preview: future of sales technology stack
TRANSCRIPT
THE FUTURE OF THE SALES TECHNOLOGY
STACK
#SalesStack
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SPEAKERS
Adrienne WeissmanCMOG2 Crowd
David KerrCOOTinderBox
Will WieglerCMOSteelBrick
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G2 CROWD
G2 Crowd leverages the power of your peers to help you choose the right B2B solution.
Mission: disrupt the way B2B software and solutions are bought and sold. #SalesStack
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EVOLUTION OF SALES TECHNOLOGY
Printing Press
Era of Scarcity
Telephone Rolodex
Era of Advertising
Radio Television
Voice Mail
Email Mobile PhoneCRM Systems
Era of Service
Cloud SoftwareWeb Search
Social Networks
Smart Phone Apps
Marketing & Salesforce Automation
Era of Self Service
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SALES TEAMS ARE FACING PRESSURE TO EVOLVE
1 to 5Number of days it takes
sales to find ROI-related sales assets
2012 Sales Investment & Productivity Benchmarks study
66%Percentage of the sales
process completed before buyers contact a
vendor
Buyer Behavior B2B Marketers Guide the Buyers Journey
64.3%Percentage of time
sales representatives spend on non-selling
activities
2013 CSO Insight Study
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PRESSURE TO SCALE IS DRIVING TECH ADOPTION
Forecast: Enterprise Software Markets, Worldwide, 2012-2017, 2Q13 Update
$36 BillionEstimated CRM
Market by 2017
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Digital CRM technologies that drive growth and elevate the customer experience top the list of CEOs' investment priorities for the next five years.
CRM Vendor Guide, 2015
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View the full webinar:g2crowd.com/future-of-sales-technology-stack-webinar/
CRM Vendor Guide, 2015
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