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DEMOGRAPHICS


CANADA AT A GLANCEDemographics

Population: 32,623,490

Urban Population 80%, Rural 20%

Capital: Ottawa, Ontario

Gender: Male 49.5%, Female 50.5%

Median Age: 38.9

Languages: English 59%, French 23%, Other 18%

Source: Statistics Canada 2007-01-31 & CIA Factbook


Ontario12,687.0

Quebec7,651.5

BritishColumbia4,310.5

Population by Province (000’s)Source: Statistics Canada

Sask.* = SaskatchewanN.B.* = New Brunswick 749.2P.E.I.* = Prince Edward Island 138.5

Nova Scotia934.4

Manitoba 1,177.8

North West Territories 41.9

Yukon31.2

N.B.*

Newfoundland509.7

Sask.*985.4 P.E.I *.

Alberta3375.8

Nunavut30.8

POPULATION BY PROVINCE

Source: Statistics Canada 2007-01-31


Approximately 90% of Canadians live within 100 miles of the US Border

San Diego

Los Angeles

San Francisco

Detroit

Seattle

Boston

New YorkPhiladelphia

Washington

ChicagoBuffalo

Cleveland

Toronto

Vancouver

Atlanta

Miami

Winnipeg

ReginaCalgary

Minneapolis

ThunderBayMontreal

Ottawa

Halifax

Anchorage

Edmonton

Dallas

Source: CIA Factbook


CANADA’S TOP 10 CITIES

Source: Statistics Canada 2007-01-31 & http://www.toronto.ca/invest-in-toronto/tor_overview.htm

Toronto is Canada’s largest metropolitan area and ranks among the top five city regions in North America which includes Los Angeles, New York, Chicago, and

Philadelphia.

City Population

Toronto (Ont.) 5,406,300

Montréal (Que.) 3,666,300

Vancouver (B.C.) 2,236,100

Ottawa–Gatineau (Ont.–Que.) 1,158,300

Calgary (Alta.) 1,107,200

Edmonton (Alta.) 1,050,000

Quebec (Que.) 723,300

Hamilton (Ont.) 716,200

Winnipeg (Man.) 706,700

London (Ont.) 465,700


• Toronto boasts strong employment in both manufacturing and financial services, differentiating it from most major American cities.

• Toronto generates one-fifth of Canada’s GDP.

• The Toronto Stock Exchange (TSX) is ranked North America’s third largest by dollar value traded.

• Toronto is Canada’s largest retail market.

Source: Toronto Business and Market Guide 2004

TORONTO AT A GLANCE


TORONTO – “THE CITY OF THE FUTURE”

www.investincanada.com - Based on June 27, 2005 news release

FDI Magazine, a subsidiary of the Financial Times of London, awarded the Greater Toronto Area the distinction of the “Top City Region of the

Future”.City of the Future“With a population of five million people, the Greater Toronto Area is Canada’s largest and most diverse consumer and commercial/industrial marketplace. What makes it a Powerhouse, has much to do with its location…within a one-day drive of 125 million Americans – more than 40% of the US population.”

Best Foreign Direct Investment (FDI) Promotion“The GTA is well-promoted. The GTMA promotes the region to international audiences at trade shows, seminars, conferences and through targeted investment attraction missions and ‘pre-qualified meetings’ in Europe, the U.S, as well as India and Australia.”

Best Transport“The Toronto Region is one of Canada’s major transportation centers. Its airports, major highways, seaports and rail services give the city’s business easy access to prosperous consumer and industrial markets.”

Best IT and Telecom“The GTA is Canada’s premier business region, and telecoms play a key role. Broadband is available to 90% of businesses and households.”

Best Quality of Life“There are many reasons why the GTA offers the best quality of life, cost and availability of housing…excellent healthcare facilities…leading educational institutions and its cosmopolitan nature with 44% of all immigrants in Canada settling in the Greater Toronto Area.”


Toronto, Canada 43.7%Miami, USA 40.2%Vancouver, Canada 37.5%Sydney, Australia 30.9%Los Angeles, USA 30.9%New York City, USA 24.4%Montreal, Canada 18.5%

Foreign-born as % of metropolitan population

Statistics suggest that Toronto’s population is one of the most ethnically diverse in the world.

Source: “The Changing Face of Canada”, The Globe and Mail January 22, 2003

GROWING ETHNICITY


Top 10 Countries whose Emigrants came to Canada between 1991 and 2001

Rank Country1 China* 10.8%2 India 8.5%3 Phillippines 6.7%4 Hong Kong 6.5%5 Sri Lanka 3.4%6 Pakistan 3.2%7 Taiwan 2.9%8 United States 2.8%9 Iran 2.6%10 Poland 2.4%

Source: ”The Changing Face of Canada”, The Globe and Mail January 22, 2003

*Excludes Hong Kong

ORIGIN OF CANADIAN IMMIGRANTS


ONE OF THE BEST PLACES TO LIVE

9.1

8.7

8.3 8.2

7.16.9

6.7

5

6

6

7

7

8

8

9

9

10

Canada Germany U.S.A. France U.K. Japan Italy

IndexQuality of Life Index – Based on World Competitive Yearbook

Canada ranks #1 for quality of life among the G-7 nations.

http://www.investincanada.gc.ca/CMFiles/331,65, Best Overall Quality of Life


CANADA – LOWEST COST OF LIVING

75.0 77.185.3

91.897.9 101.1

128.3

5

25

45

65

85

105

125

145

Canada U.S. Germany France U.K. Italy Japan

Index

Cost of Living – World Rank (New York City =100)

Canada has the lowest cost of living among the G-7.

http://www.investincanada.gc.ca


ECONOMY


MAJOR TRADING PARTNERS

China11.9%

Canada18.5%

Other46.5%

Germany4.5%

Japan7.2%

Mexico11.5%

Canada is the United States’ largest trading partner.

http://www.investincanada.com/en/885/A_Great_Place_to_Live.html


GDP GROWTH PROJECTIONS

2.7

3.2

2.6

1.6

0.7

1.1

2.4

2.9

2.62.7

2.3

1.5

2.0 2.0

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

Canada U.S. U.K. France Italy Germany Japan

Canada was a strong performer in GDP growth over 2003-2006 and is expected to continue its robust performance in 2007-2008.

Real GDP Projections (%)2003-6

2007-8

http://www.investincanada.gc.ca/CMFiles/think!0407_EngW.ppt#286,9,A Growing Domestic Economy


CANADA – EDUCATION HIGHLIGHTS

• #1 in higher education achievement - More than half of Canadians between the ages of 25 to 35 have a post-secondary education, either at university, college or technical school. Source: IMD World Competitiveness Yearbook, 2006

• First in North America for secondary school enrolment - Canada ranks 3rd in the world, far head of the US (26th) and Mexico (53th ). Source: IMD World Competitiveness Yearbook, 2006

• Canada outperforms the United States in educational system, educational assessment, language skills, economic literacy, quality of engineers. Source: IMD World Competitiveness Yearbook, 2006.

• One of the world’s top performers in math, science and literacy - based on the U.S. department of education 2006 study, Canada systematically outperformed the US in math, science and literacy. Source: IMD World Competitiveness Yearbook, 2006

Two Canadian universities are in the top 25 business schools of the Financial Times MBA ranking 2006 - Canada’s York University and the University of Western Ontario are ranked among the best MBA schools in the world in 18th and 24th position respectively. Canada also ranked 3rd worldwide in terms of number of programs offered. Source: Financial Times, 2006

http://www.investincanada.com/en/873/Smart_Workforce.html


EDUCATION – CANADA RANKS #1

53 52

47

40 40 40 39 39 38 37

20

25

30

35

40

45

50

55

Canada Japan SouthKorea

Finland Sweden Norway Belgium U.S.A. Spain France

Canada’s workforce is highly skilled.

% Higher Education Achievement

http://www.investincanada.gc.ca/CMFiles/think!0407_EngW.ppt#319,49,The World’s Best-Educated Workforce


TOP MARKS IN EDUCATION

#1 in higher education achievement - More than half of Canadians between the ages of 25 to 35 have a post-secondary education, either at university, college or technical school. Source: IMD World Competitiveness Yearbook, 2006

First in North America for secondary school enrolment - Canada ranks 3rd in the world, far head of the US (26th) and Mexico (53th). Source: IMD World Competitiveness Yearbook, 2006

Canada outperforms the United States in educational system, educational assessment, language skills, and economic literacy. Source: IMD World Competitiveness Yearbook, 2006.

One of the world’s top performers in math, science and literacy - Based on the US department of education 2006 study, Canada systematically outperformed the US in math, science and literacy. Source: IMD World Competitiveness Yearbook, 2006

Two Canadian universities are in the top 25 business schools of the Financial Times MBA ranking 2006 - Canada’s York University and the University of Western Ontario are ranked among the best MBA schools in the world in 18th and 24th position respectively. Canada also ranked 3rd worldwide in terms of number of programs offered. Source: Financial Times, 2006

http://www.investincanada.gc.ca/en/873/Smart_Workforce.html


CANADA – LOW BUSINESS COSTS

107.4

106.9

98.1

95.6

94.5

100.0

97.8

85 90 95 100 105 110

Germany

Japan

U.S.

U.K.

Italy

France

Canada

Overall Business Costs

Source: http://www.investincanada.gc.ca/CMFiles/305,38,Lowest Overall Business Costs

Index U.S.A. = 100

Canada is the least costly country to conduct business among the G-7 nations.


CANADIAN CITIES - LOWER BUSINESS COSTS

112.6

108.5

107.8

104.4

103.8

103.3

103.2

102.9

102.8

102.7

101.2

100.8

99.8

96.9

96.5

96.5

96.4

94.3

85 90 95 100 105 110 115

New York City

San Jose

Boston

Seattle

Minneapolis

Los Angeles

San Diego

Houston

Philadelphia

Detroit

Dallas-Ft. Worth

Chicago

Washington DC

Vancouver

Tampa

Toronto

Atlanta

Montreal

Overall Cost Advantage (Disadvantage) by Large Cities

Business costs in Toronto and Montreal are lower than most

North American cities of comparable size.

Index U.S.A. = 100

http://www.competitivealternatives.com/highlights/cities.html


Canada ranks first among G7 countries for: Best overall quality of life In a recent quality-of-life ranking of 215 world cities by Mercer Human Resources Consulting, five Canadian cities ranked among the top 25. Canada has the best overall quality of life among the G-7.

A Land of Equal Opportunity Canada ranks first among the G-7 in providing equal opportunities for individuals.

Lowest Cost of LivingCanada has the lowest cost of living among the G-7.

Best in addressing environmental concernsAs measured by the Environmental Performance Index (EPI), Canada’s ranks 2nd in the G-7 and 8th in a 133-country study in terms of effectively reducing environmental stresses on human health and promoting ecosystem vitality and sound natural resource management.

Safest Place to liveCanada leads the G-7 in terms of the safest place to live and conduct business with the most fairly administered judicial system.

Best Human DevelopmentIn the latest United Nations Human Development Report, Canada ranked first among the G-7 countries and fifth among 177 countries

A GREAT PLACE TO LIVE

http://www.investincanada.gc.ca/CMFiles/think!0407_EngW.ppt#306,38,Lowest Business Costs Among Major Cities


MEDIA LANDSCAPE


MEDIA IN CANADA

Radio• 602 commercial radio stations in Canada

Daily Newspapers• 134 daily newspapers

Consumer Magazines• Over 800 consumer magazines in Canada & 900 business/trade journals

Television• 141 commercial television stations

Source: Canadian Media Directors’ Council - Media Digest 2007


$3,013

$1,784

$1,299

$4,109

$344

$665$519

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

TV DailyNewspapers

Radio ConsumerMagazines

Outdoor/Transit Internet Other

AD REVENUE BY MEDIA - CANADA

2005 Ad Revenue


Newspapers are second only to television for total advertising revenue.

(Million of Dollars)


AD REVENUE BY MEDIA - CANADA

2005 Advertising Revenue


TV26%

Daily Newspapers15%

Radio11%

Other35%

Outdoor/Transit3%

Consumer Magazines

6%

Internet4%

Newspapers are second only to television for total advertising revenue.


A LEADER IN PC AND INTERNET USAGE

778724

639 611577

534

447

20

120

220

320

420

520

620

720

820

U.S.

Canad

aU.K

.

Germ

any

Japan

Franc

eIta

ly

677 668 667

591562

496 475

20

120

220

320

420

520

620

720

Japan U.S

.

Canad

aU.K

.

Germ

any

Italy

Franc

e

http://www.investincanada.gc.ca/CMFiles/think!0407_EngW.ppt#323,53,Among Leaders in PCs and Internet Users

Personal Computers Per 1,000 Inhabitants Internet Users Per 1,000 Inhabitants

Canadians are wired. They are second only to the U.S. for personal computer ownership and third for internet usage per capita.


U.S. PUBLICATION CIRCULATION IN CANADA

330

67

29

10

13

7

16

16

USA Today M-Th

New York Times M-F

Wall Street Journal

Forbes

Newsweek

Fortune

The Economist

Globe and Mail M-F

Source: Audit Bureau of Circulations - Globe & Mail (AS - Sept 06), U.S. Magazines (PS Dec 06), , U.S. Newspapers (PS Mar 07), NY Times (Sept 06).

Are you Reaching Canadians with your U.S Media?

NO!Circulation (000’s)


The Globe and Mail delivers the most sought-after audience in Canada:

Source: 2006 NADbank Study - 50 National Markets

2006 NADbank Highlights

Daily: 878,400

Saturday: 1,032,200

6-day cume: 2,370,300

Reaching more Canadians with:

University Post-Graduate education Personal Income $75,000 or higher Senior Management/Professional Titles

than any other newspaper in Canada


382

225

0

100

200

300

400

500

Globe Post

National Readership

878

528

0

250

500

750

1000

Globe Post

Weekday – 50 Common Markets

Toronto CMA Markets Outside of Toronto

Weekday – Toronto

488

296

0

100

200

300

400

500

600

Globe Post

48 Markets outside Toronto

+66%

+70%+65%

YOUR COMPETITIVE ADVANTAGE - WEEKDAY

Weekday – Toronto CMA

Source: 2006 NADbank Study


QUALITY

Editorial

• Full range of views, consistent, comprehensive editorial • Most National Newspaper Awards• Public Policy Journalism Award• The World's most Respected Voices


Our strength is delivering the elite, upscale, market across Canada

Our readers are influential. They make the business buying decisions and they have a high personal disposable income. They are your best prospects.

You can’t reach Canada through pan-North American media.

The Globe and Mail is a leading media brand in Canada with a history of consistent credibility and respect.

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