Survey Monkey Results

By Jordan Brace

6118

64770

Introduction

• As part of my primary research task into soap operas I made a 10 Question survey monkey to find out what potential viewers want to see from our trailer. These are the results from the question and my intentions on what to do with the results.

• I then interviewed 6 friends asking the same questions and have used the two best interviews also as part of my research.

Question 1

From these results I decided that multiple storylines is a must for my soap opera and I will try to integrate this into my trailer.

Question 2

From these results I decided that my trailer should be similar to those from Eastenders as this is the most popular Soap Opera.

Question 3

Question 3 Continued

Question 3 Continued

From these results I found out that people preferred Eastenders due to its relatable situations and its extensive amounts of drama.

Question 4

From these results I can see most people want to see an Urban London settings this may be due to our location and those who were surveyed wanting a relatable setting.

Question 5

These results connote that I should use an array of characters which will help with creating a multi stranded storyline.

Question 6

These results confirm that stereotypically Soap Operas are more feminine and so I should keep that in my trailer to keep to the target audience.

Question 7

Question 7 Continued

Question 7 Continued

These results conclude that soaps are generally more directed towards female viewers and so to have a successful trailer I should involve some more feminine themes but also some male to

reach all of my target audience.

Question 8

From this I can see that most viewers would like to see my trailer involve murder or adultery so I will make sure one of these two is involved in my trailer.

Question 9

Question 9 Continued

Question 9 Continued

From these results to engage a male audience I've decided I must use a “male gaze”(Laura Nulvey) and the integration of more masculine topics such as violence and guns.

Question 10

Question 10 Continued

Question 10 Continued

From these results most people think that by adding a “male gaze”, violence and guns men will be more likely to watch my soap opera.

Interview Video

• This link consists of my two best video interviews and these responses in particular helped to shape how I made my trailer.

• https://youtu.be/WTSEykklMdwhttps://youtu.be/WTSEykklMdw

Conclusion

• From my Primary research I have learnt that to attract my target audience I should use multi-stranded storylines that will engage the audience similar to Eastenders. I also learnt I should use a Urban London setting so the audience can “relate” (Katz) to the trailer. Similarly I found out that most soaps have a largely female audience so I should stick to themes used in popular soaps to keep to my target audience. In order to attract male fans I learnt I should use themes such as murder, guns and general violence whilst also using a female main character to attract a “male gaze”(Laura Nulvey).