Prevention: Engaging with haulage companies to tackle Roadside Litter.

Ruth Mulvany, Street Environment Manager

North West Leicestershire District Council

The Issue

Council Priority - Green Footprints Challenge

Associated Customer Benefits Customers are happier with services provided People feel the Council are spending money well

Ref No

ActionResponsible

Officer

Action milestones for 2013/14

Q1 Q2 Q3 Q4

LL1 Conduct EVA to identify litter layby hotspots to ensure campaign is targeted.

Ruth MulvanyJackie Sykes

Conduct environmental visual audit to establish hotspots. Document EVA results

Monitor litter pre Lorry Litter Campaign DMA3 launch using photos in EVA.

Monitor litter post launch using EVA photos before and after.

Report back on campaign resultsDiscuss results at NWLDC Environmental Liaison Group and Plan for 2014-15

LL2 Face to face consultation with truck drivers to gather info for lorry litter pack development

Ruth MulvanyJackie SykesIan ToonNeil Hutchings Tony Beirne

Develop questionaireGather info through market research by speaking with lorry drivers.

Deliver lorry litter pack at hotspots areas

Contact drivers by email, phone for feedbacks

Document and evaluate success of pack.

LL3 Develop lorry litter pack

Ruth mulvanyJackie sykes

Develop Lorry litter pack using questionnaire infofrom drivers.Research hygiene products for pack on internet.

Develop pack and launch pack. See appendix

Contact drivers and sponsors for feedback

Evaluate success of pack.

Project Plan

Leicester Mercury Pallex Article

Initiative: From left, chairman of North West Leicestershire District Council Geraint Jones, chief executive Christine Fisher, managing director of Pall-Ex Adrian Russell, and Councillor Alison Smith, at the launch of the anti-litter campaign