SOCIAL NETWORKING AND THE REAL ESTATE AGENT

Return on Relationships*Return on Relationships coined by Shane Gibson - C0-Author of Sociable & Guerrilla Social Media Marketing

THE BIG R-O-I QUESTION

What is my Return on my Investment?

Some of my stats before we continue.....

BTBS(BEFORE THE BIG SHIFT)

•100% Referral – 2007

•80% Referral/20% Open Houses – 2008

•60% Referral / 40% Open Houses - 2009

ATBS(AFTER THE BIG SHIFT)

•45% Social Media/Web / 55% Referral – 2010

•48% SM/Web / 52% Referral/Repeat – 2011

•90% of my Current Leads come from SM and Web Marketing

HOW TO CREATE

R-O-R“RETURN ON RELATIONSHIPS”

USING SOCIAL NETWORKING

STOP - Broadcasting your Listings

STOP - Talking about Yourself...Social Networking is NOT about YOU

STOP - Expecting Business to Happen OVERNIGHT

Great Example of Engaging your Social Sphere on Facebook Biz Page

START – BLOGGING ABOUT YOUR COMMUNITY

START – POSITIONING YOURSELF AS AN EXPERT WITHIN YOUR SOCIAL SPHERE

START – STAYING IN FRONT OF YOUR COMMUNITY TO BUILD TRUST

BUILD A TRIBE

•Share Ideas, Share Content built for your sphere

•Create Community by Involving and Highlighting your Community

LISTEN

THE MOST IMPORTANT THING YOU CAN DO IS.....

•http://search.twitter.com

•http://socialmention.com

•http://google.com/alerts

Here are a few tools you can use to listen to what people are saying about your brand....

The implementation of new

technologies in your real estate business does not

replace EXCEPTIONAL customer/client service

OFF TOPIC TIP....QR CODES....

Use ZAPD for iPhone to create a fully Mobile Website for your listing

Use this website for your QR Code.....Not your personal or company Website