Activity: Pretesting the Campaign LogoActivity Venue: MTWG/ManCom meeting and Discussion with Target AudiencesActivity Date: August 16-20, 2013

Pretesting Details

1.What have you understood of the picture that I have shown to you?1. The picture represents the current activities of upland

and coastal resources of LGU-Bindoy.

2. The black spots remind us about the MANTALIP RESERVE

3. This picture would tell us of our responsibility towards concerning the MPA more particularly its protection against the intruders.

4. No problem about the slogan “Ang mga Sangktwaryo: Atong Bahandi, Atong Ampingan: because it can be understood easily .

2.What do you like about the campaign logo?

1. The picture of campaign logo looks like very good but we should add another color to make it more attractive and all the fishers can distinguish it very easily.

2. The tagline nga “Ang mga Sangktwaryo ; “Atong Bahandi ,Atong ampingan” since this means Calling for action to protect the marine resources.

3. The colors used are very appropriate for our on going activities in the upland and marine resources.

4. Our campaign logo has originality and uniqueness.

3. What are your suggestions about the campaign logo? 1. Add more colours so that it will looks very nice and beautiful.

2. Instead of the word “ sancutaries” change it to sanctuaries.

3. The sIlhouette of Mantalip marine guardhouse/facility appear on the black spot cannot be easily be recognized and should be improved.

Activity: Pretesting of Mascot

Pre-Testing Details

What did you observed about the mascot?

-very cute and beautiful-can be easily recognized as black spotted snapper

How do you know that fish is black spotted or Labongan?

-Because of its distinguishing features of the mascot which is the blackspots.

Suggestions: - ready for production

What did you feel if you see this mascot? Malipay kay daghang labongan nga nagpuyo sa Mantalip Reserve, nga morag nag

bantay sa maong dapit.You will not be afraid if this will become our campaign mascot ? -Dili siya kahadlokan kay ilado man siya mga tawo ug mga bata -Depende sa naggamit niini pod, kung maayo modala, makigsandurot sa mga tawo mohalog-halog ug mo-akbay para dili na mahadlok ang mga bata ug ubang tawo.What are your suggestions about the name of Mascot? labo -Pero babaye man ang atong mascot lovi -Mas maayo kay babaye man ang hitsura sa mascot ug mahigumaon nga ngalan -Maanindot nga paminawon ang maong nga ngalan “lovi” ,dali ra nga mahinumdoman Alo - But it sounds not good because the “alo” means loko sa bisaya

What are the characteristics sa Mascot?- Hinayaw, kosog moabi-abi, hingumedya, makig hugoy-hugoy, abtik, mahigalaon sa mga bata ug mga tigulang

Activity: Pre-testing of Billboard

What is your observation about the picture of Billboard?-Lack of essentials elements that will explain the purpose of the picture-Ang mensahe klaro nga mahalon nato ang mga sangtwaryo-Dungagan ug laing mga picture-Butangan ug asa mo taho sa mga tawo nga managat sa solud sa sangtwaryo ug ilabina kon kinsa ang gapasiugda niini.-Kinahanglan syang usbon ug lantawon namo ug osub.- Dugangan ug colors ang poster

Malipay mo makakita ani?

-Malipay kay maka-agni sa mga tawo sa pagbantay sa atong sangktwaryo.-aron ang tanan mga tawo mahibalo ug unsa ang sangtwaryo nganong atong ampingan kini.- Magduha-duha na ang mananagat sa pagsulod sa sangtwaryo aron managat kai basin sila ereport pinaagi sa hotline number.

Unsay suggestion ninyo asa ibutang ang billboard?

-Adto ibutang kon asa mag stambay ang mga mananagat-Kinihanglan daghan ang makakita niini bisan pa ang taga laing lugar-Anha ibutang doul sa sangtwaryo.-Butangan ug billboard ang entrada sa pagsolud ug gawas sa bindoy.

ITAHO ANG KALAPASAN SA PAGSULOD SA MGA SANGKTWARYO SA BINDOY SA PNP HOTLINE NO. 09176349171 UG CF NO. 09067256289

BINDOY PRIDE CAMPAIGN

Sea Oil

JE Shell Petron

GIDILI ANG TANANG KLASE SA PANAGAT SULOD SA SANGTWARYO

Results:

- Campaign Logo – needs a little modification; just add one color (yellow) to make it attractive.

Mascot – no changes and ready for production,

Bill board – majority decided to modify and right after it will be pre-tested again by the MTWG/Mancom and the Fisher. - Billboard will be installed where the fishers spend their drinking session.

745 ha. Reef SystemMantalip Reserve

Legend:----- 72 has. Mangrove----- 52 has. Seagrass----- 745 has Total Coral Reef System

THREATS:Encroachment of Commercial Fishing Boat

near the boundaries of the MPA Sites.Fishing with the use of compressor inside

the MPA area.Illegal fishingFishing Pressure

Target Audience

Using fine-meshed nets

Muro-ami fishers Hook & Line fishers

Campaign Solutions: (Barrier Removal) 1. Alternative Livelihood Projects other than fishing

Livestock dispersal Swine Dispersal

Seaweeds culture

Mud crab Fattening

Strict implementations Fishery Laws and Ordinances and Seaborne Patrol Activities conducted regularly by FLET.

Presence of working Speed boat PL 480 from BFAR-7 used for seaborne patrol activities and as deterrent for the local fishers from doing illegal fishing.

INTER –LGU ALLIANCE:( “A Network of Marine

Protected Area “)

BATMan Municipalities:

BindoyAyungonTayasanManjuyod

Pictures of Lead Agency Team and Site Partners

“Marine conservation is not only my concern but it is everybody’s concern”

DAGHANG SALAMAT!

Definition of Theory of Change (ToC):

The Theory of Change is a general formula using strategic plan that shows the conservation impact of our Pride Campaign and also a complete package in a simple way that We will be able to use to run at our site. This strategy has concise documents which biodiversity threat due to the negative actions of our local fishers that i will focus on and how i will change this group of behaviors so that the threat in our MPA sites will be reduced and could possibly achieve our positive target which is sustainable fishing because of our environmental conservation in order for us to live and survive .