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Press releases are fast becoming an integral part of an organization’s public relation strategy.

They are crisp, compelling content that announces news about products, services, events or

anything that’s happening in an organization that’s worth reporting. It is important to

present your press releases in an impressive format get more visibility and exposure for your

news among your targeted audience. Press release writing tips from professional writers

can help you hit the nail on the head every time.

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A Good Headline gives you a Head Start

• A strong attention-grabbing headline will help you pull in the readers seeking good stories and information. Your headline must not only be encouraging but also accurate. You must write a headline that compels editors to go to the lead paragraph and then take it from thereon.

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Make your Lead Paragraph Compelling

• Once you have crossed the first hurdle, the next step is to make sure your lead paragraph is engaging as well. Top reporters are always busy with a hundred types of stories to scan and report. If your first few lines do not evoke interest, your press release won’t be picked up for distribution. The larger message of your release must be put out quickly in the first few lines. The content that follows should have supporting information

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Make sure you Include Hard Facts and Numbers

• Your press release must be packed with hard facts and numbers that substantiate your announcement. You need proof to back your claims. Quantifying an argument will make it easy for reporters to choose your release over others.

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Ensure Flawless Content

• Mistakes, even minor ones, can create a bad impression about your organization in the reporter and editor’s minds. Press release writing tips suggest that you must proofread your release and let others read it too, before sending the release out for publication.

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Quotes can give your PR more Authenticity

• Including a good quote from responsible, senior personnel of the company or from someone closely involved with the product or event. It can give your press release a human element and make it more impactful besides being a reliable source of information.

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Include your Contact Details

• Not including contact information is a common lapse that can defeat the very purpose of a press release. Without contact details, reporters will not be able to follow up your story or event. That’s why contact details are absolutely critical for a press release.

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Don’t let your PR be a Long, Winding One

• As with any good writing, short and crisp is the way to do a good press release. While one page is the norm, two pages are acceptable but that’s the absolute limit. Condense your document into crisp, short points that can evoke interest of the readers. Always remember this important press release writing tip.

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Providing Access to more Information through Links

• Your press release has limited scope for sharing information about other areas of your business. That should not be a hindrance because you can provide relevant links to your organization’s website where prospective clients can learn more about your accomplishments and plans. It is a great way of guiding interested parties quickly to the information they are looking for rather than making them search for it.

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