pretty in pink fashion show
TRANSCRIPT
Pretty in Pink Fashion Show
presented by Susan G. Komen
FoundationMattie Playne
Rudy Raymond
Alfred Maxwell
Elana Plotkin
Danielle Pechac
Introduction
Pretty in Pink Fashion Show presented by Susan G. Komen Foundation for Breast Cancer
Date: October 1, 2009 Time: show begins at 8pm, refreshments will
be served at 6:15pm. Venue: Altman Building, NYC
The Altman Buidling
Located in New York City
The Host
Ellen DeGeneres
Designer: Betsy Johnson
Breast Cancer Survivor
Betsy Johnson’s Collection
Designer: Marc Jacobs
Marc Jacobs Collection
Michael Knight
From Project Runway!
Michael Knight’s Collection
Sponsorships
Presenting: Susan G. Komen Foundation -Providing
- Money for for set up of event- Pink Bracelets
- Pink Coach key chains - Receiving
- 90% of the profits- Opportunity to make the
event annual
Sponsorships Cont’d
Media: WABC-TV- Providing free media coverage- Receiving positive association
Sponsorships Cont’d
In-Kind: Ciroc Providing
All vodka for event Bringing celebrity
endorser Sean P. Diddy Combs
Receiving exposure of product
Image match
Sponsorships Cont’d
In-Kind: DJ Girl Talk Providing
Music (before, during, after) Receiving
Image enhancement
In-Kind: Creative Cakes Providing a pink ribbon shaped cake Will receive exposure to influential people of NYC
Food
Farrier Food catering Fine dining image Upscale image
Hors’ Devours Spacing issues Social environment Timing
Food Cont’d Menu
Sushi Rolls: California Roll: crab, avocado, cucumber, rice JB Roll: salmon, cream cheese, scallion, avocado Moon Roll: tuna, red snapper, cream cheese, avocado, masago Mexican Roll: fried shrimp, cream cheese, avocado, eel sauce Condiments: Soy Sauce, Wasabi, Ginger
Stuffed tomatoes (vegetarian) Miniature vegetarian quiches:
Spinach, Tomatoes, Cheese/ Egg Thai chicken satay with peanut sauce Miniature Crab Cakes with Lemon Tarragon Sauce Dessert :
Tiramisu dessert tray Creative Cakes: Pink Ribbon Cake
-A vanilla cake filled with Raspberry filling Chocolate dipped strawberries with Ciroc Vodka filling (non vodka available)
Food Cont’d
One menu item with peanutsSign
Two vegetarian options
Volunteer food provided
Beverages
Ciroc Vodka drink http://cirocvodka.com/
Full bar and Coca-Cola products
Bartenders and servers hired through the Altman building
Risk Management
General Liability Security staff will be on hand in the event of any disturbance
Comprehensive general liability insurance will be purchased
Insurance will cover claims of bodily injury, property damage, and personal injury resulting from the event
All staff must be fully trained; this will reduce any and all negligence.
Fire Marshall will come and inspect electrical outlets and wires according to codes and regulations.
Risk Management cont’d
Crisis Managementキ Fully trained paramedic staff will be on handキ Full security staff will be on handキ Emergency exist signs clearly visibleキ There will be no blockages to emergency exits/ fire exitsキ In the event of fire: security staff will aid attendees in exiting building through designated fire exits in an orderly mannerキ In the event of extreme medical situation: paramedic staff will attempt to handle the matter in a professional mannerキ In the event of performance no-show: the next scheduled speaker will hit the stageキ In the event of host no-show: DJ Girl Talk is prepared to host fashion showキ In the event of electrical or equipment failure: AV/ electrical team will attempt to handle the matter in a timely manner
Utilities
2000 kW Cummins Powered Generator 36’’ 24 outlet Power Strip
Permits
Event Marketing
RADIO New York radio stations advertise (popular
channels)
Marketing Cont’d
ONLINE -Event website promoting fashion show, has
details, ticket purchasing -Link on Susan G. Komen website -Facebook ads/events OUTDOOR -Signs for outside of building the week of the
event
Marketing Cont’d
FLIERS -2000 fliers given away on the street -post fliers around the city
NEWS COVERAGE -ask fashion related channels (ie entertainment,
vh1) to cover event -celebrity invitations should bring
magazines/paparazzi to event
Marketing Cont’d
NEWSPAPER -Ads in weekend/event/style section of
newspaper
Media Relations
Free for media
Special seating
Security between media and celebrity guests
Additional coverage areas for extra fees
Rental of Venue and Items
Venue
Linens
Runway
Budget
Total Expenses: $37,478
Total Revenue: $75,000
Total Profit being donated to Susan G. Komen Foundation: $37,532