press release info bear grylls - a-and-l.coma-and-l.com/bg2011info.pdf · outdoor –americas...
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CONTENT CONFIDENTIALOUTDOOR – AMERICAS 3
→Adventure TV Hero
→Everest Conqueror
→British Special Forces
→Survival Instructor
→Best Selling Author
→Head Scout
→Worldwide Phenomenon
…and now a Gerber partner!
Man vs. Wild’s Bear Grylls
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 4
Exclusive partnership to co-develop the best survival products in the world
Knives, Multi-Tools, Survival Kits, Survival Tools… and much more
Every item includes pocket-sized “Principles of Survival” guide from Bear
Packaging and retail displays feature bold Man vs. Wild action photos
All products co-branded Gerber and Bear Grylls
Bear Grylls Survival Series by Gerber
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 6
BEAR GRYLLS; ULTIMATE FIXED BLADE
KEY FEATURES, ATTRIBUTES,
BENEFITS
Full Tang Blade
Hammer / Pommel
TacHide Handle
Over Molded to Nylon Core
Partially Serrated Blade
Utility Saw
Lanyard Cord
Emergency Whistle
Fire Striker on Blade and Firesteel Rod
(in sheath) – Ferrocerium material
Sharpening Stone (in sheath)
Hard Nylon and Cloth Sheath with
Multiple Carry Options
Weather Proof Survival Guide
Partially Serrated Edge
Textured TacHide™ Overmold
Fixed Blade Knife
7Cr17MoV SS Blade,
Glass Bead Finish
Holes for Lashing
knife to Stick
KEY SPECIFICATIONS
Blade Length – 4.75 inches
Overall Length – 10.00 inches
Weight – 11.2 ounces (knife only)
14.7 ounces (knife & sheath)
Hard Nylon Substrate
Sheath Includes:
•Hard Nylon Sheath & Nylon
Webbing
•Fire Starter Rod
•Sharpening Stone
•Emergency Instructions
•Slot for Survival Guide
Stainless Steel
Hammer
Tang Attaches to Hammer
Knife includes Lanyard Cord with Whistle attached
Fire Starter
Striker
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 7
BEAR GRYLLS; FOLDING SHEATH KNIFE
KEY FEATURES, ATTRIBUTES,
BENEFITS
TacHide Handle Over Molded to
Nylon Core
Partially Serrated Blade
Weather Proof Survival Guide
Nylon Sheath
Weather Proof Survival Guide
Partially Serrated Edge
Textured TacHide™ Overmold
Folding Sheath Knife
KEY SPECIFICATIONS
Blade Length – 3.62 inches
Open Length – 8.50 inches
Closed Length – 4.9 inches
Weight – 4.3 ounces (knife only)
5.3 ounces (knife & sheath)
Hard Nylon Substrate
Nylon Sheath Includes:
• Slot for Survival Guide
• Survival Guide
Lanyard Hole
Dual Thumbstuds
Lock Back Mechanism
7Cr17MoV SS Blade,
Glass Bead Finish
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 8
BEAR GRYLLS; SCOUT
KEY FEATURES, ATTRIBUTES,
BENEFITS
TacHide Handle Over Molded to
Nylon Core
Lock Back Mechanism
Partially Serrated Blade
Low Rise Pocket Clip
Weather Proof Survival Guide
Partially Serrated EdgeTextured TacHide™ Overmold
Clip Folding Knife
KEY SPECIFICATIONS
Blade Length – 3.25 inches
Open Length – 7.25 inches
Closed Length – 4.00 inches
Weight – 2.4 ounces
Hard Nylon Substrate
Lanyard Hole
Dual Thumbstuds
Low Rise Pocket Clip
Lock Back Mechanism7Cr17MoV SS Blade,
Glass Bead Finish
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 9
BEAR GRYLLS; COMPACT SCOUT
KEY FEATURES, ATTRIBUTES,
BENEFITS
Textured Nylon Handle
Lock Back Mechanism
Partially Serrated Blade
Weather Proof Survival Guide
Partially Serrated Edge Textured Hard Nylon Handle
Pocket Folding Knife
KEY SPECIFICATIONS
Blade Length – 2.50inches
Open Length – 5.75 inches
Closed Length – 3.25 inches
Weight – 1.4 ounces
Lanyard Hole
Nail Nick
Lock Back Mechanism
No Pocket Clip
7Cr17MoV SS Blade,
Glass Bead Finish
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 10
TOOLSBEAR GRYLLS ULTIMATE MULTI-TOOL
KEY FEATURES, ATTRIBUTES,
BENEFITS
Spring Loaded Pliers
Includes ‘Priorities of Survival’ Guide
Rubber Textured Handles
All Components Lock
12 components + a Lanyard
Weighs: 8.8 ounces
*Sheath Included
12 Functions
Fine Edge Blade
Large Flat Head Driver
Full Serrated Blade
Cross Driver
Bottle Opener
Can Opener
Small Flat Head Driver
Saw
Scissors
Needlenose Pliers
Regular Pliers
Pinch Cut Wire Cutters
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 11
TOOLSBEAR GRYLLS COMPACT MULTI-TOOL
KEY FEATURES, ATTRIBUTES,
BENEFITS
Spring Loaded Pliers
Includes ‘Priorities of Survival’ Guide
Textured Handles
Full Fine Edge & Serrated Blades
10 Components + a Keyring
Weighs: 3 ounces
10 Functions
Small Screwdriver
Large Screwdriver
Bottle Opener
Full Serrated Blade
Fine Edge Blade
Cross Driver
Tweezers
Needlenose Pliers
Regular Pliers
Wire Cutters
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 12
BEAR GRYLLS – PARANG
KEY FEATURES, ATTRIBUTES,
BENEFITS
• Angled blade – ideal for clearing brush
or limbs
• Robust blade for enhanced durability
• High carbon steel – enhances
strength, corrosion resistance and
ease to sharpen
• Full tang – boosts durability
• Ergonomic textured rubber grip –
maximizes comfort and reduces
slippage
• Lanyard cord – acts as guard
enhancing grip security
• Nylon sheath – Lightweight, military-
grade, mildew resistant
*Includes land to air rescue
instructions
• Priorities of Survival guide
Machete PARANG
Blade 23% Angled Blade
Textured
Rubber Grip
Full Tang
Nylon Sheath
Land to Air Rescue
Instructions
14”
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 13
BEAR GRYLLS – FIRE STARTEREasy-to-use fire starter with water proof
compartment for tinder storage.
KEY FEATURES, ATTRIBUTES,
BENEFITS
• Compact fire starter with ferrocerium rod and metal striker
• Lanyard to keep product secure and together
• Emergency whistle – Integrated into lanyard cord
• Water-proof storage compartment for tinder
• Land to air rescue instructions• Priorities of Survival guide
FIRE STARTER
Includes Lanyard
to Hold Product
Together
Water-Proof
Cartridge
Ferrocerium Fire
Rod
Fire Striker
CLOSED OPEN
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 14
BEAR GRYLLS – BASIC KIT
KEY FEATURES, ATTRIBUTES,
BENEFITS
• Lightweight, ripstop nylon bag with
waterproof zipper
• 10 Components
• Land to air rescue instructions
• Priorities of Survival guide
BASIC KIT
Components:
1.Waterproof Bag
2.Mini-Paraframe Knife
3.Fire Starter
4.Waterproof Matches
5.Fishing Kit
6.Snare Wire
7.Emergency Cord
8.Emergency Whistle
9.Tinder (Cotton Ball)
10.Water Purification Tablets
CONTENT CONFIDENTIALOUTDOOR – AMERICAS 15
BEAR GRYLLS – ULTIMATE KIT
KEY FEATURES, ATTRIBUTES,
BENEFITS
• Lightweight, ripstop nylon bag with
waterproof zipper
• Lanyard with emergency whistle
• 16 Components
• Land to air rescue instructions
• Priorities of Survival guide
ULTIMATE KIT
Components:
1. Waterproof Bag
2. Miniature Multi-Tool
3. Miniature Light
4. Hand Saw
5. Signaling Mirror
6. Emergency Survival Blanket
7. Fire Starter
8. Waterproof Matches
9. Fishing Kit
10.Snare Wire
11.Emergency Cord
12.Tinder (Cotton Ball)
13.Water Purification Tablets
14.Safety Pins
15.Sewing Kit
16.Waxed Thread