presidential scandals stragegies and rhetoric mary moffett & kristin halfpenny
DESCRIPTION
IMAGE REPAIR STRATEGIES WILLIAM L. BENOIT 1)Denial –Simple Denial –Shift Blame 2)Evade Responsibility –Provocation –Defeasibility –Accident –Good Intentions 3)Reduce Offensiveness –Bolster –Minimize –Differentiate –Transcendence –Attack Accuser –Compensate 4)Corrective Action 5)MortificationTRANSCRIPT
PRESIDENTIAL SCANDALSPRESIDENTIAL SCANDALSSTRAGEGIES AND RHETORICSTRAGEGIES AND RHETORIC
Mary Moffett & Kristin Halfpenny
STRATEGIESSTRATEGIES
IMAGE REPAIR DISCOURSEIMAGE REPAIR DISCOURSE WILLIAM L. BENOITWILLIAM L. BENOIT
APOLOGETIC DISCOURSE APOLOGETIC DISCOURSE STRATEGIESSTRATEGIES
B.L. WARE & WIL A. LINKUGELB.L. WARE & WIL A. LINKUGEL
IMAGE REPAIR STRATEGIESIMAGE REPAIR STRATEGIESWILLIAM L. BENOITWILLIAM L. BENOIT
1)Denial1)Denial– Simple DenialSimple Denial– Shift BlameShift Blame
2)Evade 2)Evade ResponsibilityResponsibility
– Provocation Provocation – DefeasibilityDefeasibility– Accident Accident – Good IntentionsGood Intentions
3)Reduce 3)Reduce OffensivenessOffensiveness
– BolsterBolster– MinimizeMinimize– DifferentiateDifferentiate– Transcendence Transcendence – Attack AccuserAttack Accuser– CompensateCompensate
4)Corrective Action4)Corrective Action5)Mortification5)Mortification
APOLOGETIC DISCOURSE APOLOGETIC DISCOURSE STRAGEGIESSTRAGEGIES
B.L. WARE & WILL A. LINKUGELB.L. WARE & WILL A. LINKUGEL Reformative StrategiesReformative Strategies
DenialDenial BolsteringBolstering
Transformative Transformative StrategiesStrategies
DifferentiationDifferentiation TranscendenceTranscendence
Major Rhetorical Postures
AbsolutionVindicative ExplanativeJustificative
RICHARD MILHOUSE NIXONRICHARD MILHOUSE NIXONDENIAL SPEECHES - 1974DENIAL SPEECHES - 1974
Strategies &Strategies &EffectivenessEffectiveness
DenialDenial Simple DenialSimple Denial Shift BlameShift Blame
Reduce OffensivenessReduce Offensiveness Minimization Minimization TranscendenceTranscendence
Corrective ActionCorrective Action
WILLIAM JEFFERSON WILLIAM JEFFERSON CLINTONCLINTON
DENIAL SPEECH – JAN. 26, 1998DENIAL SPEECH – JAN. 26, 1998 DenialDenial TranscendenceTranscendence BolsteringBolstering
NIXON SCANDALNIXON SCANDALPHOTOGRAPHYPHOTOGRAPHY
NIXON’SNIXON’SRESIGNATION SPEECHRESIGNATION SPEECH
Strategies & EffectivenessDenialMortificationApology
Evade ResponsibilityGood Intentions
Reduce OffensivenessDifferentiationBolsteringTranscendence
CLINTON SCANDALCLINTON SCANDALPHOTOGRAPHYPHOTOGRAPHY
CLINTONCLINTONNATIONAL ADDRESS:NATIONAL ADDRESS:
POST-GRAND JURYPOST-GRAND JURY Techniques Used in this Techniques Used in this
speechspeech– MortificationMortification– DenialDenial– Attacker accuserAttacker accuser– TranscendenceTranscendence
Critics CommentsCritics Comments Private Vs. Public DualityPrivate Vs. Public Duality
AUDIENCE AND IMAGEAUDIENCE AND IMAGE
Audience Perceptions
Number and Type of Audience
Likely Reaction of Audience
MEDIA AND IMAGEMEDIA AND IMAGE The Fourth EstateThe Fourth Estate Public PollingPublic Polling Ex. Clinton speechEx. Clinton speech Implications?Implications?
DISCUSSION:DISCUSSION:
EFFECTIVENESSEFFECTIVENESS
ANDAND
OUTCOMEOUTCOME