princeton presentation
DESCRIPTION
Presentation for SMC Princeton MeetingTRANSCRIPT
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Establishing a Digital Footprint in Social Media
@jaysbryant
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Agenda Overview of Social Media Trends Strategy for making this work Setting up a digital foundation Platform Analysis and Tactics Q & A
http://www.jaybryant.com/smcprinceton for notes
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My connection with Andre Rieu
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Where do you start?
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A more objective view
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The Tweet that took out Motrin in 48 hours…
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Key Drivers for Engagement
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Degrees of separation – growing your network
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Social Media Workflow:
Start with SEO Foundation Get Google Tools Establish presence on common sites Get your name and URL on relevant sites It is all about the Link economy
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Link everything together Use widgets to link together FaceBook, Twitter and
other social networking sites into your own site
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Make an editorial plan Publish daily Focus on Quality Add to conversations and acknowledge people Embrace becoming a “digital being” Personal and Business life blur together – be careful
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Measurement Check page ranking weekly on Google Use Google Analytics to study trends Build up your followers on the sites you participate with
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Tools that I use Google Reader – I have over 200 RSS Feeds LinkedIn – The new rolodex for business Google Analytics and Site Map – Measurement is critical Power Twitter – Simple plug-in to help with Twitter Photogene – Great photo editor for iPhone Twitterrific – Twitter iPhone App Search.Twitter.com – Real time info on anything Meetup.com – Good for networking Badging & Content Widgets Topify – Great tool for managing Twitter
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Building your foundation on Google
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SEO is the foundation – You need Google Juice
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Google makes it easy and FREE!
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Google has great tools and FREE (get the hint…)
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Adding a Sitemap is critical for SEO
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Navigating Twitter & Micro Blogging
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You can build a significant audience on Twitter
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Keep it simple and frequent
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Use viral tools to link together your sites
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What is the value and depth of your “feed”
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The Facebook Challenges
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Hitting a home run – Your image in their profile
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Make it a Grand Slam
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Facebook is still an unproven model for commerce
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Setting up shop on Facebook
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The lure of Facebook – great segmentation
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Thanks! [email protected]
@jaysbryant
http://www.jaybryant.com/smcprinceton for notes & links
Images from Hugh MacLeod – http://www.gapingvoid.com