S A K V A N D E N B O O M2 0 1 1

C U S T O M E R M E D I A C O U N C I L

MARKETING BECOMES PUBLISHING

De ontwikkeling van

Allerhande,

van tijdschrift naar

multimediaal platform

Allerhande

Je eigen content

Customer Media Council 2011

Kookschriften Annelini D’Angelo:

8787 recepten

366 favoriete Kookschrifte-recepten

323 Favoriete AH-recepten

Mijn AH Nieuwsbrief

Iedere week recepten en

acties in je mailbox

Social is key

CUSTOMERS DON’T CARE ABOUT YOU!

IT IS ALL ABOUT ME

DEAL WITH IT

PEOPLE SPEND MORE TIME ON SOCIAL NETWORKS THAN READING EMAIL

Customer Media Council 2011

Content is survival

ESTIMATES ARE THAT IN JUST A FEW YEARS INFORMATION WILL DOUBLE EVERY 72 HOURS

CONTENT IS SURVIVAL

MUST BE THE BEST CONTENT

Customer Media Council 2011

Content marketing

MARKETING IS MORE AND MORE PUBLISHING

PUBLISHING IS MORE AND MORE CONTENT MARKETING

CONTENT MARKETING IS MORE AND MORE CROSSMEDIA PUBLISHING

Customer Media Council 2011

Crossmedia

CROSSMEDIA PUBLISHING IS MORE AND MORE INTERACTIVE NETWORKED COMMUNICATION

Customer Media Council 2011

Attractive

BRANDS CREATE Integrated content that attracts, holds and serves

key audiences across all media channels.

Customer Media Council 2011

Engagement

WHAT WE DID IN THE PAST

Buying reach

Creating engagement

WHAT WE ARE DOING NOW

Creating engagement

Getting reach

Customer Media Council 2011

New marketing paradigm

THE NEW MARKETING PARADIGM IS

ABOUT CREATING

ACCOUNTABLE PLATFORMS

OF DIGITAL UTILITIES AND CONTENT

CREATED BY OURSELVE (BRAND)

AND OUR CONSUMER

Customer Media Council 2011

Social listening

Customer Media Council 2011

Volvo Spirit

Volvo Construction

Equipment Magazine

Aandachtseconomie

Welkom in de wereld van de AANDACHTSECONOMIE

VAN ROI NAAR ROA

Customer Media Council 2011

Communities

Customer Media Council 2011

Een cult-brand kan leiden tot een hechte community die ontstaat of gebouwd wordt rond een merk

Co-creation

Customer Media Council 2011

Lego AFOL community

Brick Journal

Geschreven door vrijwilligers

50.000 keer gedwonlaod

• BrickJournal is a quarterly publication that will focus on the AFOL community with articles about:• People - the personalities of the community • Building - the incredible models and creations that have been built • Community - the places and events where AFOLs meet

The LEGO Ambassador Program is designed to give the AFOL Community a direct line into the LEGO Company

Eredivisie Live

EREDIVISIE LIVE

Tv kanaal

Digitale programmagids

Digitaal weekblad

Huis-aan-huis magazine OP DE MAT

Facebook community,

Customer Media Council 2011

Lekker in het Leven

Zie

AS Adventure

iFly

Sony Magazine

Customer Media Council 2011

Initial print run of 300,000, only 5500 copies are on newsstands. About

115,000 copies will be in 140 Sony Centre stores. Some Sony customers

will get a free copy of the quarterly title, which sells for £4.50.

Flipside

Customer Media Council 2011

Healthy

Customer Media Council 2011

Electric

Customer Media Council 2011

Zoom-Zoom-club

Customer Media Council 2011

• ZOOM-ZOOM

MAGAZINE, PRINT

AND DIGITAL

• ZOOM-ZOOM

MOMENTS

• ZOOM-ZOOM E-ZINE

• VIDEO CONTENT

• FACEBOOK AND

FLICKR

Lexus

Customer Media Council 2011

http://bit.ly/hO8jbC

Global magazine

Digital magazine

Driverssite

Newsletters

Lexus

Driverscummunity

On star community

Customer Media Council 2011

http://www.onstar.com/web/portal/home

Dell Ideastorm

Customer Media Council 2011

Dell Ideastorm Dell Community has:

Contributed 15,338 ideas

Promoted 739,540 times

Posted 91,297 comments

Dell has:

Implemented 431 ideas

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