press info 24.5. 2011‣ fc barcelona, real madrid and manchester united have 14-15 million fans on...
TRANSCRIPT
New fan behavior
• Social media has changed the way we follow football and other sports
‣ FC Barcelona, Real Madrid and Manchester United have 14-15 million fans on Facebook. Galatasaray, Arsenal, Liverpool and Chelsea have 5 million fans
‣ During the FIFA World Cup match Denmark VS Japan 3283 match related Twitter messages per second
• Football industry needs to understand the new fan behavior
• Current social media services are not optimized for sports, huge need for customized services for sports fans
“There can be no doubt about the religious significance of soccer event”Desmond Morris / the Soccer Tribe (1981)
Photo: Rodrigo Vieira - www.guideinrio.com
Virtual stadium
• Internet service for world’s sports fans
• Virtual stadium where supporters of rival teams banter during the matches while watching the match on TV using their Facebook profile photos as avatars
• Pilot version went live February 2010, international launch during the FIFA World Cup in June
• Developed in Helsinki, Finland
Google Analyticsin karttanäkymä Sofanaticsin vierailijoista 2/2010-1/2010.Mitä tummempi alue, sen enemmän kävijöitä.
FC Barcelona - Real Madrid, 3.5.2011
Totally global
• 60,000 registered users
• Visitors from 197 countries/territories (Google Analytics)
• 30 % of users from UK or US
• More than 10,000 messages in the most popular matches: message amounts multiply monthly
• Accelerating user growth
Hyper growth via new chat UI
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25,000
50,000
75,000
100,000
125,000
150,000
1/2011 2/2011 3/2011 4/2011 5/2011
Messages posted by Sofanatics.com users
Stadium Edition*
* New user interface for match time chat, released April 19th. More info: http://sofanatics.posterous.com/re-thinking-chat
Google Analyticsin karttanäkymä Sofanaticsin vierailijoista 2/2010-1/2010.Mitä tummempi alue, sen enemmän kävijöitä.
Sofanatics visitors by Google Analytics 2/2010-5/2011.Darker area means more visitors.
Fans love us
• Sofanatics is the best live chat site for sports that I have found to date.- Liz G, Ontario
• Since becoming a member of Sofanatics I have met Arsenal fans from all parts of the world. Its brilliant.- Fifi R, London
• For every person sat in a stadium, there are thousands watching from home and to have some interface to connect those people together is a great idea.- John W, Galgary
• Why nobody told me there's a site like Sofanatics.com?- @islaitin on Twitter
Sofanatics Ltd.
• Five full time employees
• Partners: FC Barcelona, Chelsea Football Club, Finnish Broadcasting Company (YLE)
• Team includes former Premier League midfielder Aki Riihilahti, ex-CEO of Finnish Broadcasting company Mikael Jungner and Jaiku founders Jyri Engeström and Petteri Koponen + others
• Funded by top class Finnish and UK angel investors and TEKES - the Finnish Funding Agency for Technology and Innovation
• Based in Helsinki Finland
• More info: http://sofanatics.com/info/about
Google Analyticsin karttanäkymä Sofanaticsin vierailijoista 2/2010-1/2010.Mitä tummempi alue, sen enemmän kävijöitä.
Kai Hannonen, Sami Kuusela andToni Laturi of Sofanatics in Barcelona
Sofanatics will become world's biggest sports related chat-service during 2011
Goal
Sami Kuusela+358 44 3234 323
deepsami
You’ll Never Watch Alone™