primary and secondary research
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![Page 1: Primary and secondary research](https://reader034.vdocument.in/reader034/viewer/2022052623/55985d511a28ab55768b481b/html5/thumbnails/1.jpg)
Primary and Secondary Research
![Page 2: Primary and secondary research](https://reader034.vdocument.in/reader034/viewer/2022052623/55985d511a28ab55768b481b/html5/thumbnails/2.jpg)
PRIMARY RESEARCH
• Our questionnaire results
• Who we’re going to interview
• Where we are going to interview them
• Where else we are going to film
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What is your gender?
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How old are you?
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What is your all time favourite genre of music?
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What TV channel do you watch regularly?
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What time do you watch TV the most?
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What aspects of a documentary do you find most important?
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What is your 1 favourite brand of shoe?
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How many pairs of shoes do you have?
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Who is your favourite shoe designer?
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What is your favourite pair of shoes and why do you like them so much?
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What is your shoe size?
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On average, how often do you buy shoes?
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What is your favourite shoe colour?
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Are you more likely to buy a pair of shoes if your friend has them?
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Do you share your shoes with friends and family?
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How long does a pair of shoes usually last you?
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What is your favourite shoe shop?
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Do you ever buy shoes online?
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Do you buy shoes for style of comfort?
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What is the most you’ve ever spent on a pair of shoes?
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Which shoe type do you prefer? (1= least, 3= most)
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Do you buy shoes for the style of label?
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Who is your favourite celebrity?
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Would you be more likely to buy a pair of shoes if it was associated with your favourite celebrity?
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On a scale of 1-5, how important are the different aspects of a shoe to you?
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What is your occupation/ job?
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If you do have a job, does is require a certain shoe?
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Do you ever buy shoes specifically for an event?
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What would you define your style as?
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CONCLUSION
• We have decided to chose E4 as our channel of choice as appose to our original channel on BBC 3. This is because we had 7 people reporting that they watched E4 where as 5 people reported watching BBC 3 most.
• Indie/ rock is the most common music type, though we decided to use instrumental tracks of popular hip hop music, as sneakers/shoes are commonly associated to the hip hop world/rappers. We also know the issues with copyright, so we decided to go with tracks we knew wouldn’t infringe the copyright.
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WHO WE’RE GONNA INTERVIEW
• Shoe retailers:
Footlocker
Schuh (emailed us back)
Office
Deichmann
• Podiatrist (Luke’s mum works in hospital so can get in touch)
• Claudia O’Hara (Clarks employee, but goes to this college)
• Andrew Phillips (mini shoe collector)
• Athlete (basketball player)
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WHERE WE’RE GOING TO INTERVIEW
• Basketball court
• Podiatrist office
• Clarks?
• Shoe collector’s house
• Footlocker
![Page 35: Primary and secondary research](https://reader034.vdocument.in/reader034/viewer/2022052623/55985d511a28ab55768b481b/html5/thumbnails/35.jpg)
Actuality Footage
• Shoe collectors house(cutaway)
• Podiatrists office(office)
• Basketball court(cutaway)
• Inside shoe store(cutaway)
![Page 36: Primary and secondary research](https://reader034.vdocument.in/reader034/viewer/2022052623/55985d511a28ab55768b481b/html5/thumbnails/36.jpg)
SECONDARY
• Statistics of shoe sales over the past years
• Still photos: (image of shoe promotion, images of famous people wearing certain shoes)
• Articles
• Archived footage: (Famous athlete playing, process of shoe making, shoe collections)