pricing your wordpress projects for profit · value based pricing. what's the difference...
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![Page 1: Pricing your WordPress Projects for Profit · Value Based Pricing. What's the difference between pricing as a Freelancer and pricing as an Agency? How much would you recommend a freelance](https://reader034.vdocument.in/reader034/viewer/2022050406/5f83552473cad423675c6f0a/html5/thumbnails/1.jpg)
Pricing your WordPress Projects for Profit Hosted by: BRET PHILLIPS
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Judi Knight (ATL)
Victor Ramirez (NYC)
Danny Peavey (ATL)
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"I need a website, how much does
that cost?"
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How do you get the ‘real’ budget
from a potential client?
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Hourly vs Flat Rate Pricing
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Value Based Pricing
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What's the difference between
pricing as a Freelancer and pricing as
an Agency?
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How much would you recommend a
freelance “WordPress Guru” (not
writing code) charge per hour?
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$25-$40
$40-75
$75 – $125
$125 – $175
$175 – $400
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How much would you recommend a
staffed agency charge per hour?
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general $50 – $75
general $75 – $115
reputable $115 – $150
high end $150 – $175
reputable $150 – $175
high end $175 – $250
best in industry $200 – $275
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80/20 Rule
Cost of Goods & Labor = 20% of Price
Profit = 80% of the Price
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$25
8 hours
24 hours
4 hours
4 hours
40 $25 $1,000
$1,000 / .20 = $5,000
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Do you charge Rush fees?
If so how do you figure out cost?
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How do you avoid the ‘good buddy’
discount?
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Do you need to offer more services to
increase your prices?
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How can you avoid 'low balling'
yourself?
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As you grow and increase your
pricing, how do you manage referrals
from previously low cost projects?
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How can you tap into a new group of
customers at that higher price point?
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I’ve capped my pricing in a small
market, what do I do?
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Does pricing matter if you plan to sell
your agency?
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Resources
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@sideways8com@bretwp www.sideways8.com
BRET PHILLIPS