preventing ad tech jenga: how to onboard new ad partners
TRANSCRIPT
Preventing Ad Tech Jenga:
How to Onboard New Partners
Integrating New Partners
Simpler Times Today
Ad Networks
Direct Sales
Headerbidders (w/ PMP)
Direct Sales
Standard Exchanges
Ad Networks
Standard Exchanges
+
--
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Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting
Publisher References
Payment
Demand Sources
• Unique demand?
• % of unique demand?
• Biggest buyers?
• IBV buyers?
On-boarding Checklist
Partner
Quality
Technology
Performance
Reporting
Headerbidders
• Script?
• Wrappers?
• Timeout?
Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting
2MBaverage webpage size1
Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.
File Size
Resources and File Size
Ad Quality
Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting
A/B Testing
A/B Testing
A/B Testing
A/B Testing
A/B Testing
Testing Considerations
Performance
Partner A
Partner A
Partner A
$1.00
$0.50
$0.75
Partner C
Partner B
Partner B
Partner C
Partner C
Partner B
Test #1 Test #2 Test #3
Performance
Partner A
Partner A
Partner A
$1.00
$0.50
$0.75
Partner C
Partner B
Partner B
Partner C
Partner C
Partner B
Test #1 Test #2 Test #3
IDENTICAL YIELD
Better Scenario
On-boarding Checklist
Partner
Quality
Technology
Performance
Reporting
Reporting
• API, email, scraping?
• Discrepancy
• Reconciliations
