preservation texas social media roundtable feb2010
TRANSCRIPT
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Using Social Media To Connect
2010 Texas Preservation SummitFebruary 5, 2010
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Benefits of Social Media
• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral
ambassadors for your brandSource: Social Media for Tourism Pros
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Colorado River Trail: What We’re Doing
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Colorado River Trail Social Media
• Lack of brand awareness
• Need to reach out to potential customers in a non-traditional & cost-effective way
• Utilize the Internet to capitalize on the way travelers search for information
• Increase visitation to CRT communities and LCRA sites
• Improve customer satisfaction/loyalty at LCRA sites
Issu
es
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Colorado River Trail Social Media
• Increases in:• Brand awareness• Influence• Credibility• Visitation
Des
ired
Ou
tco
mes
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Colorado River Trail Social Media
• Increase in fans, followers, & friends• Engagement
– http://www.twitteranalyzer.comClick-throughs on shared links– http://bit.ly
• Increase in awareness• Increase in visitation to CRT
communities & LCRA sites
Mea
sure
men
t
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Include links to social media sites on your main website.
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Use E-mail signature files as an opportunity to expand
your social networks.
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Preservation & Social MediaCool Ideas To Steal
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South Carolina State Museum
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Preservation ExamplesS
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Preservation ExamplesS
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Preservation ExamplesS
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Preservation ExamplesS
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Mount Vernon / George Washington
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Preservation ExamplesM
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Preservation ExamplesM
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National Trust for Historic Preservation
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Preservation ExamplesN
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Tru
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Preservation ExamplesN
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A Couple of Others
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Preservation ExamplesG
oza
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Preservation ExamplesU
tah
Sta
te P
arks
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What Do You Want To Talk About?
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Possible Discussion Topics
• Barriers to using social media
• What tools to use
• How to engage audiences
• How to “listen”
• How/what to measure
• How to manage time
• What if they say something bad?
• Do we need a social media policy?
• What else ….?
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Questions?
Sarah Page1-800-776-5272, Ext. 3513512-914-8873 (cell)[email protected]@ColoradoRiverTr