press release parcelpush - the network for box insert marketing growing rapidly
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ParcelPush Pty Ltd, the insert marketing agency for Australia is growing its nation-wide network of online retailers rapidly now offering advertisers and media planners over 2 million flyer distribution opportunities within e-commerce parcels monthly.TRANSCRIPT
ParcelPush.com.au – Network for Box Insert Marketing is Growing
Rapidly
May 9th, 2013: ParcelPush Pty Ltd, the insert marketing agency for Australia is growing its
nation-wide network of online retailers rapidly now offering advertisers and media planners
over 2 million flyer distribution opportunities within e-commerce parcels monthly.
“We are proud to represent and manage flyer insert opportunities for four of Australia’s
biggest online fashion and department stores shipping thousands of e-commerce parcels
every day plus also a number of smaller-sized online retail businesses and eBay
powersellers. The eBay shops represent an interesting marketing channel for us as they are
highly targeted and often these specialised niche players love to give their customers a
special treat as well,” explains Co-Founder Bjorn Behrendt.
ParcelPush offers advertisers effective and optimised campaigns by not only measuring the
conversion rates of voucher codes or dedicated landing pages, but also by tailoring and split
testing various marketing messages towards online shoppers in different product segments
and towards baby boomers in particular. Online retailers receive a payment from ParcelPush
for each inserted voucher or sample.
“Our goal is to get really attractive and often even co-branded offers for the customers of our
retail partners, because it is a very special moment, when online shoppers open their
delivery. We increase the perceived value of the box by inserting a unique offer or a sample
resulting in happy customers for retailers and high conversion rates for advertisers,” says
Bjorn Behrendt.
About ParcelPush
ParcelPush is the insert marketing specialist around e-commerce parcels who brings online
retailers and advertisers together allowing them to choose from attractive opportunities
within a password-protected online network. ParcelPush Pty Ltd is based in Sydney, NSW
and was founded in 2012 by Craig Morris, an experienced general manager and e-
commerce entrepreneur Bjorn Behrendt, who also is a co-founder of StyleTread.com.au.
For further information please contact
Website: www.parcelpush.com.au
Tel: 1300 436 806
Twitter: https://twitter.com/parcelpush
Emails: Craig Morris
Bjorn Behrendt