press
DESCRIPTION
Press - Richard Waring, Millward BrownTRANSCRIPT
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1.
Some Thoughts from aResearch Perspective
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2.
Smart phones are Radically changing our lives
Now
The Audience for newspaper consumption has
never been Greater
The audience is greatest amongst the
Wealthiest
But its Digital & the consumers in Control
4 Points to make:
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3.
iPods Changed Media Industry…iPhones Ramped Even Faster…iPad Growth (3x iPhone) Leaves “Siblings” in Dust
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4.
Android ‘Phone’ Adoption Has Ramped Even Faster – nearly 6x iPhone
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5.
Smartphone User Adoption Has Huge Upside
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6.
Global Smartphone + Tablet Installed Base Should Exceed PC Installed Base in Q2:13E
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7.
Global Mobile Traffic Growing Rapidly to 13% of Internet Traffic
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8.
Mobile Monetization Growing Rapidly (71% Apps, 29% Ads)
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9.
Mobile Internet Usage Surpassed More Highly Monetized Desktop Internet Usage in May, 2012, in India
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10.
But Globally Press has Twice as many readers as Internet usersAudience is not the issue. Revenue model still is.
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11.
And Newspaper appetite is greatest where the wealth is
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12.
This is leading to a
significant shift in consumers lives
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13.
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14.
The Switch is from Asset Heavy to Asset Light
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21.
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22.
But by 2015 - 85% of books will still be paper
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23.
Magnitude of Upcoming Change Will be (is) Stunning –We are Still in Spring Training
• Nearly Ubiquitous High-Speed Wireless Access in Developed Countries
• Unprecedented Global Technology Innovation • Ultra Competitive Markets for Mobile Operating Systems +
Devices • Difficult ‘What Do I Have to Lose’ Economic Environment
for Many • Fearless (& Connected) Consumers • Inexpensive Devices / Access / Services (Apps) • Ability to Reach Millions of New Users in Record (&
Accelerating) Time • Nearly ‘Plug & Play’ Environment For Entrepreneurs –
Marketplaces / Web Services / Distributed Work / Innovative Productivity Tools / Low ‘Start Up’ Cost
• Beautiful / Relevant / Personalized Content for Consumers
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24.
Some Thoughts from aResearch Perspective