press release furniture china 2014
DESCRIPTION
The Spanish furnishing offer at Furniture China 2014 will encompass top-quality haute décor, stylish outdoor furniture, amazing decorative objects and the most attractive proposals for the modern home. Get a preview! More info: www.muebledeespana.com/shanghaiTRANSCRIPT
FURNITURE FROM SPAIN Furniture China 2014 - Press Release
www.muebledeespana.com
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Contents
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1. MUEBLE DE ESPAÑA at Furniture China 2014 2. Spain’s brands on display: location map & exhibitors’ list 3. Spain’s furniture collections across the fairground 4. The Spanish furniture trade in figures
www.muebledeespana.com/shanghai 4
MUEBLE DE ESPAÑA at Furniture China 2014
Over the years, Spain’s furnishing brands have been strengthening their presence in
China and the Far East by participating at premier interior and design events, such as the
Furniture China in Shanghai, and by developing new commercial networks and opening
their own showrooms in renowned furniture malls of main cities, like the Home Value,
the Yuexing Furniture Group, the AUSEN IDC and the JSWB Center in Shanghai.
Now in its 4th participation, MUEBLE DE ESPAÑA returns to China, bringing to Shanghai a
hand-picked selection of Spanish companies that will be showcasing in Hall W1 their
amazing offer of furnishing products in different style and ranges. Collections on display
will encompass from charming classic contemporary bedroom, living and dining room
furniture and attractive home-décor items to fresh proposals for the modern home and
the most stylish and exciting solutions for the outdoors.
The Spanish companies will be looking forward to welcoming you and showing you their
most appealing products specifically created for the most outstanding in&outdoor
spaces.
This September, make your choice of style, choose the uniqueness of Furniture from
Spain!
www.muebledeespana.com/shanghai 5
Spanish exhibitors & map
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Company Hall Stand
CURVADOS ARTISTICOS, S.A W1 K10
FRANCO FURNITURE W1 K11
MARCELO IBÁÑEZ W1 K11
SKYLINE DESIGN W1 H09
VALENTI W1 K20
VIRTUS 1945 – BRONZE HAND MADE IN SPAIN W1 K12
VYM SOFAS, S.L. W1 K11
www.muebledeespana.com/shanghai 7
Spain brands across the fairground
__________________
High-end home décor Modern furniture
Outdoor furniture furniture Handmade decorative items & clocks
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CURVADOS ARTÍSTICOS, S.A. www.curvasa.com
In its VENICE collection, made of MDF
panels and solid birch wood, black and
white lacquers and precious silver patinas
combine with stainless steel finishes to
create amazing home atmospheres.
The ARLON collection, the new addition
to the VENICE catalogue, features
precious artisanal handles made of crystal
and platinum. They are handmade by
Josep Sanjuan, a skillful artist which has
also signed the stained glass windows of
the Sagrada Familia in Barcelona.
Hall W1 Stand K10
Valencia-based CURVASA, a Spain’s key player in the classic contemporary furnishing sector,
has recently extended its offer with the addition of new items to its successful VENICE
catalogue and the launch of NYAK, a new line of dining, living and bedroom furniture in
classic contemporary style.
VENICE collection
ARLON bar cabinet
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CURVADOS ARTÍSTICOS, S.A. www.curvasa.com
Hall W1 Stand K10
Made of clean, elegant lines and featuring a smart combination of high-gloss finishes and
stainless details, the new NYAK line, on display for the first time in Shanghai, includes 4
stunning collections of high-end home furniture: NAMUR, YALTA, ARGOS and KARIAS.
All the new offer is made of solid birch wood structure, with sides, fronts and tops in high-
quality MDF. It will surely impress for its precious high-gloss lacquers, which include two
new refined colours (champagne and cava glasse) and the gleaming chromed accents.
ARGOS sideboard
YALTA dining room
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FRANCO FURNITURE www.francofurniture.es
Hall W1 Stand K11
Founded in 1976 as a family run business, now in its second generation, FRANCO
FURNITURE has specialized in the manufacturing of distinctive furnishing for dining, living
and bedrooms. Committed to design and innovation, the home furnishing collections of
FRANCO FURNITURE offers all distinct lines and geometric shapes and has been designed
with the classic contemporary in mind in order to appeal to a younger clientele.
The SERIK II collection
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FRANCO FURNITURE www.francofurniture.es
Hall W1 Stand K11
Sleek and sophisticated, SERIK II, on display in Shanghai, features a solid design with
beautifully crafted structures that not only perfectly highlight the individual units but also
provide ambiences with a stunning visual impact. The combination of high-gloss lacquers
in white, black, grey, brown with bolder colours such as red, purple or metallic makes an
intriguing trendy statement while adding further interest to sophisticated ambiences.
The firm uses only top-quality lacquers and
MDF FIBRALAC , which is a board particularly
suitable for lacquer finishes with brush or
metallic effects. Furniture collections are
equipped with the best fittings on the market
such as upholstered drawers with fabrics,
hidden self-closing rail systems, door cabinets
and wardrobes with the best European hinges,
lacquer finished rear panels, handles in
chrome or antique steel… Colour ranges
influde more than 36 options in matte and
gloss finish.
The SERIK II bedroom and dining room
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MARCELO IBÁÑEZ www.marceloibanez.com
Hall W1 Stand K11
Founded in the 70s, the Yecla-based MARCELO IBAÑEZ
has become a key reference within the Spanish market
as a manufacturer of tables and chairs, specializing in
dining room and kitchen furniture for home and
contract use. The firm has always strived to catch up
with trends and constantly introduce new products.
This year is, in Shanghai, the firm will launch a new line
of chairs, tables and sideboards made of solid beech
wood or a choice of walnut and oak veneers. Inspired to
Nordic design with other vintage elements, the new
items are aimed to accommodate modern family who
are interested both in aesthetics and comfort.
JOYA table, MISTER sideboard and
SANDRA chairs
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MARCELO IBÁÑEZ www.marceloibanez.com
Hall W1 Stand K11
Natural colours are used in combination with pastels in order to keep ambiences relaxed,
while the lively touch is given by the wide choice of fabrics that include floral, graphic and
plain patterns in different colours.
Any order, with as little as one chair, can be customized down to the latest details.
Customers can choose among a range of 60 varnish stain colors and a number of lacquer
color finishes and fabrics or they can provide their own color and wood specifications in
order to match the interior schemes.
OVAL table, YONI sideboard and MAYA chairs
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SKYLINE DESIGN www.skylinedesign.es
Hall W1 Stand H09
Inspired by the indigenous houses from Venezuela’s Amazon jungle, LOUNGE is a light,
flexible outdoor architecture that features attractive curved lines and smart constructive
solutions. Made of synthetic yet natural-looking materials, this stunning daybed is the
ideal refuge to enjoy the outdoors while being protected from sun and wind.
The LOUNGE collection by Belén Bruguete
Created in 2004, SKYLINE DESIGN, a brand of JOENFA Group, is specialized in designing
and manufacturing stylish contemporary outdoor furniture. Made of an aluminium
structure and a combination of natural and synthetic materials with natural-looking
finishes, the new lines on display in Shanghai, the LOUNGE and the TWIST, offer a choice
of smart, comfortable seating and sun-deck loungers.
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SKYLINE DESIGN www.skylinedesign.es
Hall W1 Stand H09
The concept at the heart of the Twist project is that
of giving movement and space to such a cold and
inanimate material as aluminium. Nature has been
the main source of inspiration, especially creeping
plants with their climbing, curved stems. To
achieve this result, aluminium tubes have been
handmade curved paying a lot of attention to
details.
As for upholstery, SKYLINE DESIGN’s ranges offer
the best 100% eco-friendly, all weather-proof and
maintenance free fabrics (Batyline, Sunbrella, Serge
Ferrari…).
The TWIST collection by Adrian Nagel
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VALENTI www.valenti.es
Hall W1 Stand K20
.
Since it was founded in 1798 as a silversmith
workshop in Barcelona, VALENTI has evolved
turning into a manufacturer of high-end
furniture of different styles, all aimed to catch
up with current trends: the Classics, the
Modernism and the Art Deco, and more recently
the contemporary that responds to the
requirements and needs of their sophisticated
international clientele.
The policy of quality products is still at the core
of their brand philosophy with furniture made of
the best noble woods, such as the Spanish and
American walnut, oak, rosewood, cherry,
Macassar ebony, tropical zebrano and
eucalyptus. Collections come in a wide variety of
amazing finishes, such as the gold and silver
aged, the copper, the metal or the high-gloss
lacquers in different ranges of colours.
MASCARON collection
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VALENTI www.valenti.es
Hall W1 Stand K20
.
On display for the first time in China in Shanghai, MASCARON represents the new stage of
the brand. The collection, which includes amazing sideboards, stunning bookcases and
occasional pieces, features spectacular high-gloss lacquered finishes on selected woods and
stainless steel ornaments. A perfect choice for exclusive ambiences.
CARLO bookcase
The AMELIA-FIERRO
collection
Among new launches in the contemporary style there is also the FIERRO dining room in
palissander and eucalyptus with refined high-gloss finishes; the CARLO bookcase, made of
palissander and eucalyptus wood with sliding multimedia TV screen; the attractive round-
shaped GAUDI bookcase with carved wood doors; and the stylish CAPRI and KIEV sofas.
KIEV sofa and armchair
CAPRI sofa
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VIRTUS www.virtus1945.com
Hall W1 Stand K12
.
Handmade in Spain by VIRTUS
Since it was created in 1945, VIRTUS has
consolidated its worldwide presence in
the sector of handmade decorative
bronze producing items in a wide range
of styles, from the classic Louis XV and
Louis XVI to more modern and futuristic
lines. The array of unique décor pieces
encompasses clocks, candle stands,
mirrors, figures, center pieces, photo
frames, tables and chairs and much
more.
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VIRTUS www.virtus1945.com
Hall W1 Stand K12
.
The ATMOSPHERES catalogue launches new models of tables, chairs, consoles, wall mirrors
and other accessories, following the latest trends in decoration but with an elegant classic
feel.
Inspired by the grand classics, the natural bronze clocks of the new ANTIQUE PATINA
collection feature unique designs enriched by charming decorative motifs and original shapes.
Every model comes with matching candlesticks that complete the look setting an immediate
elegant mood in every interior.
Personalize your interiors with the elegant, refined handmade
bronze furniture and decorative items of VIRTUS...
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VYM SOFAS www.vymsofas.com
Hall W1 Stand K11
The WAHACA Restaurant, U.K.
The firm offers two lines of upholstered
products, the WINTER EXCLUSIVITY and
NATURAL EVOLUTION that include a full
range of eye-catching sofas in different
configurations and materials to offer
maximum comfort and customization:
fixed sofas and modular units with
corner modules and storage options,
innovative sliding systems and a wide
array of upholsteries, from high-quality
leathers to the trendiest fabrics. The
offer is completed by a range of leather
armchairs with relax mechanisms, sofa
beds and beds with storage options and
eye-catching buttoned headboards in
leather, synthetic leather and fabrics.
The LOEWE sofas
VYM SOFAS is a firm specialized in the design and manufacturing of
modern high-quality sofas, armchairs, upholstered beds and
headboards.
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VYM SOFAS www.vymsofas.com
Hall W1 Stand K11
KRISS and LOEWE are new addition to the Winter Exclusivity catalogue.
LOEWE is a collection of modular elements that can be combined to create the most
attractive and functional lounge space. With padded seats and backrest, LOEWE offers
different options, such as the version with headrest and bolster pillows and the new
trendy upholsteries in bold colours and vintage patterns that appeal to a younger target.
It features a backrest movement +25cm.
Utterly stylish with its chromed baseboard, KRISS is an elegant option for impressive
contemporary lounges. Its ergonomic lines and architectural volumes offers great
modularity creating a perfect visual balance.
The KRISS sofas
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Spain’s furniture around the world
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facts & figures
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A positive balance
What a great journey for Spanish furniture companies this year! After a successful
participation in Imm Cologne, Maison & Objet Paris, the Stockholm Furniture Fair, Interior
Mebel Kiev, Hábitat Valencia, I Saloni Milano, HDExpo Las Vegas, ICFF New York and the
Index Dubai, they set foot again in Asia, exhibiting at Furniture China 2014 in Shanghai.
But the travel around the world of our brands doesn’t stop here, as we have much in store
to grow the presence of MUEBLE DE ESPAÑA in emerging economies…
A lot of B2B and trade missions are scheduled on our agenda (Ghana, the Ivory Coast,
India, South Africa, Russia…), as well as the participation in other major international
events: EspritMeuble Paris, Maison Objet and I Saloni Moscow. Main target: conquering
new markets and bringing the excellence of MUEBLE DE ESPAÑA all over the world. Figures
are encouraging, as you can see…
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A positive balance
Country 2013/2012
% increase
France +14.7%
Portugal +11.9%
Germany +6.9%
United Kingdom +32.7%
Russia +37.6%
The Netherlands +103.6%
USA +30.0%
Italy -17.0%
Morocco +2.0%
Saudi Arabia +22.1%
SOURCE: Estacom / ANIEME
Spain’s main markets
for furnishing
products
Final figures for 2013 indicate that Spain’s exports of furniture have increased by
+15.4% over the previous year’s figures, amounting to 1,603 million euros at the end of
the year.
Rich in styles and ranges and with a unique emotional approach, Furniture from Spain
has consolidated its presence in EU countries: France, Portugal, Germany and the
United Kingdom, which rank 1st to 4th among Spain’s major markets.
Exports have increased significantly in most of the top ten importers. In 2013, sales to
the United Kingdom has increased by +32.7%, while exports to Russia are up by
+37.6% and to The Netherlands by an impressive +103.6%.
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A positive balance
Three Far East countries – India, China and Japan – appear among the top 50 destination
markets for Spanish furnishing products, with India ranking 30th and purchases from Spain
amounting to 7.3 million euros (+56.7%). China has slightly reduced its imports of furniture from
Spain; nevertheless, with purchases amounting to 6.5 million euros, it comes soon after India at
the 33rd place. Export to Japan have increased by 3.5%, amounting now to 5.9 million euros. As
for other countries, good results have also been registered in Thailand, Indonesia, Hong Kong
and the Filipinas.
In the MENA region, exports to Saudi Arabia and the United Arab Emirates, wich ranks 10th and
15th, have increased by +22.1% and +12.6% respectively, but good results have been also
registered in Morocco (+2%), Turkey (+69.7%), Qatar (+69%) and Algeria (+33.3%).
Spanish exports to Eastern European countries are improving, with Russia leading the ranking
of Spain’s main Eastern clients for furnishing products.
Regarding exports to America, the U.S.A. earns the 7th position in the ranking, with imports of
Spanish furniture growing by +30% to 52.5 million euros, while the Mexican market ranks now
11th, registering a +14% increase and totalling 33.5 million euros.
As for Africa, apart from Morocco included in the top ten, countries as Equatorial Guinea and
Algeria have done well during the last year showing a growth of +27.3% and +44.3%
respectively.
MUEBLE DE ESPAÑA
is a brand of ANIEME
Spanish National Association
of Furniture Manufacturers
and Exporters
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