primeri dobrih praks iz turizma na socialnih omrežjih (best practices in social media) by giorgos...
DESCRIPTION
Kako slovensko turistično gospodarstvo komunicira na socialnih omrežjih in kakšne so prakse vTRANSCRIPT
Motivational event for custodians of slovenia.info - 05/10/2012 Best Practices in Social Media
Giorgos Vareloglou
Where i come from:
Where i come from:
#Truestory
The fastest growing digital agency in Greece.
What’s my job
We are a digital agency that delivers results since 2003. “Delivering results” is our motto btw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we
make thinks. Results driven creativity.
What we do
We are a digital agency that delivers results since 2003. “Delivering results” is our motto btw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we
make thinks. Results driven creativity.
What we do
Results driven creativity
Always answer positive the
following question:
What Results driven creativity means:
WILL THEINTERNET
CARE?
0media spendGive me ideas that
could work with
What Results driven creativity means:
Tourism Australia new campaign
180Million Dollars
Let’s take a look on a few DOable budget-wise
case studies.
Today’s Presentation
Case Study: Curators of Sweden
a reputation management campaign to face 3 issues:
1. Monetary insecurity2. Safety3. Business as usual
TRUE GREECE
WE CREATED TRUEGREECE.ORG
Testimonials- video testimonials from tourists- written testimonials from VIPs
Testimonials- video testimonials from tourists- written testimonials from VIPs
Content creation - Articles distributed to international media- Press Release Distribution- Press Conference before elections
Testimonials- video testimonials from tourists- written testimonials from VIPs
Call for Volunteers- Call for volunteers to support True Greece on Social Media- Training on Response Management
Content creation - Articles distributed to international media- Press Release Distribution- Press Conference before elections
Content Creation
Call for Volunteers
Facebook Cover for Supporters
Thousands of Tweets with #Truegreece
Hundreds of Articles mentioning #truegreece
The website received more than 150K in a month.
555 photos on instagram #truegreece
More than 20K views for testimonials
Twitter Case Study: Virgin America
A problem made a campaign
12.000 direct messages in a few weeks
Case Study: Is Japan Cool?
This is Athens (video case study)
instagram case study: #wewalkLA
JUST A WALK
instagram case study: #wewalkLA
331Tweets
311.000People reach
Case studies, can be also found in
Slovenia!
Global Standards destination website
*Applause
Visitljubljana.com
A case study of a holistic approach in Social Media.
*Check their pinterest account!
LIFE CLASS
A great paradigm on how to produce engaging content
for facebook.
Feel Slovenia (FB)
Twitter cases that worth your attention:
Last but not least a campaign i m jealous of.
Thank you! for questions use #rinka on Twitter
Twitter: @vareloglou
