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Enhanced Performance. Enduring Results.1
Richard Larson, PMP, CBAP, PMI-PBAPresident and FounderWatermark Learning
@Rich_Larson
bapmtraining
Enhanced Performance. Enduring Results.©
Offering practical, industry-standard services to support:
Training, coaching, and customization services Certification preparation Masters Certificates from Auburn University
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Describe the essential components of an effective business case.
Plan and create bullet-proof business cases. Avoid common pitfalls when recommending or
justifying projects.
After this presentation you will be able to:
Enhanced Performance. Enduring Results.©
The Need for Effective Business Cases 1
Five Critical Things to Include2
Pitfalls to Avoid3
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General Challenge: “Projects not Meeting Business Needs”
Projects justified by solution
Unclear scope
Inappropriate approaches
Scrapping of projects
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The wrong way to justify projects
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“For starters, market research shows that over 50 percent of funded IT projects still use no formal ROI governance at all.
“The vast majority of business cases are seriously defective.
“Ironically, most companies scrutinize $50 expense reports closer than the reasoning behind a $100,000 IT investment.”
Source: Making Technology Investments Profitable: ROI Road Map From Business Case toValue Realization, 2nd ed. by Jack M. Keen
Why does this happen?
“Ironically, most companies scrutinize $50 expense reports closer than the reasoning behind a $100,000 IT investment.”
“The vast majority of business cases are seriously defective.”
“For starters, market research shows that over 50 percent of funded IT projects still use no formal ROI governance at all.”
Enhanced Performance. Enduring Results.©
DISCUSSION:What is missing from Business Cases
in your organization?
Discussion
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Formal Definition:
“A document written for executive decision makers, assessing the present and future business value and risks related to a current … investment opportunity.”
Source: Jack Keen book
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Enhanced Performance. Enduring Results.©
Enhanced Performance. Enduring Results.©
DISCUSSION: Who should own a Business Case?
Discussion
a. Business Analystb. PMOc. Project Managerd. Product Ownere. Sponsorf. Other
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R A C IPreparer/“Advisor”
Executive(s) deciding on
projects
SMEs,External
organisations
Interested Parties (e.g., Project
Manager or other team members)
Roles and Responsibilities
Who Produces/Uses a Business Case?
R A C I
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“Advisor”“Business”
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Situation = Business Need/Rationale Includes both Problems and Opportunities Tip: Get Agreed-On Situation/Business Need
before recommending anything Situation Statement
• Problem (or opportunity) of “a”• Has the Effect of “b” • With the Impact of “c”
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Mortgage applications require on average 45 days to process, delaying their approval and final closing at an estimated cost of $100 per closed loan. Delays also cause 5% of loans to be abandoned, losing $10,000 revenue per loan, or $1.2 million per year.
Enhanced Performance. Enduring Results.©
Exercise: Which are valid Situation Statements?
In order to process more records, we need to upgrade our database from Access to Oracle. No; this is a solution
No; what are these?
Yes; Problem > Effect > Impact
Our current development platform, Cold Fusion, has limited ability to add enhancements, resulting in delays of new releases which cost us $100,000 per year.
Automating our registration system will reduce staff needed to process registrations, saving us $50,000 per year. Customers will also be happier because their registrations will be processed quicker.
Enhanced Performance. Enduring Results.©
A bullet-proof business case solves the right problem
Use techniques like these to help you find and document the root causes
• Five “Whys” • Pareto Charts• Fishbone
Diagrams• Inter-relationship
Diagrams• Mind Maps • Scatter Diagrams• Process Diagrams
Enhanced Performance. Enduring Results.©
What is in a Solution Recommendation?• The deliverables that must be produced to address
the business need
• Needed enablers due to dependencies
• Impact on organization units and systems
• Risks, Assumptions, and Constraints
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Root cause analysis Solution Also need:
• Alternatives considered
• Feasibility Analysis
• Cost-Benefit Analysis
Situation
Solution
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Feasibility Analysis• Determine “Feasible Approach”
• Preliminary cost-benefit analysis
• Often generates multiple approaches
• End-results should be rank-ordered
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Factors for Feasible Solutions (TELOS*)
* Adapted from Wikipedia listing for Feasibility Study
Factor Questions to AskTechnology Feasibility Is the solution technically
feasible? Will it integrate into what we have today?
Economic Feasibility Does the solution seem affordable? Is it cost-justified enough for further study?
Legal Feasibility Are we violating any laws withthe solution? Is it ethical?
Operational Feasibility How well does the solution solve the problem? How well does it match requirements?
Schedule Feasibility Will the solution accomplish what we need when we need it?
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Benefit Identification • Tangible benefits – increase in sales or
decrease in costs• Intangible benefits – improved customer
satisfaction, heightened employee morale
Cost Identification• Easier to determine than benefits• Tip: “A business case team should spend no more
than one-fourth of its cost and benefit research and analysis time on cost issues.”*
* From: Jack Keen book
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Cost-Benefit Analysis• Involves various financial tools to analyze
outcomes, uncertainty, and tradeoffs
• Possible Financial tools:
o Pay Back Period Internal Rate of Returno Return on Investment Average Rate of Returno Weighted Average Cost of
Capital Discounted Cash Flow Net Present Value
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Financial Tools - BasicTool also known as
Description Example
Pay Back PeriodBreak-Even Point
Time needed to recover an investment, usually in months or years
Return on InvestmentROI, ROR, Average Rate of Return
Average of all net benefits divided by initial project cost
23.2%Average of 3 years projected net benefits ($324,000) divided by $1,250,000 initial cost
Year 0 Year 1 Year 2
Cost
Benefits
Time
Break-Even Point
(1.64 Years)
Enhanced Performance. Enduring Results.©
Financial Tools - ComplexTool also known as
Description Example
Internal Rate of ReturnIRR, ROR
Hypothetical annual yield of an investment. IRR is the projected rate of growth a given project is expected to bring.
The IRR of a proposed project is 45% and current interest rates are at 5%, so the project would be a good investment.
Excel can calculate this.
Net Present ValueNPV
The value of a dollar today compared to the value of that same dollar in the future, taking inflation and returns into account.
$944,655, which means it is a great investment.
Excel can calculate this.
See www.investopedia.com/terms
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Speedy Mortgage. Inc.Procurement Analysis Worksheet - Sample
Supporting Numbers for Financial Tools
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Plan Implementation Approach
High-level approach to obtaining the capabilities recommended
Implementation approach project plan
• Buy vs. Build • Assumptions• Costs • Constraints• Risks Phases/Iterations
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Measuring Benefits after solution delivery, such as:
• Costs saved• Costs avoided• Revenues increased• Market share gains• Increased customer satisfaction
Tip: Recommend measures and methods to collect them in business case
Measure and report benefits post-implementation
Benefits
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“Business” “Advisor”
• Situation Statement
• Data for Analysis• Root-Cause
Analysis
• Deliverables• Gap Analysis• Cost-Benefit Analysis• Risks & Assumptions
• Project Selected
• Project Charter
• Project Plan
• Metrics for evaluation
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1. Leading with a solution - Treat every business case as a project focused on needs and remember the consultant's favorite question: “What business problem are we solving?”
2. Order-Taking a solution request - Nail the situation statement before attempting to analyze its causes or drivers
3. Omitting key stakeholders –Do your stakeholder analysis to ensure critical views are represented
Avoid:
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4. The “Feature Fallacy” – Focus on and stress business benefits more than features
5. Omitting cost-justification- For Costs, focus on the top 5- For Benefits, assume the audience wants mostly tangible benefits, but will listen to intangibles
6. Leaving out total cost of ownership - Be sure to include it in your annual costs
7. Owning the solution or decision – You may create a business case, but the business owns it
Avoid:
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8. Presenting only one solution and no alternatives –Rank-order them
9. Information overload - Assume the audience is impatient, and provide executive summaries up front, details in an Appendix
10. Ignoring the fear of change –embrace stakeholders’ hearts –not just their minds - to overcome it*
Avoid:
* See HBR article for more on this
Enhanced Performance. Enduring Results.©
Describe the essential components of an effective business case.
Plan and create bullet-proof business cases.
Avoid common pitfalls when recommending or justifying projects.
Now that we’re done, you should be able to:
Enhanced Performance. Enduring Results.©
Curious about On-Site Delivery?• We can tailor and personalize courses
to meet your needs• Delivered either on-site or virtually
(live online)
Free Resources to Continue your Learning:
• Articles• Webinars On-Demand• Templates• Bibliographies• Linked-In, Facebook, and Twitter Groups
@watermarklearn
Recommended Courses & Resources for a Deeper Dive• Bulletproof Business Cases
• Consulting Skills to Solve Business Problems
• Influencing Without Authority
For more information please contact: [email protected]
watermarklearning.com/resources/
Enhanced Performance. Enduring Results.©
Books:
Making Technology Investments Profitable: ROI Road Map from Business Case to Value Realization, 2nd ed. 2011 by Jack M. Keen
The Influencing Formula: How to Become a Trusted Advisor and Influence Without Authority by Elizabeth Larson and Richard Larson
Articles: http://www.investopedia.com/terms/http://en.wikipedia.org/wiki/Feasibility_studyhttps://hbr.org/2014/07/the-right-way-to-present-your-business-case
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