PRESS RELEASE

SS16 COLLECTION

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TALES OF 1,001 NIGHTS

Enter the fascinating and wonderful world of Arabic tales and make yourself comfortable on the soft cushions while listening to Shahrazad’s tales about 1,001 nights... Lazy Francis brings you a modern European take on the fairytale motives in their new SS16 collection. Get blown away by magical combinations of elegant silks and soft real leather, delicious colours and unique silhouettes. Complete the look with hand-made shoes and accessories.

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COLOURS

Bright and juicy summer colours Combinations of elegant off white and leafy green Brave fuchsia and calm greens

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FABRICS & DETAILS

Pure raw silk that doesn’t get creased and keeps it’s shape no matter what Real natural grain leather made in Italy combined with raw silk for girls and boys Unique design silks embroidered in France Exquisite lace 3D cotton shirring Hand-made silk flower decorations Multi coloured real pearls stitched on by hand Only natural viscose linings 4

Mixture of classic details and sophisticated elements with glamorous street style Creative lengths and shapes of the dresses Originally shaped hand-stitched lace underskirts Unique style and unusual colour combinations

STYLES & SILOUHETTES

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Matching hats and hair accessories crafted and decorated by hand Hand-made real leather shoes designed by Lazy Francis and made in colaborations with INCH2

SHOES & ACCESSORIES

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New to SS16 Lazy Francis accounted the addition of the couture line of dresses Limited line of extraordinary couture outfits worthy of the walk down the red carpet Chic combinations of light silk and lace, flowing lines and statement details

COUTURE

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Families have special bonds and ever-changing relationship dynamics. Lazy Francis endeavors to strengthen the family relationships by creating those precious moments of unity through shared sense of style and fashion. Matching styles for brothers and sisters along join the Mini Me family of Lazy Francis outfits that brought together mothers and daughters. And now dad can join in the family style too by adding a matching bow tie to their outfit. Sophisticated mum Glamorous princess daughter Super cool trendy son Elegant dad ready for an edgy twist That is Lazy Francis family!

FAMILY STYLE

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Dedicated to everyone who values the real beauty and quality of fabrics, appreciates the uniqueness and work put into the hand-made elements and accessories Created for mums who want their children to look trendy and original, and their whole family matching their style on the special occasions to share with the world their special family bond Inspired by children who are real personalities from the moment they are born and their incredible stylish mums, who value the importance of “standing out from the crowd” from the early childhood Helping kids to understand the value of their clothing and design, making them fall in love with not just a “wow silky dress” but also teaching them to choose the best and most suitable for them among the wide offering available on the market

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Lazy Francis is a luxury British kids fashion brand established in 2013 that prides itself on personal attention to every detail and total quality control. Styles are offered across a range for sizes from 92 to XS and S for 1 year olds to teens for boys and girls. Matching Mummy dresses are available in sizes S (36) and M (38). For press enquiries and high rez images, please email press@lazyfrancis.com For Trade enquiries, please contact your Account Manager or email partners@lazyfrancis.com Style by Olga Kruze Photography by Vika Anisko

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