2015 Empire Farm Days: August 11-13 Rodman Lott and Son Farms, Seneca Falls, NY Show Manager Melanie Wickham

877-697-7837, mwickham@empirefarmdays.com PRESS RELEASE: June 2015 JCB Dancing Digger to Perform at 2015 Empire Farm Days Seneca Falls, NY. The 2015 Empire Farm Days will feature daily performances by one of the world famous JCB Dancing Diggers, a team of expert operators showcasing the capabilities of JCB heavy equipment through choreographed ‘dance’ performances set to contemporary music. During the performances, the JCB heavy machinery comes to life, moving with split-second precision and using its hydraulics to lift the digger off the ground in a ‘handstand.’ Empire Farm Days attendees will see an 8-ton, high-speed JCB backhoe loader perform daily, at the top of the hour from 10am through 3pm on Tuesday, August 11 and Wednesday, August 12, and top of the hour from 10am through 2pm on Thursday, August 13, at Rodman Lott and Son Farms in Seneca Falls. ‘This JCB Dancing Digger will provide entertainment while demonstrating the incredible power and versatility of the equipment,’ said Ryan Curtis, Field Sales Manager at Liftech JCB, East Syracuse, NY, which is sponsoring the performances. “Empire Farm Days visitors can see first-hand the many capabilities of JCB heavy machinery, from lifting and pulling to digging and rolling, in a unique and fun way that is sure to be a crowd-pleaser.’ JCB founder Joseph Cyril Bamford developed the idea of the Dancing Diggers more than 40 years ago as a new and creative technique for demonstrating the power of his equipment, but he could not have predicted the phenomenon it is today. The Dancing Diggers have garnered significant attention over the years, and have performed for heads of state and the Queen of England. Empire Farm Days is the largest outdoor agricultural trade show in the Northeast. Held on 300 acres at the Rodman Lott & Son Farms, the event offers demonstrations of working farm equipment; Dairy Profit, Equine and Soil Health Seminars, information and exhibits on all aspects of farming and rural life, field crop trial plots, activities for all ages, and all the latest technology to keep farmers of all interests current and competitive. Parking is $10 per vehicle. Daily schedules and show details are online at www.empirefarmdays.com. CONTACTS: . Rich Curtis, Liftech Sales Strategy and Marketing Manager, 315.413.4814 . Jennifer Stiansen, JCB, 912.447.2133, jennifer.stiansen@jcb.com . Empire Farm Days Manager Melanie Wickham, 877.697.7837, mwickham@empirefarmdays.com

. EFD Publicist Kara Lynn Dunn, 315.465.7578, karalynn@gisco.net PHOTO: Dancing Digger at Empire Farm Days: Visitors to the largest outdoor agricultural trade show in the Northeastern U.S. will see an 8-ton, high-speed JCB backhoe loader perform daily to music at 10am, 12pm and 2pm all three days of the August 11-13, 2015 event at Rodman Lott and Son Farms in Seneca Falls, NY. Photo: JCB

MORE INFO About Liftech JCB: Since 1988, Liftech Equipment Companies has provided the Northeastern US with superior quality JCB agricultural and construction equipment and service. The company has locations across the state of New York, in Vermont, and in Connecticut, which serves Western Massachusetts, offering the full line of products including construction and agriculture equipment. ABOUT JCB: JCB is a privately-owned, global company that manufactures over 300 different machines from 22 plants on four continents including the United Kingdom, India, Brazil and the United States. Equipment lines offered include: backhoe loaders, Loadall telescopic handlers, tracked and wheeled excavators, wheel loaders, articulated dump trucks, rough terrain forklifts, compact excavators, skid steer loaders, compaction equipment and the unique Fastrac tractor. Learn more at www.jcbna.com.