prestige jewelers sales meeting sales presentation
TRANSCRIPT
Prestige Jewelers Sales Meeting Sales Presentation
The 4 C’s determine Diamond Grade and value Cut- reflection, not shapeAngles and # of facets
determine light reflectiionWell cut: light from top,
reflects one side to the other, exits top.
Poor cut: light from top, leaks from bottom
Clarity- flawsInternal air bubblesSurface cracks Flawless to included 3.
Color- refers to colorColorless= most
valuableGraded alphabetically
from D to ZFancy diamonds do not
follow this rulecarat- unit of weightGreater weight, more
expensive
Determining a Diamond’s QualityMicroscope/ loopMicroscope shows inclusions in diamomdDiamond testerLight to very realnessQualiaty not gaurenteedCirtification- certifies qualityShould come from reputable sourceCould cost up to $200
Buyer Beware of “Treated” DiamondsFill with glass to enhance clarityTreated with heat for colorUsed to turn to fancy colorColor may change over timePainted for color to offset yellow colorWears off quicklyEasily detectable
Caring for DiamondsAfter diamond is purchased, care for it so it
does not get scratched or damagedDiamonds are brittle and can crackDiamonds should be stored separately from
all other jewelryWhen a diamond needs to be cleaned, use a
polishing cloth or bring to your jeweler.