press advert research
TRANSCRIPT
Press Advert Research
By Kirsty Lever
Symbolic of the uprising of the working class/ a revolution - This may attract the working class audience who may want a revolution themselves
Advertising the tour for the Cd album Viva La Vida Tour
Advertising release date of the album. Also advertising the bands website
Advertise different ways to get tickets for the tour
MTV Logo
The Text Viva la Vida looks to be painted. It has been used in both advert and CD cover. It stands out from the picture and to the audience as the white contrasts with the darker undercover
The red colour from the flag is very bright and stands out which would help attract audiences.This red colour is shown in the advert, CD cover and music video.
Key Image - a painting "Liberty Leading the People" which is of the french revolution
Revolution can be seen as rebellion against authority. This may attract the younger audience who are often rebellious against authority
They have a # shape the advert this is to advertise their new album #3
The CD cover Advert and music video have a common imagery. This is the artists in the dark with specks of light.
Advert has used the same image as the popular single from the #3 album - 'Hall of Fame'
The Advert has used the image from the single above but it also advertise the Album cover. This means the audience will be able to recognise their new album and know what to look out for
Advertises Record Label - Sony Music Logo
They have used the same font for both the advert and CD cover
Advertises the Bands Website
Advertise different ways to get tickets for the tour
Advertise the tour dates
Advertises the Albums Name
Advertises the Dates, and the bands website
Amazon Logo
The Key - The sunset colours. The beach, the ocean and the Palm Trees
The CD cover and the advert both have the bands name at the Top and Album name at the bottom
Both the advert and front cover are simple not much text, more imagery.
As you can see the Advert image is different to the album Cover. However there are some similarities for example they have their instruments in both the cover and advert as well as the music video.
There are many windows in the front CD cover and a window on the back of the CD cover. This advert is split in four like a window
The Sigh No More video is partly in the field this matches the Advert where they are in a field
Has a review said by NME
Advertises some of the songs on the Album Advertise
the Record Label - Island Logo at the bottom