pricing first then budget !
DESCRIPTION
Right sequence your business review. More I listen to industries and business answer like "we are in budget period", "our budget do not support that important initiative", "for sure we will include it next year in our budget" ... I think some people will continue to miss the point ! Right Sequence your yearly review with our support, it is straight to the ultimate need in your business.TRANSCRIPT
Right Sequence Your Business Review
Start Customer-Experience Transformation
Pricing then Budget
Caio [email protected]
Vision
CHANGE Management
Principles
GOVERNANCE
Quick Wins
ROAD MAP
METRICS
OBJECTIVES
Design and …
Start Your Customer-Experience Transformation
Fundamentalsof Customer-Experience Transformation
•Who is leading and governing the customer-centric organization?
•Are you really listening to what your customers are saying?
•How can we improve the business-to-business customer experience?
“Our company has a best in class
Customer Service”
“Our supply chain is the most important contact point with
customers”
“We report customer
satisfaction score to shareholders”
“We have an efficient CRM
System”
Be careful if you answerYES I DO to one of the above
Leadership is a dynamic perishable position not a merit title
Pricing then Budget !
• Forget (for a day?) about ERP’s dogmatic principle of “one company one figure”
• Dreams come from Paradise and nightmares from Hell
• If you are on business, marketing or sales please behave that way
• Linking the Customer Experience to Value
• What do you need from me?
• Zero Base Budget
Linking the customer experience to valueMany customer-experience transformations stall because leaders can’t show how these efforts create value.
• Building an explicit link to value
• Directing investments to where they will be meaningful to clients
• Designing a road map with early successes to self-fund evolution