pricing of holiday market

7/29/2019 Pricing of Holiday Market

1/24

Submitted by:

Group-2


2/24


3/24


4/24

The term holiday market is made of two words holiday

and market.

Holiday is generally an official (more common) orunofficial observance of religious, national, or culturalsignificance, often accompanied by celebrations or

festivities. Market is the process in which the prices of goods and

services are established.

Holiday Market refers to those days on which peopledont have to do work and they want to celebrate.


5/24

In this project we want to study -:

How low margin requires high utilization.

How capacity is managed in long term.

How the price mechanism works


6/24

Learning outcomes of the project -:

We are able to understand that how holiday

market works.

We are able to understand in a better waythat in practical life how principles of

economics works.

It has given practical exposure of the holiday

market.


7/24

Reasons are;

Increase in Number of consumers

Increase in demand

Increase in income

Taste and preference

Season


8/24

Increased in the revenue

Increase in sales

Increase in number of consumers


9/24

Pricing of Holiday Market are mainly

influenced by seasons:

Summer season

Winter season


10/24

Both are in Atta Market, Noida

Deal In Domestic and International Holiday

Package

Other travel agent are also having thereoffices in Noida but we have taken the

secondary data for them on the basis of

newspaper.


11/24

Primary and secondary

Akbar travel agent (Primary data)

Provides various kinds of holiday packages:

Continental Plan American Plan

European Plan

Modified American Plan


12/24

Commuting

Accommodation

Breakfast

LunchDinner

Package starts from Rs 15,000 onwards.


13/24

Accommodation

Breakfast

Either Lunch or dinner

Package is for 3 nights and 4 days.

Starts at Rs 10,000 onwards.


14/24

The most preferred Domestic Holiday

destination for winter is Rajasthan and south

India.

The most preferred Domestic Holidaydestination for summer is north India mainly

Manali.

Kerala is the evergreen place where people

go irrespective of season.


15/24

Prices varies month to month according to

season.

E.g. : In case of Goa

MONTH PRICE DEMAND

August 5,000 7000

September 8,000 9,000

October 10,000 11,500

November 12,000 ex 14000 ex 0

2000

4000

6000

8000

10000

12000

14000

7000 9000 11500 14000

Ex = Expected

Demand

P

R

I

C

E


16/24


17/24

Akbar Holidays gives a discount voucher for

Rs.1000,when you a buy a holiday package

from them. This voucher can be redeemed

within the next six months on a holiday

package costing Rs.15000 or more. This

discount voucher is transferable.


18/24

Service Provided

Flights

Holiday Packages

Car HireGroup Booking

Visa Services

Hotels Travel Insurance

Cruise Holiday

Jungle Safaris


19/24

DESTINATION MARCH JUNE AUGUST SEPTEMBER

THAILAND 26,499 59,999 26,999 26,999

SINGAPORE 38,499 49,999 39,999 39,999

HONGKONG 39,999 42,999 42,999 46,999

MALAYSIA 38,499 43,999 36,999 36,999

DUBAI 28,999 32,999 32,999 25,999


20/24


THAILAND 28,499 22,499 22,999 21,999

SINGAPORE 21,499 29,999 33,999 40,999

HONGKONG 36,999 29,999 43,999 59,999

MALAYSIA 24,999 29,999 43,999 29,999

DUBAI 27,999 24,999 26,999 24,999


21/24


THAILAND 25,999 23,999 33,990 29,990

SINGAPORE 40,990 43,990 49,990 48,990

HONG KONG 50,999 45,999 49,990 52,990

MALASIA 47,999 45,990 49,990 48,990

DUBAI 25,990 30,990 33,000 22,990


22/24


THAILAND 23,000 24,499 22,500 22,499

SINGAPORE 48,999 38,990 36,999 36,999

HONG KONG 38,999 36,999 39,999 40,999

MALAYSIA 48,999 45,999 36,999 36,990

DUBAI 23,500 24,990 27,999 23,990


23/24

Company THAILAND SINGAPORE DUBAI MALAYSIA HONGKONG

CARNATION 26999 39999 25,999 36,999 46,999

D. PAULS 21,999 40,999 24,999 29,999 59,999

MAKE MY TRIP 29,990 48,990 22,990 48,990 52,990

SPRING TRAVEL 22,499 36,999 23,990 36,999 40,999


24/24

pricing of holiday market

Documents