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  • 2013 Rule The Room, All Rights Reserved

    1

    RuleTheRoom.com

    How To Get The Wow Factor For Your Presentation

    Jason Teteak

    Presto

    E-Book Guide

  • 2013 Rule The Room, All Rights Reserved

    2

    Presto E-Book Guide

    How To Get The Wow Factor For Your Presentation

    By Jason Teteak

    2013, All Rights Reserved

    This book is copyright 2013 with all rights reserved. It is illegal to

    copy, distribute, or create derivative works from this book in whole or in part or to contribute to the copying, distribution, or creating of

    derivative works of this book.

    2013, All Rights Reserved. You understand that the information contained on this page and in this book is an opinion. You are

    responsible for your own behavior, and none of this book is to be

    considered legal advice.

  • 2013 Rule The Room, All Rights Reserved

    3

    A Few Words

    About This Book

    I spent several years of my

    life learning the things that I

    teach in this book, and I have

    personally tested and

    implemented all of the

    techniques in my own

    presentations hundreds of

    times.

    This book is designed to give the feel of a live presentation, because I strongly believe in modeling.

    Its not enough to just tell you what to do, so no matter what I teach, I always model EVERYTHING

    that I suggest you do. This entire book is the written

    likeness of a presentation that I have given countless

    times.

    To get the most out of this book, be sure to

    mark the areas that provide the techniques that you

    need to improve the most during your presentations.

    You can practice them and then implement them as

    you learn them and master them.

    Many presenters read this book and assume

    they already do all of these techniques because they

    say theyve seen it all before.

    Make sure you dont fall victim to that way of thinking.

  • 2013 Rule The Room, All Rights Reserved

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    You can only master them by DOING them

    yourself. Continue to read and practice these

    methods until you feel comfortable enough to

    perform them flawlessly. Once you think you have

    them mastered, make a video recording of yourself

    delivering your presentation. You may be surprised

    how much you can learn by watching yourself and

    then applying what youve learned.

    One more thing be sure to go to the very end of this ebook, where I present a special offer for you

    to take your presentation and communication skills

    to the highest level. Youll have customers beating down your door to work with you based on the

    strategies I share with you in our flagship program. I

    encourage you to check it out now!

    Lets get started!

    Jason Teteak

    CEO, Rule the Room

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    Table of Contents

    PART 1: HOW TO THINK ABOUT EFFECTIVE

    PRESENTING ........................................ 7

    Chapter 1: What Makes A Great Presentation ............................................................ 7

    Chapter 2: Presentation Essentials .......... 10

    Part 2: How To Deliver An Amazing

    Presentation ................................... 12

    Chapter 1: The Nuts And Bolts Of A Presentation ......................................... 12

    Chapter 2: Preparation And Opening Well .. 14

    Preparation .................................................14

    Opening Well ...............................................16

    Chapter 3: Using Language .................... 18

    Dont Sadden and Dont Offend ......................19

    Chapter 4: Involve Your Audience And Make

    It Fun .................................................. 21

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    Humor ........................................................21

    Story Telling ................................................22

    Answering Questions ....................................23

    Chapter 5: Building Variety Into Your Presentation ......................................... 26

    Visual Aids ..................................................26

    Demos ........................................................28

    Chapter 6: Body Language And Tone During Your Presentation .................................. 29

    Body Language ............................................30

    Tone...........................................................31

    Chapter 7: How To Close Well ................ 33

    Answering Questions During Closing ...............33

  • 2013 Rule The Room, All Rights Reserved

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    PART 1: HOW TO

    THINK ABOUT

    EFFECTIVE

    PRESENTING

    Chapter 1: What Makes A Great Presentation

    Im going to teach you how to give a

    presentation that will always have your audience

    saying thank you as they leave. To start with, Id like to ask you a question. What do you want to

    learn as a result of reading this? Take out a piece of

    paper and write down all of the things you want to

    learn from this Presto E-book Guide. Before you start, heres the catch. Picture yourself in the following scenario: Imagine youve just given a presentation masterpiece, and you overhear a group

    of people talking who just heard it. One of them

    says to the others That was absolutely amazing! That presentation just blew me away! Why was it

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    so amazing? Take a couple of minutes to write down

    everything you can think of about why they would

    feel it was so amazing. Go.

    Now ask a few people you know. Ask them to

    come up with some additional things they can think

    of that make a presentation good, and make sure

    everyone agrees on them. If youre like most people, you may be asking yourself why I am having

    you do this. Im modeling something for you. I promise you. There is a reason for it. Ok, go ahead.

    So, what do you think? What makes a great

    presentation? Whenever I teach this as a live

    presentation, I always ask that question. In a

    moment, I will give you the answers I received from

    the audience at one of my recent presentations, and

    I will make reference to that presentation throughout

    this book, but first I need to let you in on the secret

    to getting a good response from your audience.

    When you ask a focus question like this, you should

    break the room up into smaller discussion groups of

    2 to 4 people, and assign one person in each group

    to be what I call the re-layer. The re-layer is the person who will tell the rest of the room the answers

    from the group. You should assign the other

    members of the group to be one or more of the

    following:

    1. Writer documents the important points of the discussion for the re-layer

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    2. Timekeeper keeps the discussion from exceeding the allotted time

    3. Facilitator keeps all group members involved in the discussion

    Now lets get back to your answers about what

    makes a great presentation. These answers are

    powerful because everything that you (and the

    people I asked in my presentation) came up with is

    what your peers think makes a great presentation.

    Get ready, because Im going to break them down, and show you how to make them all happen.

    What I will do as you read this, is to teach you

    how to do the very things you came up with, and I

    will do it in what would last about 54 minutes as a

    live presentation.

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    Chapter 2: Presentation

    Essentials

    I have been asking my audiences what makes a

    great presentation repeatedly for years, and I have

    found that the answers are always the same. The

    following is a list of some of the things my audience

    came up with, but the beauty here is that your

    audience will want the same things:

    1. Uses multiple methods to deliver content so it

    meets every learning style

    2. Meets the audiences needs and shows them that you care (I call this rapport)

    3. Keeps them engaged

    4. Gets them to understand

    5. Makes sure people follow along

    6. Proves that youre trustworthy (I call this credibility)

    7. Tells the audience why they need to know about

    the content

    To simplify things, this list can be reduced to just

    five items that will cover every aspect of what my

    audience came up with. Whether it is to convey

    information, train adults, or teach students in a

    classroom, you will need to do the following 5 things

    to give the ultimate presentation:

    1. Show credibility

    2. Build rapport

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    3. Engage the listeners

    4. Present (or teach) to all learning styles

    5. Effectively answer questions.

    In a nutshell, thats it. So lets look again at my presentation, and I will teach you how to do all of

    these things!

    Many presenters ask a focus question like mine

    and then they find themselves staring at a silent

    room, but when I asked my audience what makes a

    great presentation, the answers came quickly and

    easily. Why do you suppose that happened? As I

    said earlier, I had broken the room down into groups

    and assigned a re-layer to each group. That is the

    key to an interactive presentation, because the

    number one fear of adults in large groups is looking

    foolish in front of their peers. What have I done by

    assigning a re-layer? I have removed all of the

    individual responsibility for whatever they say! The

    re-layers are thinking, Theyre not my thoughts, this is just what the group came up with and thats exactly what the audience wants. They want to feel

    safe to speak in front of their peers.

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    Part 2: How To

    Deliver An

    Amazing

    Presentation

    Chapter 1: The Nuts And Bolts Of

    A Presentation

    Now its time to get into the agenda of your presentation. There are three things you need to

    do:

    1. Tell your audience WHAT you will present

    2. Tell them HOW you will do it

    3. Tell them WHY they NEED it

    You will get only five to fifteen minutes to do this

    before people will want to leave. Most people will

    leave within that time period if they havent been

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    told exactly WHY they need to know what you are

    telling them. I call this hooking the audience. The secret to hooking them is to meet my two

    fundamental principles of adult learning:

    1. They need to know WHY they should learn

    your information

    2. They need to know that it is of immediate

    value to them

    So, in order to practice what I preach, let me tell

    you the what Im using in this presentation. Here it is: Im going to tell you everything you need to know before, during, and after a presentation to

    make sure the audience walks away from it saying

    Wow, that was an amazing presentation! Thank you!

    And here is the how. I will model it for you. Whenever I give a presentation I model everything I

    suggest you do, including the visual aids, what to

    say, how to say it, and the body language to use.

    How about the why? The why is the easiest to answer. You got this book because you wanted to

    learn how to give the ultimate presentation to any

    audience.

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    Chapter 2: Preparation And

    Opening Well

    Preparation

    The only reason why someone would want to

    leave your presentation before you are finished is

    because you didnt deliver what you said you would within the first five to fifteen minutes. Thats called the main hook. Its the one you use to convince your audience that they want to stay for the rest of

    your presentation. You can also use secondary hooks

    in order to capture them all the rest of the way. I

    will give you the specifics on how to create your

    hook right after we talk a little bit about preparation.

    To get prepared for your presentation you will

    definitely need to have notes. Your notes can be on

    PowerPoint slides or on notecards you can keep at

    your hip. Everything you will talk about should be

    on them. This information could be memorized, but

    I recommend just having notes and keeping them

    big so you can read them easily. It doesnt matter what method you use for your notes as long as

    during your presentation you keep your hands at

    your sides, which is the most confident and

    seemingly comfortable stance you can have as a

    presenter.

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    After your notes are ready, you need to practice.

    My suggestion is to practice your presentation three

    times in real time with what I call Ninety-Ten. Ninety-Ten is the term I use to describe one of the best rules of presenting. It says that 90% of your

    brains focus during a presentation should be on the audience, and only 10% focused on the content.

    That means you know your content lights out. You

    know it so well you only need 10% of your

    concentration focused on it. How do you get there?

    You present it three times in real time to your dog (I find them to be easily captivated).

    You may be saying to yourself, This presentation would only last about an hour. I have

    to give an eight hour presentation and I dont have twenty-four hours to get ready. In that case I suggest you practice the introduction and the first

    hour. Get that first hour down because thats when your build initial credibility and rapport. That first

    hour is crucial. Thats when your audience makes their first impression of you, and they will judge you

    based on that. It is much easier to recover from a

    mistake you make late in your presentation or a

    mistake made on day two than it is in that first hour.

    So Ill say it again. You need to practice three times in real time. Thats how you know youre prepared. Im not talking about just reading your notes in real time. Im saying you need to actually get up in the front of a room, position yourself in the

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    sweet spot (the front and center position in the

    room), and talk to your dog for an hour.

    Opening Well

    When you open, you need to start with your

    hook. To create the hook you want to use, you must

    first determine what types of tasks your audience

    members perform on a daily basis. You can then use

    those tasks to tell them why its important and helpful for them to know your content. Tell them

    why its cool and why youre glad to be there. Remember, adults learn best when they know why.

    You may have heard of the classic rules of

    presenting:

    1. Tell them what youre going to tell them. 2. Tell them.

    3. Tell them what you told them

    These are what I like to call elusive obvious or elegantly simples. These things are elusive because they are so obvious to us that we dont stop to analyze them. But if you think about it, you can

    use them in any presentation. Telling them what

    youre going to tell them is the hook. Then, you tell them, so you teach them for a while, and when

    youre all done, you tell them what you told them. This builds your credibility.

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    My audiences usually describe credibility as

    being trustworthy and knowing what youre talking about. But, if you want to show credibility, its not that you know what youre talking about, its that they THINK you do. You can get them to think

    youre an expert while youre following those classic rules, by pointing out to your audience that they are

    remembering. When you do this you can actually

    tell them, Hey, youre understanding this.

    Lets review for a moment. There are three things you have to do when you display your agenda

    for the first time to hook your audience. Tell them

    WHAT you will present, tell them HOW you will do it,

    and tell them WHY they need to know. You can do

    this in a few sentences in about one minute. Do you

    remember my hook? Here it is again. Im going to tell you everything you need to know before, during,

    and after a presentation to make sure the audience

    walks away from the presentation saying, Wow, that was an amazing presentation! Thank you! Thats it. Done. You dont need some elaborate twenty-minute hook. One minute is fine.

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    Chapter 3: Using Language

    I need to take a moment to define something.

    From now on when I talk about terminology it will be

    referred to as a convention. I tell you this because

    there are three types of objectives that you will need

    to give to people when you present. This is always

    true. They are:

    1. Conventions (tell what)

    2. Concepts (tell why)

    3. Algorithms (tell how)

    Conventions are definitions, and you will need to

    teach some definitions. You may be tempted to just

    allude to some definitions rather than teach them

    because you assume that your audiences already

    knows these. Be careful with that because I can

    assure you that not everyone will know them. When

    you do a presentation, I suggest you always define

    the terms you will use. You should know there are

    three kinds of terms you need to define because you

    cant assume your audience defines them the way you do. They are:

    1. Industry terms (terms related to the industry

    you work in that your audience may not be

    familiar with)

    2. Technical terms (terms your audience may

    not be familiar with because they havent kept up with current technologies)

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    3. Company terms (terms that have been

    redefined by, or are only familiar to the

    employees of your company)

    Here is a quick credibility tip. If you have people

    in the audience who know the definition of one of

    your terms, you know who they are, and you know

    what role they have, you can call them out. You can

    say, Hey, Mrs. Jones, what is a convention? She can say, Conventions are definitions, and she gets a chance to shine in front of her peers. That

    situation builds credibility for her and then builds

    credibility for you. When she gets to say the answer

    in front of everybody, and your audience saw you

    ask her to do that, they know that you know what

    youre talking about. You also get a rapport boost because you are showing you care. You wouldnt do that for someone if you didnt want to meet his or her needs.

    Dont Sadden and Dont Offend

    There are two things you have to avoid throughout

    every aspect of your presentation. Dont sadden, and dont offend. Now, of course, whenever we ask things of people we should avoid saying negatives,

    and if you are familiar with dealing with children you

    already know this. If you are trying to prevent a

    toddler from doing something, and you tell him or

    her not to do it, it will inevitably be the first thing

    they do. So, I will replace dont sadden and dont

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    offend with be very conservative. Its amazing how many times I have seen someone tell a joke or

    even a story during a presentation that they thought

    would be just fine, but it either saddened or offended

    someone in the audience.

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    Chapter 4: Involve Your Audience

    And Make It Fun

    Humor

    If you really want to wow your audience then youve got to make sure your presentations are enjoyable, so I will spend the next few sections

    talking about how to make that happen. When

    people think about enjoying themselves, the first

    thing that comes to mind for many of them is humor.

    Humor is a difficult thing to present, so here are

    some things to keep in mind. I recently went to a

    presentation that talked about the idea that there

    are four different generation types, and that the

    differences in humor between those generations is

    astounding. There are the traditionalists, the baby

    boomers, the generation Xs, and the millennials. Remember that if you are presenting to an audience

    with mostly members of the baby boomer generation

    you wont be able to use humor that the millennials (their kids) think is funny.

    Maybe the most powerful thing I have learned

    about humor is that people dont laugh just because they think things are funny. They laugh because

    they feel good. This should change your entire way

    of thinking about what to do with humor in your

    presentations.

  • 2013 Rule The Room, All Rights Reserved

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    I used to think I needed to have the best jokes

    in my presentations, and be so dynamic that the

    audience would be entertained. Now I know it

    doesnt matter unless my audience is feeling good. I can simply say that if things arent going well, and you try to incorporate humor, it is almost sure to

    bomb. You need to wait for a feel good time for humor. When is a feel good time? A feel good time

    is when the audience is engaged, following along,

    and understanding. In other words, things are going

    well, and the audience is learning. This is when you

    can hit them with a joke because its so natural for them to laugh when theyre feeling good.

    Story Telling

    In addition to humor, I also highly recommend

    that you tell stories. Presentations dont always have to be funny, but you do want to make sure

    your audience enjoys themselves. You can do that

    by telling stories, and your stories dont even have to relate to the content in your presentation. You can

    get your audience to enjoy themselves by telling any

    fascinating story.

    This concept is very important for building

    rapport. Many people think building rapport is

    simply about being humorous, but dont forget it is also about showing you care, meeting the audiences needs, and making the presentation enjoyable. For

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    many presenters it can be very calming to know they

    dont have to be funny to build rapport. Im one of those people because I could never be a comedian,

    but I CAN make class enjoyable.

    So, what do you think you should do to make

    your presentations enjoyable? My advice is to do

    what you find most natural or comfortable. If you

    tell stories well, do that. If you like to tell jokes, do

    that. If you like to incorporate trivia, do that. Find

    your style and work it to make your presentation

    enjoyable.

    Answering Questions

    Its time to talk about effectively answering questions. You can only do this when your audience

    asks you a question to begin with. So, one thing I

    am notorious for when I present and teach is asking

    the audience What questions do you have? Alternatively, I could ask, Do you have any questions? But, what is the assumption if I do this? It assumes that no is a possibility. Lets say I am presenting to a group of physicians and I ask, Do you have any questions? When one of them raises their hand they are basically admitting to the entire

    room that they dont understand. A group of professionals (particularly physicians) will almost

    never want to admit they dont understand something, especially in front of their peers.

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    However if I ask, What questions do you have? the assumption is that there will be questions.

    Whenever you do this, you will need to wait for

    responses before moving on. How long should you

    wait? I have found that seven seconds is the best

    rule of thumb, and I can tell you right now you will

    need to practice this. Its going to feel uncomfortable for you to pause for that long, but

    dont worry. Your audience wont feel uncomfortable. Why? Their minds are busy thinking

    about what they want to ask, and they need that

    time to process and form their questions.

    Additionally, waiting too long for a question can

    appear uncomfortable, so use seven seconds as your

    guideline.

    Heres another trick. Its a credibility trick that makes you look like you always have the answers.

    You can actually steer your audience to ask

    questions about topics you are ready to talk about.

    As you know, I always suggest that you say, What questions do you have? But it is even better to add a task to your question. Instead you could ask,

    What questions do you have about being careful with language? When you do this you will avoid being asked questions that dont pertain to your subject matter. Its difficult to answer questions about things you havent researched, and its a waste of their time for the audience to listen to

    answers to off topic questions. You can also re-word

    these types of questions to mix it up once in a while.

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    Examples are: What things did I not clearly explain? and What things did you not follow along with? etc.

    I used to tell people that you ask your audience

    questions to keep them active and engaged. Thats true, but questions can really accomplish three

    things for you.

    1. Engage the audience

    2. Get the audience to follow along

    3. Get people to understand

    Here are some examples:

    If I want to get you to follow along with

    something I have written on the board, I might ask,

    Hey, what do you notice about the top left corner of that board over there?

    If I want to make sure that you understand and

    are following along I could ask, What are some ways we can ask questions during a presentation?

    Make sure you have a good reason whenever

    you ask a question. Asking questions is an effective

    tool that can accomplish a number of important

    things, but asking too often or making them too easy

    can be patronizing.

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    Chapter 5: Building Variety Into

    Your Presentation

    There are several ways you can build variety

    into your presentations. Here is a list of powerful

    ways to do it.

    1. A lecture. (This is similar to what Im doing in this book.)

    2. A circle of knowledge. (Similar to the

    beginning of this book, a circle of knowledge

    is when you give your audience a focus

    question and then you ask them to

    brainstorm for a while.)

    3. Visual aids. These include PowerPoint

    slides, and possibly a workbook

    4. A demo.

    I will cover numbers 3 and number 4 since I

    have already covered the first two.

    Visual Aids

    Lets talk about using visual aid media for

    presentation. When you are giving a presentation,

    you will nearly always use PowerPoint slides. When I

    do this as a live presentation, I use an example

    where I read every bullet on a particular PowerPoint

    slide aloud to my audience. It is always the first

    (and only) time that I read a slide aloud. Its a

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    chance for me to set a bad example for the

    audience. Why is it bad? Its bad because what is written on the slides is for the audience, not for me.

    They are all adults. They can read. When you are

    presenting, whats coming out of your mouth should be what you want to talk about, not what is written

    on your slides.

    Always remember that the presentation is for

    them, not for you. What goes on that PowerPoint is

    for them, not for you. Your stuff is whats written on your notecards and whats on the notes about the slides. The purpose of the slide is just to help you

    keep track.

    Here are some guidelines to follow for PowerPoint

    slides:

    1. The background should be sparse. (If the

    background of your slide has a picture of a

    tropical beach your audience wont want to listen to you, they will want to go there.)

    2. Only use slides that pertain to your topic

    3. Use a big font that everyone will be able to

    read

    4. Dont read the slide aloud. 5. Dont pack too much on to the slide. The slide

    should have brief notes to remind you what

    you want to say

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    Demos

    When it comes to demos it is important to

    distinguish between doing a demo and training. A

    demo can give someone the big picture of a product,

    but training is getting that person to actually be able

    to do something. That is called a learning objective,

    and only training has learning objectives. I call

    demos the wow objective or the cool objective. Demos usually get people to say, wow thats cool. but they havent necessarily learned it yet. This has implications for your presentation. Its fine if youre going to do a demo in your presentation, in fact I

    highly recommend it, but know what it is. Its not learning, and its ok that its not learning. It has its place.

    Context is the key when doing a demo. Context

    isnt just why youre doing something. Its giving your audience a scenario. Remember, in order not

    to offend or sadden you will need to pick a scenario

    thats appropriate.

    Here is a four-step method for doing demos:

    1. Give a quick run through up front

    2. Show how easy it is to do the quick run through

    3. Show the power of the product by diving into

    the details

    4. Summarize the demo (tell them what you told

    them)

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    Chapter 6: Body Language And

    Tone During Your Presentation

    Body language and tone are some of the most

    powerful tools of a presenter, and I spend a great

    deal of time teaching them. Its difficult to convey the power of body language and tone in a book.

    However, you should keep in mind that only 7% of

    your communication to your audience is what you

    say. Of whats left, 55% is your body language and facial expressions, and 38% is tone.

    Did you know that the only universal form of

    language in the world is facial expressions? If you

    show a picture of someone who is surprised to any

    culture or person in the world, they will all agree that

    the person is surprised. But, if you are doing

    something as simple as nodding or shaking your

    head, that could be interpreted differently by

    different cultures.

    This can be very useful to us as presenters.

    Many presenters will wave their hands vigorously, or

    they will pace continuously during their presentation.

    These things can be very distracting, and your

    audience can actually become used to them to the

    point where they ignore them. When that happens

    you wont have the chance to actually harness them.

    So what do you do? You need to stand mostly

    still with your hands at your sides. This is said to be

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    the most calm, comfortable, and confident stance

    you can have. Presenting in that stance can be very

    difficult to get used to. But, even though it may not

    be comfortable for you, it IS comfortable for your

    audience. Overuse of your hands will prevent your

    audience from noticing them when you really want

    them to.

    The same can be said for tone. If you talk at

    the same volume much of the time, your audience

    will really take notice when you talk a little more

    softly from time to time. In fact, when you

    substantially reduce your voice volume your

    audience will find it more important. It comes across

    as though youre telling a secret.

    Body Language

    Here are my key recommendations for body

    language:

    1. Keep your feet still and pointed out towards

    the whole audience. (Do this even when

    answering a question for an individual. If you

    turn your feet towards the person asking the

    question it implies that the answer is only for

    them)

    2. Keep your hands at your sides

    3. When you smile, always do it sincerely to

    project enthusiasm

    4. Make eye contact.

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    31

    a. 70% of the time is optimal with an

    individual

    b. In a room of 5 to 30 people, have your eyes

    (not your feet) roam around the room.

    Look at everyone about every 5 to 10

    minutes

    c. If you are presenting to large group of

    hundreds or thousands of people, just move

    from section to section

    Tone

    To achieve credibility, here is what I recommend

    for tone:

    Men should talk in a deep and resonating tone.

    Your tone should come from the diaphragm. This

    will project confidence, knowledge, and credibility.

    (James Earl Jones has figured this out.)

    Women have two choices. You can use a thick

    even tone with good articulation and

    straightforward delivery. This is what is

    recommended in the sales industry, and it can be

    very useful when dealing with a crowd of

    executives. Alternatively, you can use the upbeat,

    happy, and figuratively hear a smile approach. If you are upbeat, happy, and you can figuratively

    hear that smile, it conveys energy, excitement,

    and affability. As a woman, you know which one

    of these approaches is more natural for you. I

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    32

    recommend that you work on the other one,

    because when you are presenting at three oclock in the afternoon, and people are naturally ready to

    fall asleep, it will be difficult to keep your

    audiences attention if you use the straightforward delivery.

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    Chapter 7: How To Close Well

    When you close you will need to make sure you

    finish by the time you promised. So, I recommend

    you look at the clock relatively often to ensure your

    presentation reaches the closing within your time

    limit.

    When you get towards the end and its time to close, which is about 5 minutes before finishing, it is

    easy to leave a bad impression by rushing your way

    through the closing. In fact, I have actually heard a

    presenter once who said, Were running out of time so Ill have to rush through the rest. I heard another say, Ill have to not cover this piece. Some of your audience has literally been waiting the

    entire time just to hear the closing, and even if your

    presentation was solid and enjoyable, if you fail to

    deliver at the closing, you wont give them the wow and they will leave with a bad impression.

    Answering Questions During Closing

    Here are the things I recommend for handling

    questions during your closing:

    1. Leave time for questions. How much time

    should you leave for questions during your

    closing? I recommend five minutes for a

    sixty-minute presentation and multiples

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    34

    thereof. In other words, ten minutes for a

    two-hour presentation, fifteen minutes for

    three hours, etc.

    2. If you get a question that makes you wonder

    whether you will be able get done, you need

    to punt it. How do you punt it? Tell them

    when and where you will answer the question,

    and use a sincere tone to let them know that

    you care about that question. For example,

    lets say you get a question about body language. You could say: Thanks for that question. Go ahead and write down that

    question about body language. I will answer it

    at four oclock, and Ill talk about that for anyone else that wants to discuss it too.

    Remember that its ok to punt questions. When someone asks you a question during

    your closing, it doesnt matter whether it is relevant or not because its not as important as what you wanted to cover. You determined

    what was important enough to cover, so make

    sure you accomplish that.

    3. Tell the audience the cutoff time, but offer to

    stay to answer questions afterwards for those

    who wish to stay longer.

    Finally, dont forget the last classic rule for closing. Tell them what you told them.

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    35

    Nows the Time to Take Action & Grow Your Career

    I hope this ebook does what it sets out to do - give

    you a head start the next time you have a high

    stakes presentation you need to deliver.

    Our relationship doesnt have to end here. Theres more I can offer you. Much more.

    If you are a web professional, and you have a

    deep desire to improve your speaking skills:

    How would you like to learn...

    How to instantly captivate your audience and

    keep them engaged so they cant wait to hear what you have to say next

    How to quickly identify the goals of your

    audience without them knowing you did it

    The secret to answering questions so you

    always look like you know the answer even

    when you dont The blueprint for creating a PowerPoint show

    that reminds you what to say, and still

    engages your audience without patronizing

    them

    An easy 5 step approach to introducing

    yourself that will get your audience to believe

    in you, listen to you, and trust you

    The James Earl Jones effect - Tips for speaking with impressive confidence

  • 2013 Rule The Room, All Rights Reserved

    36

    How to organize and prepare for your

    presentation in less time

    Fool-proof methods to avoid feeling

    intimidated by powerful people

    How to identify and harness YOUR unique

    strengths, and the pitfalls of trying to be like

    someone else

    Effective strategies to overcome your fear of

    public speaking

    The secret to creating an amazing experience

    for your audience no matter how boring your

    topic may be

    How to take advantage of working the sweet spot the place in the room that makes you look confident and engaging every time

    An easy system for practicing and improving

    your presentation that DOESNT require an audience

    Exactly what to do with your hands during

    your presentation, and why its so important to get it right

    The 4 learning styles of adults and how you

    can use them to connect with every member

    of your audience

    The truth about what makes people laugh and

    how you can use that to your advantage

    Techniques for building a relationship with

    your audience and why its so critical to do it How to finish your presentation right on time

    EVERY time and close so your audience feels

    like you're the best theyve ever seen

  • 2013 Rule The Room, All Rights Reserved

    37

    Well, we have a program for that. Its called Dazzle, and you can get it by clicking the link below.

    You'll learn dozens of techniques youve never seen before to get more customers, get more promotions,

    eliminate your fear of public speaking, show

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    Part 1: How To Think About Effective PresentingChapter 1: What Makes A Great PresentationChapter 2: Presentation Essentials

    Part 2: How To Deliver An Amazing PresentationChapter 1: The Nuts And Bolts Of A PresentationChapter 2: Preparation And Opening WellPreparationOpening Well

    Chapter 3: Using LanguageDont Sadden and Dont Offend

    Chapter 4: Involve Your Audience And Make It FunHumorStory TellingAnswering Questions

    Chapter 5: Building Variety Into Your PresentationVisual AidsDemos

    Chapter 6: Body Language And Tone During Your PresentationBody LanguageTone

    Chapter 7: How To Close WellAnswering Questions During Closing