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FRESH NEW LOOK FOR SRAM APEX Spring is here, beautiful weather and nice roads in front of you: get on your bike and ride! ROAD NEWS 04 11 PRESS RELEASE willyoumaketheleap.com FOR ADDITIONAL SRAM AND PRODUCT INFORMATION PLEASE CONTACT :: GÉRALDINE BERGERON :: SRAM EUROPEAN ROAD & TRI PR (C) +49 172 660 73 38 :: (F) +49 972 129 23 15 6424 :: (E) [email protected] :: Following the popular introduction of SRAM’s black Apex in 2010, the leaders in choice continue the trend with all new White Apex. The brilliant alpine white color option is the perfect selection for any rider that’s ready to reach the snowy top of his favorite mountain ride. The brakes, the upper part of the rear derailleur, front derailleur and the shifters shift paddle take on a sophisti- cated alpine white finish while the chain and the cassette remain the same. Elegant white graphics appear on the crank arms as a signature for this sparkling and trendy groupset. Features and benefits stay the same as the original SRAM APEX with the innovative WiFLi technology and its 11-32 cassette. Wherever the road takes you, climbing becomes easier and descending faster. Commercial availability – Spring 2011. Wider > a wider range of gears for every climb and any descent Faster > two chainrings shift much faster and easier than three Lighter > as much as 10% less than the most popular road triple WiFli Gear Ratio:

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Pressrelease SRAM Apex White

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Page 1: Pressrelease SRAM Apex White

fresh new look for sram apexSpring is here, beautiful weather and nice roads in front of you: get on your bike and ride!

ROADNEWS 04 11PRESS RELEASE

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FOR ADDitiONAl SRAM AND pRODuct iNFORMAtiON plEASE cONtAct :: GéRAlDiNE BERGERON ::SRAM EuRoPEAn RoAd & TRi PR (c) +49 172 660 73 38 :: (f) +49 972 129 23 15 6424 :: (E) [email protected] ::

Following the popular introduction of SRAM’s black Apex

in 2010, the leaders in choice continue the trend with all

new White Apex. The brilliant alpine white color option is

the perfect selection for any rider that’s ready to reach the

snowy top of his favorite mountain ride.

The brakes, the upper part of the rear derailleur, front

derailleur and the shifters shift paddle take on a sophisti-

cated alpine white finish while the chain and the cassette

remain the same. Elegant white graphics appear on the

crank arms as a signature for this sparkling and trendy

groupset.

Features and benefits stay the same as the original SRAM

APEX with the innovative wifli technology and its 11-32

cassette. Wherever the road takes you, climbing becomes

easier and descending faster.

Commercial availability – spring 2011.

wider > a wider range of gears for every climb and any descent

faster > two chainrings shift much faster and easier than three

lighter > as much as 10% less than the most popular road triple

Wifli gear Ratio:

Page 2: Pressrelease SRAM Apex White

Shifter Rear Derailleur Crankset Bottom

BracketFrontDerailleur Brakeset Cassette Chain

Technology DoubleTap® /ZeroLossTM on

the front / Reach adjust

Exact Actuation™ /

WiFLi technology

PowerGlide™Chainrings

GXPPF

BB30PF30

WiFLi technology /ZeroLoss™ Trim

Skeletonized Dual Pivot

PowerGlide™ /WiFLi technology

PowerLock®

Speeds 10 10 2 NA 2 NA 10 10

Weight 344g Short Cage - 200gMid Cage - 210g

890g (w/ GXP BB)785g (w/ BB30)

115g (GXP) 89g Braze-On 308g 299g (11-32)250g (11-23)

277g(PC 1051 / 114 Links)

Material //Finish

Forged Brake Lever /

Cast Shift Lever // Alpine White

Gloss

Alloy outer cage / Steel inner cage //Alpine White Gloss

Aluminum //Jet Black Gloss

with Alpine White Graphics

CNC Alloy Cups (GXP)//

Jet Black Gloss

Aluminum / Steel //

Alpine White Gloss

Cold Forged /Stainless Steel //

Alpine White Gloss

Forged Alloy Spider / Heat-Treated

Steel // Chrome Plated

Heat-Treated Steel // Black

Compatibility SRAM Red, SRAM Force, SRAM Rival ,

and SRAM Apex Front and Rear

Derailleurs

Short - Max Tooth 28T

Mid - Max Tooth 32T

GXP / BB30 53/39, 50/34,

46/38

SRAM Red, SRAM Force, SRAM Rival, and SRAM

Apex Crank-sets

55/42, 54/42, 53/39, 52/3852/36, 50/36, 50/34, 46/38

Max Tooth 16T

DoubleTap® Controls 11-32, 11-28,11-26, 11-23, 12-25, 12-26, 12-27, 12-28

11-32

SRAM Red, SRAM Force, SRAM Rival, SRAM Apex and industry

standard 10 spd systems

SRAM_WhiteAPEX_A5_Card.indd 1 4/5/11 11:47 AM

Page 3: Pressrelease SRAM Apex White

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SRAM_WhiteAPEX_A5_Card.indd 2 4/5/11 11:47 AM


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