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Press Contact: Deborah Burns, Burns Communications for Vision Musical Instruments, LLC 203.257.3163 [email protected] NOTE TO EDITOR: High-res images are available upon request

Vision Musical Instruments Selected As Exclusive U.S. Distributor of Handcrafted Premium Merida Extrema Classical and Acoustic Guitars

NORWALK, Conn., May 31, 2012 – Vision Musical Instruments, LLC (VMI) www.visionmusical.com distributor of exceptional, high-quality musical instruments based here, has been chosen as the exclusive U.S. distributor for Merida Extrema Classical and Acoustic guitars. The handmade, solid wood instruments combine the Spanish heritage of old world craftsmanship with modern innovation that will delight even the most discerning aficionado.

Vision Musical Instruments will debut the Merida (mehr-eh-da) Extrema (ex-treh-ma) line of Classical and Acoustic guitars at the 2012 Summer National Association of Music Merchants (NAMM) Summer Show in Nashville, Tennessee, July 12-14, booth #437. Merida Extrema guitars will be available at fine retailers nationwide through an elite distribution network. To find a dealer, please call toll-free 855.205.4911. The guitars feature high-quality branded parts and are available on a limited basis from $399 MSRP to $2,200 MSRP.

While traveling in Europe, VMI founder, Michael Spremulli, was introduced to the Merida line of guitars, which are popular in Europe and Japan. Spremulli said, “I was impressed by the warm, rich tones and unique artisan feel of the instrument, as well as unsurpassed attention to detail not available at this price point until now.” He added, “The line has only been available on a limited basis for about ten years overseas, so we are very proud and excited to be able to introduce these beautiful guitars to musicians in this country.”

These meticulously crafted instruments were inspired by the over two thousand year old historical Roman village of Merida in the area of Extremadura in Spain, just north of Andalusia, the birthplace of the guitar. The famous Puente Romano Bridge was the inspiration of the sound bracings. The guitars feature the TwoWoodtoneBridge, the ultimate sound connection between the strings and the solid top. Each guitar in each of the four individual lines are constructed of solid hardwoods. Merida Extrema Guitars feature D’Addario Phosphor Bronze strings and Savarez Nylon Strings, Graph Tech Tusq XL nut and saddle, Fishman Electronics and Grover Tuners.

“We selected Vision Musical Instruments to represent us in the United States because we share similar philosophies and principles,” said the Merida Extrema manufacturer. “We will never sacrifice quality for greater quantity of production, so the number of guitars we make are guaranteed to always be at the very highest level of craftsmanship.”

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Vision Musical Instruments – Merida Extrema Guitar U.S. Debut – 2

The Merida Extrema guitars are produced by the highly esteemed, family owned and operated manufacturing company, using scientific design concepts that are skillfully created by hand by dedicated luthiers. Each instrument is an outstanding value with a responsive, unique sound and an elegant finish that makes the wood come to life.

About Vision Musical Instruments, LLC

Vision Musical Instruments (VMI) is a Norwalk, Connecticut-based distributor, offering exceptional, high quality musical instruments with uncompromising value and service. Continuing the 33-year family legacy of generations of musical knowledge and passion for craftsmanship that began with Norwalk Music, VMI owner Mike Spremulli travels the globe to discover the finest and most innovative instruments. VMI is the exclusive U.S. distributor of Merida Extrema Classical and Acoustic Guitars, along with other outstanding lines of string, brass and woodwind instruments.

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FREQUENTLY ASKED QUESTIONS

Press Contact: Deborah Burns, Burns Communications for Vision Musical Instruments, LLC 203.257.3163 [email protected]

Merida Extrema Guitars

1.What makes Merida Extrema Classical and Acoustic Guitars exceptional?

Each Merida (mehr-eh-da) Extrema (ex-treh-ma) Classical and Acoustic guitar has a unique deep rich responsive tone, a beautiful artisan appearance, and offers outstanding value for its price. These guitars are handmade by skilled luthiers who draw on the beautiful Spanish heritage combined with innovative scientific design concepts. Merida Extrema guitars are crafted from exquisite solid wood and feature only high-quality branded components.

2. Where are Merida Extrema Guitars made?

For more than a decade, a family owned and operated company has been manufacturing Merida guitars. The owner of the company was inspired to create these remarkable instruments after visiting the over two thousand year old Roman village of Merida in the area of Extremadura in Spain, just north of Andalusia, the birthplace of the guitar. The famous Puente Romano Bridge was the inspiration of the sound bracings. The guitars feature the TwoWoodtoneBridge, the ultimate sound connection between the strings and the solid wood top. Each Merida Extrema guitar is an expression of the passion and dedication each of the talented luthiers has to making one-of-a-kind, finely crafted instruments.

3. What are the types of wood and components used in Merida Extrema Guitars?

Merida Extrema Classical and Acoustic Guitars are made with solid hardwoods. Merida extrema Guitars feature D’Addario Phosphor Bronze steel strings, and Savarez Nylon Strings, Graph Tech Tusq XL nut and saddle, Fishman Electronics and Grover Tuners.

4. Who distributes Merida Extrema Guitars in the United States?

Vision Musical Instruments, LLC www.visionmusical.com is the exclusive representative and distributor of Merida Extrema Classical and Acoustic Guitars in the United States. Popular for more than a decade in Europe and Japan, these exceptional instruments are available on a limited basis through Vision Musical Instruments, a Norwalk, Connecticut-based company that offers uncompromising value and service. Vision Musical Instruments shares Merida Extrema guitar’s philosophy and principles that uphold the highest level of craftsmanship and quality over quantity.

5. When and where is the U.S. debut? Where can they be purchased?

Vision Musical Instruments will debut the Merida Extrema line of Classical and Acoustic guitars at the 2012 Summer National Association of Music Merchants (NAMM) Summer Show in Nashville, Tennessee, July 12-14, booth #437. They will be available at fine retailers nationwide through an elite distribution network. To find a dealer, please call toll-free 855.205.4911. The guitars feature high-quality branded parts and are available on a limited basis from $399 MSRP to $2,200 MSRP.

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BACKGROUNDER


Merida Extrema Guitars

Merida (mehr-eh-da) Extrema (ex-treh-ma) Classical and Acoustic guitars are exquisite handmade, solid wood instruments that combine a beautiful Spanish heritage with modern innovation. They are manufactured by a highly esteemed family owned and operated instrument manufacturing company and exclusively distributed in the United States by Vision Musical Instruments, LLC (VMI) www.visionmusical.com. Renowned for warm, rich responsive sound and an elegant finish, Merida Extrema guitars have been skillfully handcrafted by dedicated luthiers for more than a decade.

The inspiration for these unique guitars came from the more than two thousand year old historical Roman village of Merida in the area of Extremadura in Spain, just north of Andalusia, the birthplace of the guitar. The famous Puente Romano Bridge inspired company owner to create the TwoWoodtoneBridge, the ultimate sound connection between the strings and the solid top. Merida extrema guitars feature D’addario Phosphor Bronze steel strings, and Savarez Nylon Strings, Graph Tech Tusq XL nut and saddle, Fishman Electronics and Grover Tuners.

Popular in Europe and Japan, the Merida Extrema guitar is being offered on an exclusive limited basis in the United States by Vision Musical Instruments. Committed to the philosophy and principle that quality must never be sacrificed for quantity and that each instrument must provide outstanding value with the very highest level of craftsmanship, both Vision Musical Instruments and Merida Extrema are certain that their remarkable guitars will delight even the most discerning aficionado.

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FREQUENTLY ASKED QUESTIONS


Vision Musical Instruments, LLC

1. What type of instruments does VMI represent and distribute?

Vision Musical Instruments, LLC (VMI) www.visionmusical.com is the exclusive U.S. representative of Merida Extrema Classical and Acoustic guitars. These exceptional sold wood handmade instruments, popular in Europe and Japan for more than a decade, are being offered for the first time in this country on a limited basis. VMI also distributes other outstanding lines of string, brass and woodwind instruments.

2. What gives Vision Musical Instruments an edge over other distributors?

The owner of Vision Musical Instruments, Michael Spremulli, continues a 33-year family legacy of generations of musical knowledge and an appreciation for fine craftsmanship that began with Norwalk Music. He is an accomplished guitarist and percussionist, with a passion for discovering the most high-quality and innovative instruments and sharing them with other musicians.

3. Why did Merida Extrema guitars choose Vision Musical Instruments to be their one and only distributor in the United States?

The owner of Merida Extrema felt that only Vision Musical Instruments had a similar philosophy and principles that uphold the highest level of craftsmanship and quality over quantity. Each guitar is meticulously handcrafted by dedicated luthiers, using scientific design concepts combined with authentic Spanish heritage. Vision Musical Instruments supports and encourages this longstanding tradition.

4. Where can consumers find the instrument product lines that Vision Musical Instruments represents?

Vision Musical Instruments will debut the Merida Extrema line of Classical and Acoustic guitars at the 2012 Summer National Association of Music Merchants (NAMM) Summer Show in Nashville, Tennessee, July 12-14, booth #437. They will be available at fine retailers nationwide through an elite distribution network. To find a dealer, please call toll-free 855.205.4911. The guitars feature high-quality branded parts and are available on a limited basis from $399 MSRP to $2,200 MSRP.

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BACKGROUNDER


Vision Musical Instruments, LLC

Vision Musical Instruments, LLC www.visionmusical.com a Norwalk, Connecticut-based company, has been chosen as the exclusive United States distributor of Merida (mehr-eh-da) Extrema (ex-treh-ma) Classical and Acoustic guitars, an exceptionally hand crafted line of guitars that combine classical Spanish guitar features with state-of-the-art scientific innovation. Vision Musical Instruments owner, Michael Spremulli, travels throughout the globe seeking the highest quality musical instruments to add to his world-class product lines. Along with finely crafted string, brass and woodwind instruments, Vision Musical Instruments offers outstanding values and is dedicated to caring for its clientele.

The company follows the legacy of generations of musical knowledge and appreciation for fine craftsmanship that began with the Spremulli family business, Norwalk Music, more than 33 years ago. An accomplished guitarist and percussionist, Michael Spremulli understands the concerns and passions of the most discerning aficionados. Vision Musical Instruments provides unique products and unparalleled support for musicians of all ages and abilities, from the beginner to the serious enthusiast.

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BIOGRAPHY


Michael Spremulli Founder|Owner of Vision Musical Instruments, LLC An accomplished guitarist and percussionist, as well as highly respected musical instrument retailer and distributor, Michael Spremulli is dedicated to a life-long involvement and passion for music. He has performed and toured professionally and taught guitar and percussion for over twenty years. As the founder and owner of Vision Musical Instruments LLC, his company is the exclusive distributor of Merida Extrema Classical and Acoustic Guitars in the United States, Spremulli is committed to providing expertise and unparalleled value and support to musicians. The Spremulli family business, Norwalk Music, based in Norwalk, Connecticut, is renowned for its legacy of generations of musical knowledge and appreciation for fine craftsmanship. Spremulli managed and helped build the retail music store, dramatically increasing revenue and reputation through increased walk-in retail and online sales, while doubling the store’s lesson enrollment. It was one of the first musical instrument stores online. He founded AAA Band Rentals nine years ago, providing other retailers with an instant rental program for their stores at no upfront cost to them and introducing thousands of young people to the joy of playing a musical instrument. TIME magazine featured Spremulli in an article, “Booting Up Your Business,” after he created one of the first on-line musical instrument stores. Spremulli travels around the world seeking innovative, state-of-the-art products to add to Vision Musical Instruments’ portfolio. His philosophy is to never sacrifice quality for quantity, honoring the talents of the craftsman. His dedication to providing aficionados with the finest quality instruments has earned him a reputation as a distributor and retailer that musicians can trust.

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VISION MUSICAL INSTRUMENTS – MERIDA EXTREMA CLASSICAL AND ACOUSTIC GUITARS

VMI LOGO, MERIDA EXTREMA LOGO, SELECTION OF GUITAR HIGH-RES JPEGS

IMAGE ORDER:

1. Vision Musical Instruments, LLC LOGO 2. Merida Extrema Classical and Acoustic Guitars LOGO 3. Merida Extrema Classical Trajan Series T-25 CES 4. Merida Extrema Classical Trajan Series T-25 5. Merida Extrema Classical Alcazaba Series A-75D 6. Merida Extrema Classical Cardenas Series C-25 7. Merida Extrema Classical Cardenas Series C-35D 8. Merida Extrema Classical Cardenas Series C-35DCE 9. Merida Extrema Classical Milagros Series M-65D 10. Merida Extrema Classical Milagros Series M-65GACES 11. Merida Extrema Classical with built-in armrest 12. Vison Musical Instruments, LLC Founder and Owner, Michael Spremulli

press contact: vision musical instruments selected as exclusive u

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