prima\'s cross fire
DESCRIPTION
Snap shots of marketing programs using Prima\'s Cross Media Tool Box.TRANSCRIPT
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INTRODUCING Cross Media with CrossFire
CrossFire M A R K E T I N G C A M P A I G N S
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We’ll show you how to make the most of your marketing spend.
CrossFire M A R K E T I N G C A M P A I G N S
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» START A DIALOGUE with your customers and prospects. » SET AN EXPECTATION that they will hear from you at frequent intervals. » HAVE MEANINGFUL INTERACTIONS– not a shotgun approach. » BE DIFFERENT. BE POWERFUL. BE PERSONAL. You can do it with Crossfire.
It’s all about communication
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Crossfire M A R K E T I N G
C A M P A I G N S
DON’T BECOME A STATISTIC.
» AVOID THE CLUTTER personalized mail pieces are more likely to be opened. » INCREASE YOUR OPEN RATE by using their own name on the piece. » TALK DIRECTLY TO YOUR AUDIENCE by using relevant graphics. » 1 OUT OF EVERY 3 PIECES will be shared with friends or family.
G e t u p f r o n t a n d p e r s o n a l
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The Keepsake Baby Calendar
» PROVIDE WELLNESS CARE REMINDERS » BUILD STRONGER RELATIONSHIPS WITH PATIENTS » INCREASE PATIENT LOYALTY AND SATISFACTION » KEEP YOUR ORGANIZATION TOP OF MIND
H o s p i t a l n e w b o r n p r o g r a m
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Crossfire M A R K E T I N G
C A M P A I G N S
» MULTI-TOUCH CAMPAIGNS KEEPS YOUR NAME IN FRONT when your clients are ready to buy more services, they’ll think of you.
» NO EXPENSIVE DESIGN FEES choose from several templates. » TALK DIRECTLY TO YOUR AUDIENCE with a message that resonates. » 1 OUT OF EVERY 3 PIECES will be shared with friends or family.
A B a n k C u s t o m e r L o y a l t y C a m p a i g n
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Now it gets really interesting...
Introducing Cross Media
with CrossFire
CrossFire M A R K E T I N G C A M P A I G N S
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What is Cross Media?
» Uses relevant marketing messages » Delivered ACROSS all media: Print, Email, Web » Driven by data: Text, images and offers are tailored to
each and every recipient » Can be used as a vehicle to CAPTURE more data ... And it’s measurable!
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⇒ Uses relevant marketing messages ⇒ Delivered ACROSS all media:
• Print • Email • Web
⇒ Driven by Data means • Text, images, offers are tailored to each and every recipient
» BUSINESSES PROVIDING GOODS OR SERVICES TO OTHER BUSINESSES (b2b) » BUSINESSES PROVIDING GOODS OR SERVICES TO CONSUMERS (b2c) » TO INCREASE TRAFFIC– LOYALTY– REFERRALS » WHO NEED TO CROSS-SELL AND UPSELL ADDITIONAL PRODUCT
Banks | Car Dealers | Universit ies | Membership Organizations | Services | Consumer Products | Agents | Brokers
Cross Media: Who uses it and why?
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» BUILDS STRONGER RELATIONSHIPS WITH CUSTOMERS BY SHOWING YOU CARE » INCREASES CUSTOMER LOYALTY AND SATISFACTION » KEEPS YOUR ORGANIZATION TOP OF MIND » ADD A PURL AND A SURVEY, AND THIS BECOMES A POWERFUL CUSTOMER SATISFACTION TOOL!
Michael, get your free birthday gift! Visit www/prima.com/mmcguire take a brief customer survey.
A customer loyalty & satisfaction campaign
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» BUSINESS DEVELOPMENT CAMPAIGN to solicit new Paying Members, donations, and update member info » SEGMENTED AUDIENCE by graduat ion decade » THREE TOUCHES via direct mail » USE OF PURLS ON THE CARD invite the recipient to visit a personalized landing page, answer trivia questions
Data-driven campaign generates Postcards which are personalized with names and graduation information. Personalized landing page is fun and engaging
with relevant trivia questions.
Alumni of SNHU business development
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The Cross-Media Cycle
Postcard or Email Campaign 1.
Campaign Leads to Response URL (RURL) “www.domain.com/JohnSmith”
Personalized Survey Page
with Info
Responses Saved in database
Alert! Email to
Sales
Database Sales & Marketing
Thank You Email or
Letter
Direct Sales Call
4. 2
3
5
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What kind of results can we expect?
Because they are highly relevant, personalized AND offer a variety of ways to engage: » Clients have seen response rates of 10-34% » Response rates and overall program success de-
pends on finding a good experienced supplier, and actively engaging in planning process.
» Ability to manipulate the data and qualify your list can mean fewer pieces, but greater success!
Use of Personalization and Color, on average, will: » Improve response rates by 34 % » Increase order value by 25% » Improve overall revenues by 32% » Response time by 35% » Improve repeat orders by 48% A minimum of 3 touches is recommended for a multi-touch campaign.
PERSONALIZED COLOR CAMPAIGNS CROSS MEDIA CAMPAIGNS
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Making the most of your marketing spend.
CrossFire M A R K E T I N G C A M P A I G N S
Why Cross Media with CrossFire? » It starts with great data– we can help you get there with pURL campaigns and surveys.. .
» We’ll isolate your target audience with surgical precision...
» Your message will resonate with each and every recipient...
» Meaning a more successful campaign!
We use only the finest resources that understand data and the integrity of your customer
information. We’ll even put your work in a SAS-70 certified facility so you can sleep at night!
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Making the most of your marketing spend.
Getting Started: » We’ll work with you to decide on the business objective: Improve traffic? Cross-sell? Upsell?
» We’ll help you define and refine your target audience
» Use your own list or we’ll find one for you
» Decide on use of personalization
» Choose from dozens of ready-made designs, templates and programs
» We implement your program: data cleansing, sorting, printing, mailing
» You track it
» Together, we watch your business grow!
Crossfire M A R K E T I N G C A M P A I G N S
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