press kit for richard parker

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Lucian Crockett Entertainment Manager 233 McCauley St Unit A3 Chapel Hill, NC 27516 (336)5773703 [email protected] Dear Jim Romeo, I am writing you, and Ground Control Touring, representing the Charlottebased hardcore band Richard Parker. After several shows throughout North Carolina, and a split release with fellow Charlottebased band Mon Frere, I believe Richard Parker is ready to take its talents on the road. I propose to you a jointheadlining tour of both Richard Parker and Mon Frere to promote their split 12” inch release and gain regional notoriety for both bands. They have both established themselves in the “DIY” venues of North Carolina, selling out the Tremont Music Hall in Charlotte, CFBG in Greensboro and the Soapbox in Wilmington. These bands are ready to grow into bigger venues in the region and I believe Ground Control can help them accomplish just that. While the bands have academic obligations during the school year, they cleared their schedules for the summer months to tour the east coast and their first choice for a booking agent was Ground Control Touring. I appreciate your business model of building a relationship with a single agent, rather than switching agents within each region. With offices in Carrboro and Brooklyn, I know you have great connections with indie and DIY venues on the east coast, but I’m also aware of your relationships around the country and the world. As a hardcore band, Richard Parker might not fit snugly into Ground Control’s indie heavy repertoire, but I believe that there is a strong audience for hardcore bands at the venues you book. Richard Parker and Mon Frere both have a straightforward rock approach that can be appreciated by fans of alternative, grunge, punk or indie rock. In this package I’ve included a bio of the band, a one sheet, photos, links to its music and videos, equipment requirements, booking and contact info, a typical set list, press clippings and a review of the split release. I encourage you to review these materials. I think you will be very pleased with the talents of these young men from North Carolina and I hope to hear from you soon. Regards, C. Lucian Crockett IV

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This is a press kit I put together for the Charlotte-based band Richard Parker. It was the final project for one of my courses at UNC-Chapel Hill, but the band currently utilizes the kit to promote their band.

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Page 1: Press Kit For Richard Parker

Lucian  Crockett  Entertainment  Manager  233  McCauley  St  Unit  A3  Chapel  Hill,  NC  27516  (336)-­‐577-­‐3703  [email protected]    Dear  Jim  Romeo,    I  am  writing  you,  and  Ground  Control  Touring,  representing  the  Charlotte-­‐based  hardcore  band  Richard  Parker.  After  several  shows  throughout  North  Carolina,  and  a  split  release  with  fellow  Charlotte-­‐based  band  Mon  Frere,  I  believe  Richard  Parker  is  ready  to  take  its  talents  on  the  road.      I  propose  to  you  a  joint-­‐headlining  tour  of  both  Richard  Parker  and  Mon  Frere  to  promote  their  split  12”  inch  release  and  gain  regional  notoriety  for  both  bands.  They  have  both  established  themselves  in  the  “DIY”  venues  of  North  Carolina,  selling  out  the  Tremont  Music  Hall  in  Charlotte,  CFBG  in  Greensboro  and  the  Soapbox  in  Wilmington.  These  bands  are  ready  to  grow  into  bigger  venues  in  the  region  and  I  believe  Ground  Control  can  help  them  accomplish  just  that.    While  the  bands  have  academic  obligations  during  the  school  year,  they  cleared  their  schedules  for  the  summer  months  to  tour  the  east  coast  and  their  first  choice  for  a  booking  agent  was  Ground  Control  Touring.  I  appreciate  your  business  model  of  building  a  relationship  with  a  single  agent,  rather  than  switching  agents  within  each  region.  With  offices  in  Carrboro  and  Brooklyn,  I  know  you  have  great  connections  with  indie  and  DIY  venues  on  the  east  coast,  but  I’m  also  aware  of  your  relationships  around  the  country  and  the  world.    As  a  hardcore  band,  Richard  Parker  might  not  fit  snugly  into  Ground  Control’s  indie-­‐heavy  repertoire,  but  I  believe  that  there  is  a  strong  audience  for  hardcore  bands  at  the  venues  you  book.  Richard  Parker  and  Mon  Frere  both  have  a  straightforward  rock  approach  that  can  be  appreciated  by  fans  of  alternative,  grunge,  punk  or  indie  rock.    In  this  package  I’ve  included  a  bio  of  the  band,  a  one  sheet,  photos,  links  to  its  music  and  videos,  equipment  requirements,  booking  and  contact  info,  a  typical  set  list,  press  clippings  and  a  review  of  the  split  release.    I  encourage  you  to  review  these  materials.  I  think  you  will  be  very  pleased  with  the  talents  of  these  young  men  from  North  Carolina  and  I  hope  to  hear  from  you  soon.    Regards,    C.  Lucian  Crockett  IV  

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Richard  Parker  Split  12-­Inch  With  Mon  Frere  

 What  began  as  a  snowed-­‐in  

exchange  of  musical  ideas  between  two  friends  has  evolved  not  onlyinto  a  tribute  to  one  of  those  friends,  but  also  one  of  the  most  exciting  rock  bands  to  come  out  of  Charlotte,  NC,  in  decades.  Richard  Parker  includes  several  musicians  of  varied  backgrounds,  melding  aural  textures  into  a  sonic  amalgamation  that  can  be  loosely  defined  as  hardcore,  but  begs  for  further  clarity.  

 Bassist  Taylor  McKusick  and  

founding  guitarist  Tyler  “Sprad”  Spradling  created  Richard  Parker  in  the  winter  of  2010  in  Boone,  NC,  just  months  before  Sprad’s  untimely  death  on  his  21st  birthday,  May  11,  2011.  The  creative  mastermind’s  death  sparked  a  collaborative  album  between  Richard  Parker  and  fellow  Charlotte-­‐based  band  Mon  Frere.    

 The  split  12-­‐inch  not  only  puts  Sprad’s  musings  onto  vinyl,  but  it  also  

showcases  the  sprawling  talents  of  Richard  Parker’s  members.  There  are  quiet  moments  of  melodic  melancholia,  only  to  be  followed  by  the  furious  three-­‐guitar  attack  of  Xan  Law,  Matt  Brandon  and  Pat  Goley.  Tyler  Brown  pushes  the  limits  of  his  vocal  chords  on  every  track,  while  Mike  Rice  provides  synthesized  textures  and  Garret  Herzfeld  sends  a  wrath  of  drums  flying  every  which  way.    

 With  its  eclectic  mix  of  inspirations  and  an  irrefutable  sense  of  heaviness,  

Richard  Parker  doesn’t  defy  genres;  it  defines  them.        

                 

 

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Richard  Parker  Band  Bio    

If  you  were  to  rank  all  of  the  states  of  the  union  by  musical  precedence,  North  Carolina  would  certainly  make  its  way  into  the  top  five.  There’s  the  bluegrass  musings  of  Appalachia,  the  indie  rock  scene  of  the  Triangle,  the  heady  jam  bands  of  Asheville  and  it  seems  like  jazz  musicians  have  sprung  up  all  over  the  Tar  Heel  State.  But  one  scene  that  constantly  gets  overlooked  is  the  rock  scene  in  Charlotte.         The  scene  doesn’t  define  itself  by  a  single  sound,  but  more  so  by  the  chip  that  it  has  on  its  shoulder  for  its  lack  of  recognition.  These  bands  find  solidarity  less  through  shared  sonic  qualities  and  more  through  a  shared  struggle  to  thrive  in  a  scene  that  struggles  to  thrive.         Richard  Parker  possesses  this  notarized  chip  and  transforms  into  a  hit  to  the  chest  of  a  state  that  refuses  to  give  it  the  attention  it  deserves.  It’s  easy  to  attempt  to  mark  the  band  as  hardcore  or  post-­‐rock  or  noise  rock,  but  no  one  definition  seems  fit  the  bill.         The  one  thing  that  can’t  be  denied,  however,  is  that  the  band  is  heavy.       Richard  Parker  began  as  a  collaboration  between  two  friends,  bassist  Taylor  McKusick  and  founding  guitarist  Tyler  “Sprad”  Spradling,  on  a  snowy  stretch  of  days  in  Boone,  NC.  Proven  immobile  by  the  snowy  conundrum  outside,  and  with  several  days  of  classes  cancelled  at  Appalachian  State  University,  the  two  began  throwing  around  a  few  musical  schemas.         “We  really  hammered  out  the  basics  of  what  we  wanted  to  do  as  a  band  in  those  few  days,”  McKusick  recalled  of  those  reclusive  times  in  the  winter  of  2010.  “We  weren’t  inspired  by  anything  except  the  fact  that  we  had  nothing  else  to  do.”       Once  the  roads  cleared,  Sprad  returned  to  Charlotte  with  a  serious  fire  under  his  ass.  He  continued  the  creative  process  in  the  Queen  City  and  recruited  several  friends  from  the  “incestuous”  local  scene  to  fill  out  the  band.         “Everyone’s  been  in  bands  with  everyone  else  in  Charlotte,”  guitarist  Xan  Law  said.  “It’s  a  really  tight-­‐knit  community  and  there’s  a  lot  of  support  from  a  wide  range  of  people.”    

Law  added  a  second  guitar,  while  Matt  Brandon  added  a  third.  Singer-­‐songwriter  Tyler  Brown  took  over  on  lead  vocals,  Mike  Rice  provided  synths  and  Garrett  Herzfeld  occupied  the  drum  kit.  

 The  band  began  practicing  together  and  quickly  meshed,  mainly  because  

they  had  all  played  together  in  other  bands  in  the  past  (hence  the  incestuous  nature  of  the  scene).  Through  its  local  connections,  the  band  quickly  procured  a  gig  at  the  Tremont  Music  Hall,  one  of  the  local  “DIY”  venues.  

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Charlotte  has  a  thriving  musical  community  based  around  these  lowbrow  DIY  venues.  The  most  notable  of  which  is  The  Milestone,  the  oldest  continuously  operated  music  venue  on  the  east  coast.  Since  its  inception  in  1969,  Nirvana,  Bad  Brains,  R.E.M.,  and  several  other  staples  to  the  alternative  rock  scene  graced  its  stage.    

 This  storied  history  allows  an  assemblage  of  an  alternative  past  combining  

with  Charlotte’s  modern  youth  culture,  who  looks  at  the  Milestone  as,  well,  a  milestone.  Hidden  practitioners,  such  as  Scott  Wishart  at  Lunchbox  Records,  the  local  independent  record  store,  introduce  the  younger  generation  to  these  past  bands,  while  also  trying  to  guide  these  young  musicians  in  the  right  direction.    

“DIY  venues  are  just  local,  independently-­‐owned  venues  that  are  usually  pretty  grungy,  but  they’re  always  run  by  people  who  are  invested  in  and  really  care  about  the  scene,”  said  drummer  Garrett  Herzfeld.  “Most  of  these  people  have  been  in  bands  before  and  they  want  to  see  new  local  bands  succeed,  so  they  won’t  charge  big  covers  for  local  bands  and  they’ll  have  all-­‐ages  shows  to  draw  a  bigger  crowd.”  

 Richard  Parker  (the  name  is  a  macabre  reference  to  shipwrecked  cannibals)  

began  rehearsing  for  their  first  big  gig,  but  just  days  before  their  premiere  show  at  the  Tremont,  six  of  its  members  got  the  news  every  band  dreads.    

 On  May  11,  2011,  their  friend  and  the  creative  force  behind  the  band,  Tyler  

“Sprad”  Spradling,  died  of  an  accidental  overdose  while  celebrating  his  21st  birthday.         “I  remember  calling  Garrett  to  see  when  we  were  practicing  that  day,  and  he  was  just  like,  ‘Dude,  Sprad’s  gone,’”  recalled  Mike  Rice.  “It’s  like  one  day  they’re  there  and  the  next  day  they’re  not.  It’s  a  surreal  experience.”    

The  band  was  distraught,  but  they  knew  they  had  to  carry  on  and  play  the  May  15  show  at  the  Tremont.  They  recruited  Sprad’s  friend  and  former  bandmate,  Pat  Goley  to  fill  in  for  the  fallen  badmate.       “Pat  and  Sprad  were  best  friends  in  high  school  so  we  taught  him  everything  in  just  a  few  days,”  said  Garrett  Herzfeld.  “It  was  a  really  special  show  and  we  had  Sprad’s  guitar  on  stage  as  a  tribute.”       There  had  already  been  talks  of  releasing  a  split  12-­‐inch  with  Mon  Frere,  but  after  Sprad’s  death,  the  two  bands  got  to  work  on  a  tribute  album.  The  recording  process  started  over  the  summer  of  2011  at  MP  Production  NC  with  producer  Marshall  Weiczorek  and  spilled  over  into  the  fall.  The  band  split  a  headlining  bill  with  Mon  Frere  for  an  album  release  show  on  December  30,  2011,  at  the  Tremont  Music  Hall,  selling  out  the  venue.      

Sprad  appears  on  two  of  the  tracks,  “(Shark  Attack!)”  and  “You,  The  Morning  and  Me,”  both  of  which  were  recorded  a  few  months  before  his  death.  Sprad  wrote  

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the  music  for  the  track,  “The  Troubles,”  on  the  day  he  died  and  Tyler  Brown  wrote  lyrics  in  honor  of  Sprad’s  death  to  make  the  song  whole.  

 To  the  members  of  Richard  Parker,  the  split  12-­‐inch  release  with  Mon  Frere  

is  much  more  than  a  collection  of  songs  by  two  bands.  It’s  a  tribute  to  a  friend.  An  homage  to  an  amazing  musician.  A  posthumous  realization  of  one  man’s  ideas.  A  perseverance  to  complete  what  was  started  even  though  giving  up  would  be  so  much  easier.         The  resulting  disc  is,  at  the  very  least,  a  hardcore  album,  but  Taylor  McKusick  referred  to  it  as  “post  rock  grunge  noise.”         “It’s  really  a  hardcore  album  made  by  people  who  don’t  listen  to  hardcore,”  said  Xan  Law.  “None  of  us  are  super  into  the  genre,  but  this  is  the  result  of  our  collaborative  efforts,  and  I’d  say  it’s  a  pretty  unique  and  original  take  on  this  style  of  music.”    

“It’s  music  that  we’d  listen  to  if  it  was  made  by  another  band,”  added  Matt  Brandon.       The  album  procures  an  attitude  of  rock  and  roll  that  has  been  lost  in  today’s  vast  music  scene  of  subgenres,  experimentation  and  fusion  of  styles.  While  Richard  Parker’s  songs  may  draw  influence  from  several  different  genres,  it  sticks  to  its  guns  as  a  straight  up  heavy  rock  and  roll  album.       With  members  in  Chapel  Hill,  Charlotte  and  Boone,  it  can  be  tough  to  keep  the  momentum  going,  but  despite  the  separation,  Richard  Parker  is  thriving  in  its  own  right.    They  have  several  festival  dates  booked  for  this  summer  and  an  upcoming  show  at  the  Milestone,  which  is  a  dream  come  true  for  all  the  members  of  the  band.       “I’ve  been  going  to  shows  at  the  Milestone  since  middle  school,  but  I  never  thought  I’d  actually  be  able  to  play  on  the  same  stage  that  Nirvana  once  played  on,”  Law  said.  “It’s  not  only  awesome  to  be  able  to  play  up  there,  but  it’s  also  awesome  to  be  able  to  do  it  in  honor  of  Sprad.  I  think  he’d  be  proud  of  us.”                        

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 Photos  Courtesy  of  Richard  Parker  &  Tim  Nhu  

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Equipment  List    16  Input  Soundboard  With  500  Watt  Speaker  System    Monitors  

• 2  Front  Stage  Monitors  • 1  Monitor  For  Drummer  • More  Monitors  If  Available  

 Microphones,  Etc.    3  Shure  SM57  Mics  For  Guitar  Cabinets  1  D/I  Box  For  Synthesizer  To  Soundboard  1  Shure  Beta  52A  Kick  Drum  Mic  For  Bass  Cabinet  6-­Mic  Bundle  For  Drum  Kit  With  Stands  3  Shure  SM58  Vocal  Mics  3  Mic  Stands  For  Vocal  Mics  4  Booms  For  Micing  Cabinets      Power    10  Power  Outlets  

• 3  Guitar  Amps  • 1  Bass  Amp  • 1  Synth  • 5  For  Pedals  

 No  Lighting                                      

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Contact  Info    Website:  http://richardparkernc.bandcamp.com/    Facebook:  https://www.facebook.com/pages/Richard-­Parker/170814869627254    MySpace:  http://www.myspace.com/richardparkernc      Email:  [email protected]    Members:  

• Tyler  Brown-­Vocals  • Taylor  McKusick-­Bass  • Garrett  Herzfeld-­Drums  • Pat  Goley-­Guitar  • Matt  Brandon-­Guitar  • Xan  Law-­Guitar  • Mike  Rice-­Synth  • Tyler  “Sprad”  Spradling-­The  Band’s  Founding  Guitar  Player  (R.I.P.)  

 Fanzine  Article:  http://issuu.com/johnribes/docs/contentwithdyingissue1    Promo  Video:  http://www.youtube.com/watch?v=T6KE3t0nIJU                                              

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Demos  &  Media    Bandcamp  With  Song  Streams:    

• http://richardparkernc.bandcamp.com/    Videos:    Promo  Video:  

• http://www.youtube.com/watch?v=T6KE3t0nIJU    Live  Footage:  

• http://www.youtube.com/watch?feature=player_embedded&v=yIS11EMta4o  

• http://www.youtube.com/watch?v=_fp2haGUusc&feature=related  • http://www.youtube.com/watch?v=PgZ_NYCpY54  

 My  Interview  With  Xan  Law  About  His  Guitar  Style:  

• http://www.youtube.com/watch?v=qyIu_PihY8A&list=UUGlBcrESfqAcBlvn23naygQ&index=5&feature=plcp  

                                                   

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Song  List  &  Gig  Sheet    Songs:  

• The  Troubles  • Yo  Hymn  Bay  • (Shark  Attack!)  • Heavy  Squanto  • You,  The  Morning  And  Me  

 Venues  Played:  

• The  Milestone  • Tremont  Music  Club  • CFBG  • Soapbox  

                                                               

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Press  Clippings:    Content  With  Dying  Carolina  Fanzine  Article:    

   

                               

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Creative  Loafing  Charlotte  Live  Music  Review:    

                                 

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Album  Review       It’s  the  album  that  no  band  ever  wants  to  release,  but  it’s  also  one  of  the  most  intimate,  rewarding  albums  a  band  can  release.  An  album  honoring  a  past  member’s  death  brings  out  emotions  and  a  sense  of  purpose  that  no  other  set  of  circumstances  can  produce.      

Richard  Parker  provides  a  stark,  heavy  selection  of  melodic  noise  to  honor  its  late  guitarist  Tyler  “Sprad”  Spradling.    

 “We  live  to  die  to  live  again  /  Well  I  just  want  my  friend  again”  screams  lead  

singer  Tyler  Brown  over  a  turbulent  backdrop  of  heavy  toms,  driving  bass  and  a  battalion  of  guitars  on  the  album’s  first  song,  “The  Troubles.”  

 The  sense  of  tension  and  aggression  consumes  each  song  on  the  band’s  first  

release  since  forming  in  early  2011,  suggesting  a  loss  of  control  that  can  only  be  satiated  through  outright  rage.  The  songs  meander  through  lapses  of  all-­‐out  chaos,  followed  by  melodic  melancholia  that  descends  back  into  the  disorder  caused  by  the  band’s  three-­‐guitar  army.  

 It’s  impossible  to  deny  the  power  behind  each  of  these  songs,  especially  

heard  through  the  angst  in  lead  singer  Tyler  Brown’s  vocals.  His  nerve-­‐racking  wail  sings  the  words  of  a  desperate  soul  reaching  out  for  help,  yet  finding  nothing  but  solace.  

 The  highlight  of  the  album  comes  on  the  six-­‐minute-­‐long  track  “Heavy  

Squanto,”  which  has  one  of  the  heaviest  breakdowns  to  ever  come  out  of  the  Tar  Heel  state.  A  flurry  of  tremolo  picking  leads  into  the  doom-­‐ridden  power  chords  that  only  a  trio  of  guitars  can  accommodate.    

 “Mother  /  Are  you  sleeping?  /  Don’t  you  sleep  on  me  /  Lover  /  Are  you  

sleeping?”  Brown  moans  as  the  song  transitions  into  a  psychedelic  warble  of  enveloped  synths  and  reverb-­‐drenched  guitars.  

 While  it’s  easy  to  pigeonhole  Richard  Parker  as  a  hardcore  band,  there’s  

definitely  more  going  on  in  this  album  than  first  meets  the  ear.  There  are  touches  of  noise,  alternative,  indie  and  psychedelic  rock  all  rolled  into  one  section  of  a  song.  This  band  has  honored  its  friend  and  former  band  mate  in  the  best  way  possible:  by  making  an  honest,  heartfelt  album  that  expresses  the  emotions  that  can  only  be  evoked  through  musical  creation.