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Spencers Retail launches its first

Hyper store in Pune- Spread over 29000 sq. ft in Pulse Mall- Nagar Road Highway - Store offers a wide range and assortment of quality products across

fresh food, staples, packaged and processed foods, personal care,fashion and home categories

- Launches Smart Rewards, customer loyalty programme- Unique opportunity to shop for Rs 999/- and win 1 gm gold coin and

assured gifts of Rs 100 every hour from 18 th to 20 th March

Pune, Maharashtra, March 18 th , 2011:

Spencers Retail Limited, Indias premier food first multi-format retailer, hasmarked its footprint in Maharashtra with the launch of its first Hyper storespread of 29000 sq. ft in Pulse Mall, Pune. The store was inaugurated byDr. Jayashree Firodia, eminent pediatrician of the city. The occasion wasalso earmarked by the presence of Mr. Vineet Kapila, President and Mr.Sanjay Gupta Vice President, Marketing, Spencers Retail Limited.

The brand new Hyper store offers a wide range and assortment of merchandiseinfood and grocery, fresh fruits and vegetables, electrical and kitchen appliances,stationery, luggage, garments, fashion accessories and footwear for men,women and kids, home and personal care products all under the same roof. A

wide array of delicatessen, organic and diet food, international food products anda broad choice in regional preferences are also available at the store making fineliving affordable for the customers in Pune.

The shopping experience with Spencers Hyper will only get better as customerswill enjoy the smell of fresh bake at the Patisserie which is a Live Bakery counter offering freshly-baked cakes, breads and cookies to suit the daily needsof a modern consumer .The Spencers Gourmet section brings the best of international foods to the discerning shopper. Customers will experienceconvenience shopping at the Wine and Beer counter which offers wines fromacross the world with more than 50 labels to choose from.

Speaking at the launch, Mr. Sanjay Gupta, Vice President MarketingSpencers Retail Limited, said, We are happy and proud to mark our presencein Maharashtra with yet another Hyper store. This is in line with Spencersmission of offering finest quality products across categories at trusted and affordable prices all this and more in a very exciting and international ambiencewith high focus on customer convenience.

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The occasion also witnessed the launch of Spencers loyalty program for itsshoppers called the Spencers Smart Rewards program wherein shoppers canearn points with every purchase and redeem the same at the stores uponminimum criteria being fulfilled. This card will not only yield reward points but alsoprovide them with exclusive promotions and benefits for card holders from time totime.

Speaking at the launch Mr. Vineet Kapila, President, Spencers Retail saidWe already have 12 daily stores in the city and with the first Hyper, we now haveclose to 60,000 sq. ft of trading area in Pune alone. We further plan to expandour presence in Pune by adding 3 to 4 more hyper stores in the next 9 to 18months. We will also be expanding our presence across Maharashtra withstores in cities like Nagpur, Solapur, Nasik by the next financial year he added.

The store has a very carefully selected assortment to cater to the regional needsof the customers of Pune. With an eye on quality and market right pricing,

Spencers is well positioned to be the choice of the customer seeking quality,value and delightful shopping experience. Every Wednesday& Thursday, thestore will run a special promotion called Hara Bhara where-in on offer will befruits & vegetables at lowest prices of the week.

The store dcor, designed by international retail brand and store designconsultants gives an international ambience comprising modern day storefixtures, curved signages to provide zone identification and give visual relief, topof the line in-store navigational aids and state of art in-store communicationelements ensuring the best overall shopping experience. Carefully selected woodveneers, vitrified tiles, specialized retail illumination, along with a combination of

warm tones and white lighting, visual merchandising, feature displays andinnovative merchandize presentation complement the warm and friendly, upscalelook and feel of the stores. In fact, Spencers is the first organization to bring ininternational in-store design to suit the preferences of todays aspirationalshoppers.

Technical details of the Pune Hyper

Total area: 29,000 sq. ft Ample space for car park

No of SKUs: 22000 Specialty attractionso Patisserie Live Bakeryo Wine and Liquor o Organic and Exotic food productso Dairy and Frozeno Spencers Gourmet sectiono Gifts and Novelties

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o Hi-Tech section for cameras and laptopso Tobacconist

Categories available:o Food and grocery including FMCG processed foodso Fresh fruits, vegetables & exotic rangeo Concessionarieso Personal Care, cosmetics and fragranceso Home and office essentialso Private Label brands across categorieso Garments and fashion accessories for men, women and childreno Footwear for men, women and childreno Services Free home delivery

About Spencers Retail Limited

Spencers Retail Limited, part of the Rs 16,000 crores RPG group, is a multi-format food-first retailer providing the widest range and assortment of products toits key consumer segment of female, SEC AB in the age group of 25 34. Theorganization runs about 200 stores, including about 30 large format stores across35 cities in India, focusing on verticals like food and grocery, fruits andvegetables, electrical and electronics, home and office essentials, garments andfashion accessories, toys, food and personal care, music, books and mobility

solutions, the latter three forming part of the specialty retail division.Spencers is one of the earliest entrants into the retail space and literallyintroduced the Indian consumer to the concept of organized retailing. In fact, thefirst ever hyper store in India was launched by Spencers at Hyderabad in theyear 2000. It employs over 6000 professionals who are specially trained to meetconsumer needs and the business objectives of the organization.

Spencers was awarded the Turnaround Retailer of the year 2006 at the IndiaRetailers Forum, 2007 in Mumbai, Most Evolved Retailer of the year 2007 at theIndia Retail Forum, 2008, Most Admired Food & Grocery Retailer of the year,

Express format, 2008 at the Food Forum of India, 2009. And recently, Spencerswas awarded the first runners-up in the Visual Merchandizing Category at In-store Asia, 2009, in Bangalore.

Media Contact:

Malini Chakraborty