defense against competition and creating a strong feeling towards the brand that transcends the transactional and momentary measure of satisfaction.

Workshop outcomes…

After attending the workshop, participants will be able to…

– Think differently about differentiation– Leverage various stakeholders to collaborate in

creating a better customer satisfaction– Apply best practices in one’s own companies

Who can benefit…

All stakeholders who are part of the customer service and satisfaction chain in the organization comprising the following from the middle and top-management –

• Marketing & brand professionals

• Operations management professionals

• Customer Service

• Sales and distribution

• Entrepreneurs and their senior representatives

Come, join us in GuruSpeak 2015-16…

Venue – Taj Bengal, KolkataDate – 15th DecTime – 10am – 5pm

Delegate Details : Fees and Slabs

2015-16

Delegate opportunities• Spend a full day in training with the Guru

• Network with other delegates during tea and lunch breaks

• Take back a valuable Delegate Kit with study material

• Individual Delegate Fee for Kolkata : Rs 9500 only.

• Delegate fee slabs for Bulk Booking with attractive early bird discounts:

• Early Bird cut off date : 30th November, 2015

No of delegates Fees ( Rs) Early bird Fees ( Rs)

1 9500 80002 to 4 9000 7500

5 and above 8000 6500

For Sponsorship / Souvenir Ads / Delegates

Please contact :

PHONE :

Anirban Paul Chowdhury : +91 98744-44504/ +91 98301-74504

Saraswat Saha : +91 9836300983

Email : visionaries014@gmail.com

Thank you!

2015-16