Newsletter 2nd Qtr. 2011Volume 5 Issue 2

ABRO’sPresidentSpeaks at EX-IM BankAnnualConference

The Export-Import Bank of the United States held their 2011 AnnualConference in Washington D.C. at the historic Omni Shoreham Hotel March 31and April 1, 2011. From 10:00 A.M. to 11:00 A.M. on Thursday, March 31, apanel discussion titled “From Small to Large: Growing Small Business ThroughExports” was held for the sold out audience of 1300 people. The panel wasintroduced by the President and CEO of HSBC Bank USA, N.A., Irene Dorner.The moderator was Mike Hofman who is the Editor of Inc.com and the DeputyEditor of Inc. Magazine. Peter Baranay was one of three panelists. Theother panelists were Howard Dahl, the President of Amity Technology and JohnBaumstark, the Chairman and CEO of Suniva.

The panel discussion was a perfect platform for Peter to discuss the importanceof the Export-Import Bank to ABRO’s success. ABRO has been attending the

Inside This Issue

USA ABRO’s President Speaksat EX-IM Bank Conference . . . . . . . . . .1-2

TRADE SHOWS Canton Fair, Guangzhou, China AAPEX, Las Vegas, U.S.A. . . . . . . . . . . . .2

INDIA AIPL-SUNRISE Ad Campaign . . . . . . . . . .3

RUSSIA Visit to ABRO World Headquarters . . . . . .4

LIBERIAOwner of Jeety to Receive Award . . . . . . .4

MIDDLE EASTUnrest Does Not Deter Tim Demarais .5-6

Saudi Arabia . . . . . . . . . . . . . . . . . .5

Dubai . . . . . . . . . . . . . . . . . . . . . . .6

Libya . . . . . . . . . . . . . . . . . . . . . . . .6

FRANCEGlobal Congress on CombatingCounterfeiting & Piracy . . . . . . . . . . . . . . .7

ABRO WEBSITENew ABRO Product Videos . . . . . . . . . . . .7

ABRO PRODUCTSNew Warehouse Arrivals . . . . . . . . . . . . . .8

DOMINICAN REPUBLIC Sales Meeting to Honor Top Sales Force . .9

COLOMBIA ABRO Budget for 2011 . . . . . . . . . . . . . . .9

COSTA RICANew ABRO Delivery Truck . . . . . . . . . . . .9

ECUADORThird Mini ABRO Convention Held . . . . .10

FROM THE ARCHIVESABRO Fire Extinguisher . . . . . . . . . . . . . .10

CAMEROON Billboards and Tradeshow Booth . . . . . . .11

MEET ABRO’S STAFF Tersandro “Stan” Santos . . . . . . . . . . . . . .12

GUATEMALANew ABRO Sign for Corporate Office . .12

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Peter F. Baranay, President of ABRO Industries, Inc., (far right) responds to a question from Moderator Mike Hofman, Editor of Inc.com and Deputy of Editor of Inc. Magazine (far left) at the EX-IM BankConference held in Washington D.C.

Peter F. Baranay, President of ABRO Industries, Inc.

EX-IM Conferences since 2002. Our first transaction with EX-IM in2002 was to secure the largest private single-buyer policy ever issuedby the Bank for Nigeria. The following year ABRO rolled this policyinto a new spread of risk Multi-Buyer Policy that the Bank had justintroduced. In addition to the Multi-Buyer Policy, ABRO also utilizesthe Export-Import Bank’s Working Capital Program to collateralizeour receivables.This collateral-ization allowsABRO to securecredit with J.PMorgan Chaseso we canfinance our distributor base.

Also attendingthe Conferencewere JosiahSamuel, theManagingDirector ofCoscharis MotorsLimited, GodwinUmeaka, the CFO of Coscharis Motors Limited, and Jonathan Cook,the Director of Credit Operations for ABRO Industries, Inc. A privatemeeting was held with EX-IM officials to update them on the currentmarket in Nigeria.

Other speakers at the Conference included Lawrence Summers, the former economic adviser to President Obama and the CEOs of Siemens AG, Caterpillar, Inc., Honeywell International, Inc. and Boeing. ◘

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Peter,

Thank you for helping the Bank kick off theannual conference. You were engaging, ener-getic and helped our audience understand theopportunities in the international market forsmall businesses. And, you know, I love a com-pany that's 100% exports.

Congratulations on your recent approval withthe Bank, and we look forward to more dealswith ABRO in the future.

Best,Fred

Fred P. HochbergChairman and PresidentExport-Import Bank of theUnited States

Godwin Umeaka, CFO of Coscharis Motors Limited, JacquelineMeredith Grahn, Principal of Trade Acceptance Group, Ltd.,Jonathan Cook, Director of Credit Operations of ABRO, with JosiahSamuel, Managing Director of Coscharis Motors Limited, during adinner meeting Wednesday night before the conference.

Peter Baranay’s bio on the EX-IM Bank website.

2011

Sands Expo Center, Las VegasABRO Booth:

Tuesday, November 1 throughThursday, November 3, 2011

Show Dates:

ABRO to Attend Canton Import andExport Fair in Guangzhou, China

April 15-19, 2011During the Canton Trade Fair in China, you will be able to meet up with the ABRO team. Please contact your ABRO sales manager for details.

http://www.exim.gov/news/annualconf/2011/bio_baranay.cfmhttp://www.cantonfair.org.cn/en/index.asphttp://www.aapexshow.com/aapex2010/Public/enter.aspx

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INDIAAIPL-SUNRISE

Impressive Advertisingand PromotionalCampaign

India has been one of the fastest

growing markets for ABRO

Industries over the last few years

and producing record sales in 2010.

Our business has continued to grow

based on innovative advertising and

promotional campaigns for a num-

ber of products in automotive and

adhesive industries. Mr. A.K. Gupta

has a dedicated sales staff that now

attend a number of automotive,

hardware and adhesive shows

throughout India.

Shown here are several impressive trade showbooths, a new product catalog, point of purchasepromotional tools and a product display tent.

Mr. A.K. Gupta, Owner of AIPL-SUNRISE withSasan “Sonny” Sohrab,ABRO U.S.A. during therecent AAPEX trade showin Las Vegas. In the back-ground (left) Tim Demarais,Vice President, ABRO,U.S.A. with customers.

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We are proud to announce that our ABRO distributor in Liberia, Mr. Upjit Singh Sachdeva, President/CEO of Jeety TradingCorporation, has received one of India’s highest and most noteworthy awards, the Pravasi Bharatiya Samman Award, from thePresident of India, H.E. Mrs. Pratibha Devisingh Patil, at the PBD Annual Award Program held at Vigyan Bhawan, New Delhi, Indiaon Sunday, January 9, 2011.

Mr. Sachdeva is the Consular General of India in Liberia and has done a tremendous job in Liberia over the years.

The Prime Minister of India, Dr. Manmohan Singh congratulating Mr. UpjitSingh Sachdeva for receiving the Pravasi Bharatiya Samman Award 2011.

The President of India, Mrs. Pratibha Patil, conferring the Pravasi Bharatiya SammanAward 2011 to Mr. Upjit Singh Sachdeva at Vigyan Bhawan, New Delhi (India).

LIBERIA Jeety Trading President/CEO Receives One of India’s Highest Awards

RUSSIAVisit to ABROWorldHeadquarters

Peter F. Baranay, ABRO President, with Victoria Kozeurova and Max Metveev; Igor Zorin; Evgeny Yakovlev and MikeMolnar, ABRO, in the foyer of ABRO’s World Headquarters in Indiana, U.S.A.

This March ABRO’s WorldHeadquarters was visited by Igor Zorin (JSC Himavtoprom –Moscow), Evgeny Yakovlev(ABRO-DV – Vladivostok), VictoriaKozeurova, and Max Metveev.

Many current issues were dis-cussed including the status of salesin Russia, logistical options, andnew products. ABRO is in thedevelopmental stage of creating apremium line of additive productsspecifically for the Russian market.

The hard work that all of theABRO representatives in Russiahave done is really allowing ABROto take another step forward.This year ABRO-Russia is on paceto have a record year again.

ABRO Vice President, Tim Demarais, has been routinely visiting the Middle Eastfor over 37 years.

Saudi Arabia

His first stop was Saudi Arabiawhere ABRO has become one ofthe most dominant brands in theKingdom. Our ABRO MaskingTape, Spray Paint, Epoxy, SuperGlue and Insulation Duct Tape arethe market leaders in Saudi Arabia.

Mr. Demarais spent a great deal oftime with Falcon Plastic ProductsCo. who has been our Licensee forour ABRO Masking Tape since1991. Jumbo rolls of Masking Tapeare shipped to Falcon from theUSA where they are then convert-ed into cut rolls and sold through-out the Kingdom through Falcon’snationwide channels of distribu-tion. Business continues to growwith Falcon who is in the processof setting up a similar operation inthe UAE.

Also, Mr. Demarais had some veryproductive discussions with Mr.Omar Bin Mahfooz and his son,Ahmed, who is the exclusive dis-tributor of our ABRO Epoxy andSuper Glue in Saudi Arabia andtheir organization has done anexcellent job in helping us fightcounterfeit ABRO products inSaudi Arabia.

Another long time ABRO cus-tomer that Mr. Demarais met wasMr. Ali Alfares of Al-Fares Trading.Mr. Demarais did business with Mr.Ali’s Father and three Uncles 30years ago and Al-Fares has becomea loyal ABRO customer throughoutthe years.

Mr. Demarais also had a goodmeeting with Mr. Senno and Mr.Thomas of Al Muhaidib Hardwarewho have sold our ABRO SprayPaint successfully in Saudi Arabiafor the past 30 years. He also metwith Mr. Abdul Ghani of UnitedNorcom in Jeddah who is sellingour full line of automotive chemi-cals in Saudi Arabia.

Mr. Demarais also metwith Mr. Salim of ATRACOand Al Haleef in Riyadhwho have done a great jobin promoting our SprayPaint and making it #1 inthe Kingdom.

Mr. Demarais spent timewith Mr. Nizam of AtteyahM. Al-Zahrani & Sons Co.who has increased the

sales of our ABRO automotivechemicals in Riyadh. Mr. Demaraisalso met with Al Hoda Tradingwho is our authorized distributorof ABRO PVC Cement in SaudiArabia.

In 2010, ABRO Industries experi-enced tremendous growth in thesales of our FSK/Aluminum FoilDuct Tape in the Kingdom of SaudiArabia. Our sales on these twoproducts increased 24% over the2009 sales. Our reinforced FSKand Foil Tape has become the #1choice by contractors throughoutthe Kingdom as no other tape hasperformed as effectively and effi-ciently over the past 25 years inthe Kingdom as our ABRO FSKand Foil Tape. We would like tocertainly thank our committed anddedicated refrigeration and airconditioning distributors in theKingdom who have convinced con-tractors to specify our ABRO FSK

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Unrest Does Not Deter Tim Demarais From Middle East Trip

Mr. Saleh, Falcon, with Tim Demarais, ABRO U.S.A.

Tim Demarais with Mr. Omar Bin Mahfooz.

and Foil Tape for the many com-mercial projects that are currentlybeing undertaken in Saudi Arabia.Mr. Demarais tried to meet withall of these companies who madethis success possible in SaudiArabia including FawazRefrigeration & Air Conditioning,Mariam Trading, Modinest, AlTalalia Trading Co. Ltd., NajiMohammed Al-Gharably TradingEst. and other companies whocontinue to push our FSK/Foil Tapeto contractors throughout SaudiArabia.

DubaiMr. Demarais spent some qualitytime in Dubai with Mr. HakimSafdari who is the founder of H.Safdari International Trading Co.who has been selling ABRO prod-ucts for over 33 years. Mr. Safdarihas done an excellent job in mar-keting our ABRO Spray Paint in hisregion and ABRO is the #1 sellingSpray Paint in the UAE today.

Mr. Demarais alsospent time with Mr.Farajallah and his son,Basim, in Dubai whohas been selling ourABRO PVC Cementunder the Fastweldname in the UAE for thepast 25 years.

Finally, Mr. Demarais also had thegood fortune of meeting ourauthorized ABRO distributor inLibya, Mr. Ahmed Alushibe, whowas forced to leave Libya becauseof the turbulent events in Libya toconduct his business operationsfrom Dubai. Despite the instabilityin Libya, Mr. Ahmed continues totry to sell ABRO products in Libyaand is doing all he can to ensurethat his family and employeesremain safe. Our hearts andprayers go out to the brave peopleof Libya who are trying to establishtheir own political destiny.

As you can see from this article, acommon thread which has led tothe success of our ABRO productsin the region, is a long standingrelationship with all our ABRO dis-tributors in the Middle East. Thisis one of the primary reasons that ABRO has become a dominantbrand in this part of the world.We certainly do appreciate theefforts that our ABRO distributorsgo through every day in promotingour ABRO products to their cus-tomer base. ◘

Mr. Ali Alfares ( Alfares Trading) with Tim Demarais.

Top Picture: Tim Demarais gave this photo to theAlfares Brothers, the founders of Alfares Trading,30 years ago as a gift. It is still proudly displayed inthe Alfares office. All of the brothers are retired andABRO is doing business with their sons now.

Mr. Hakim Safdari and Tim Demarais.

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Mr. Ahmed Alushibe from Libya met up with TimDemarais in Dubai.

continued from page 5

Unrest Does Not Deter Tim Demarais From Middle East Trip

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Check out our newly created ABRO videos on the ABRO website!

Let us know how you like the videos and which ABRO products you would like to see next.

ABRO Brand New Product Videos Uploaded to the ABRO Website

Under the category VIDEOS you can now easily viewour new ABRO Product Videos. We recently added 10additional products and are in the process ofuploading more product videos soon.

www.abro.com

Counterfeit Update ABRO Attends 6th Global Congress on Combating Counterfeiting and Piracy

The sale of fake products is a global problem and nocompany knows that better than ABRO. So it was nosurprise that representatives of ABRO were invited toattend the 6th Global Congress on CombatingCounterfeiting and Piracy.The Global Congress was held in Paris, France this yearat the prestigious Cite des Sciences et de I’ndustrie.Attendees came from across the globe to meet and dis-cuss the latest developments in the fight against coun-terfeiters. Both ABRO President Peter Baranay and Director ofIntellectual Property, William Mansfield, attended theGlobal Congress. While there they were able to makevaluable contacts with government authorities fromaround the world. They were also able to provide thebenefit gained from their experience fighting counter-feiters in multiple countries to other brand owners.

ABRO’s President, Peter Baranay,(second left) with Chinese governmentauthorities.

ABRO’s Director of Intellectual Property,William Mansfield, (right) discussednew ways of fighting counterfeiters withother conference attendees.

http://www.abro.com/http://www.abro.com/videos/?video=1

MULTI-PURPOSEWIPESGentle Cleaning/DegreasingWipesFor Personal Use Such AsHand Cleaning For Cleaning and ProtectingMost Surfaces in Car, Boat,Home and Office

PART NO. CW-200

20 Wipes 24/CASE

NewPRODUCT

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NEW ABRO PRODUCTS ARE NOW AVAILABLE IN WAREHOUSE

New Arrivals!These new ABRO products have arrived in our ABROwarehouse. Now available for mixed container orders.

NewPRODUCT

WINDSHIELD WASHER READY TO USE FORMULAPre-Mixed Ready to Use FormulaCleans Streak FreeRemoves Bugs and TarWill Not Harm Car Finishes

SUPER GOLD PASTE WAXNon-Abrasive, Pre-Softened Carnauba WaxSafe and Effective on All Types of FinishesNon-USA OriginNew and Improved Packaging With Stronger,Stackable Lid

PART NO. PW-400

8.11 OZ./230g 12/CASE

A/C DEODORIZERFOR CAR INTERIOR

Efficiently Removes Interior and A/C OdorsEasily Cleans A/C Units and Leaves a LongLasting, Fresh Lemon Scent

PART NO. AC-050

5 OZ/ 142g 12/CASE

NewPRODUCT

NewPRODUCT

NewPRODUCT

RADIATOR RUST INHIBITORSuperior Corrosion and Rust Inhibitor Protects Radiator Tube Surfaces Such as Tin, Nickel, Zinc and Other Coated Steel Cores Works Well in Hot and Cold Weather

PART NO. RI-707

11 FL. OZ /325mL 12/CASE

NewPRODUCT

NewDESIGN

URETHANE AUTO GLASS ADHESIVEQuick Curing One-PartPolyurethane Adhesive Designed for Close Cut-Out or TapeInstallations

PART NO. UR-3000

10.1 OZ./300mL 12/CASE

Now with new andimproved pre-cutnozzle tip for easyapplication.

PART NO. WW-456

1GAL./3.785L 6/CASE

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DOMINICAN REPUBLICPETROQUIMICOS

Sales Meeting to Honor Top Sales Force

COLOMBIAKANGUROID

ABRO Budget for 2011

Leonor Sosa and Maria Ysabel Ureña make a Powerpoint Presentation to the sales force of Petroquimicos.Pedro Ureña, founder of Petroquimicos, looks on as Leonor describes the very positive impact the awardshave made on total sales.

Mario Manta (left) congratulates the Top Salesmanof Petroquimicos, Alfonso Peralta, together withLeonor Sosa (right).Other salesmen receiving cash awards were IsaacSantos (2010 winner), Eufemio Adames and JuanAlberto Suarez.

Tony Chen, Mario Manta, Harry Barbosa and GustavoBarbosa Sr. recently met in Cartagena to discuss the ABROBudget for 2011. ABRO sales in Colombia have nearly tripledin the first quarter of 2011. Congratulations!

COSTA RICAGROUPO RE RE

New ABRO Delivery Truck

A brand new delivery truck was purchased by Groupo RE RE,ABRO’s distributor in Costa Rica to accomodate the increas-ing business in the region. Since 2006, ABRO sales in CostaRica have doubled! 2011 is expected to be a record year.

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ECUADORABRODESIVOS

DEL ECUADOR

Mini ABROConventionHosted in Quito,Ecuador

Top: ABRODESIVOS DEL ECUADOR currently manufac-tures cores, fills coolants and brake fluid and has atape converting operation.The company is now looking at expanding their con-verting business to include stretch and PVC films.

Left: Sandra Figueroa and Xavier Villagomez look at therecently purchased ABRO stretch converting machine.This machine will enable to convert large jumbo rollsinto smaller hand rolls.

For the third time in

five years, a number

of ABRO distributors

traveled to Quito,

Ecuador to attend a

mini conference.

This is a great oppor-

tunity to learn from

other members of the

ABRO family”‘ com-

mented first time

attendee Hugo Lopez.

From the ABRO Archives

During a recent trip to ElSalvador, Mario Manta,ABRO U.S.A. andSalvador Quintanilla, sales-man for ABRO ElSalvador, happened tonotice an ABRO FireExtinguisher in a hardwarestore. Looking at it closer,they saw that the produc-tion date was from 1975.

“This is a disposableextinguisher we boughtfrom a U.S. company inLinden, NJ. We sold tensof thousands of them(mostly in Australia)until the company wentout of business in themiddle 80's”.

Daniel C. Pease, recently retiredVice PresidentUEC Fire Protection

Gustavo Barbosa, Giancarlo Boscarolo, Mario Manta, Freddy Antunez, Sandra Figueroa, Xavier Villagomez, Celso Cepeda,Juan Manuel Arbelaez, Hugo Lopez, Javier Villagomez, Miguel Villagomez and Cesar Hernandez.

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CAMEROON Djorl Sarl

Billboards and Tradeshows Lead to a Record Year

ABRO Industries experienced another record year in Cameroonin 2010 because of the strong commitment that Mr. JoshuaOzioma of Ozone Djorl SARL has made in promoting ABROproducts in Cameroon. Mr. Ozioma’s sales were up over 20%in 2010 as he greatly increased his marketing and promotionalefforts.

Attached are pictures of four of the billboards that were recentlyerected in Cameroon and today there are eight colorful bill-boards in five major cities in Cameroon.

Furthermore, Joshua Ozioma participated in various trade showsand also advertised in the Cameroon Tribune which is a nationalnewspaper distributed nationwide. We certainly salute Joshua forhis strong efforts to significantly increase ABRO sales in 2010 andwe are hoping for even more success in 2011.

Joshua Ozioma, Ozone Djorl SARL

Ozone Djorl SARL recently participated in various trade shows.ABRO billboards can be seen throughout five major cities in Cameroon.

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Meet ABRO’s Staff

Please meetTersandro “Stan” Santos

Stan Santos is an InternationalSales Manager at ABROIndustries, Inc.

Originally from Forteleza, Brazil,Stan came to America duringhigh school as a foreignexchange student. He stayed inthe United States to study atBethel College located in SouthBend. After earning a bachelor’sdegree in Mathematics, Stanobtained an M.B.A. from IndianaUniversity South Bend. He thenjoined the ABRO staff in 1998.

Stan’s territory covers theCaribbean, Brazil, Chile,Paraguay, China, the Philippines,as well as many other countries.

When not spending family timewith his wife, Jenna, and theirbeautiful new daughter, Liliana,Stan likes to play soccer andpractice ju-jitsu.

!!! LET’S SHARE IDEAS !!!All of you are very creative when it comes to promoting the ABRO name.

We have seen ABRO sponsored events and teams, catalogs, DVD’s, websites and promotional give aways just to name a few.

We would like to share some of these great sales tools with all of you.

FEEL FREE TO SEND US YOUR GREAT IDEA!

Tersandro “Stan” Santos

Centracasa is promoting the ABRO name with a new sign. Due to its diagonal shape, this sign will benoticable from all angles. Very clever idea!

GUATEMALACENTRACASA

New ABRO Sign for Corporate Office

Sandra Figueroa, Hugo Lopez,Eduardo Carranza and MarioManta, ABRO U.S.A., discusshow to best promote the ABROname in the Guatemala area.

The new team of Sandra, Hugoand Eduardo have done won-ders to promote and sell newABRO products in theGuatemalan market.

Centracasa’s sales inGuatemala continue to increaseat a record pace.