principles of digital media me9hp. staff chris lane - module convenor anne robinson - part time...
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Principles of Digital Media
ME9HP
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Staff
• Chris Lane - Module Convenor• Anne Robinson - Part time
lecturer• Sally Mould - Part time lecturer
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Module Aims To provide students with a detailed
understanding of the contexts and practices of multimedia;
To introduce them to the production of a multimedia project;
To develop awareness of the communicative possibilities of multimedia.
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Outline of Syllabus• Introduction to the module• History and development of digital media
technology• Overview of digital media tools• Theorising digital media - identity,
community, gender and race• The digital divide - regional and global
perspectives• Digital Media - concentrations of
ownership and independent production
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Syllabus - continued• Theorising digital media -
communication, narrative and interaction
• Market trends in digital media applications and services
• Digital media, design, creativity and aesthetics
• Careers in digital media
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Syllabus - continued• Overview of Photoshop Environment
and Tools• Understanding image resolution,
mode and size• Introduction to Using Photoshop
Creatively• Painting Tools• Using Layers• Working with selections and paths
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Syllabus - continued• Masks and Alpha Channels• Compositing• Working with type in layers• Filters• Image Ready• Automation of actions• Creating interaction
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Learning outcomes:
• On successful completion of this module post-graduate students will be able to:
Assess and select the appropriate tools to produce a multimedia project;
Create a small multimedia project; Critically analyse the current issues
and future developments in multimedia and electronic publishing
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Teaching and learning methods:
• Teaching methods include lectures and on-line interactive learning material, tutorials, seminar discussions and computer lab sessions. Students will be expected to attend lectures and take part into on-line activities as well as comment on their readings.
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Assessment instruments:
• a) An interactive image series presented on CDROM (Weighting 50%)
• b) A 2,000 word essay critically assessing the context of multimedia developments (Weighting 50%).
• Coursework deadline: January 13 2003
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Study hours:
• Students will study for a total of 150 hours on this module made up in the following way:– Timetabled lectures, seminars and workshops: 30
hours
– Self-directed study, including Online work: 78 hours
– Preparation for assessment: 37 hours
– Private review of assessment after receiving feedback: 5 hours.
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What is digital media? 1.
• A new means of media production
• A new kind of medium that allows the user to interact
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What is digital media 2.
?
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Maths
010010101101001010010101001010101001010101010100101001010101001010010101010101010101010101001111010101000101001010010101001010110100101001010100101010100101010101010010100101010100101001010101010101010101010100111101010100010100101001011001001010101001010101001010
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Collection of academic theoretical traditions
• Sociology• Computer Science• Philosophy• Design
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Technology
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A method for storing, transmitting and reproducing information
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Lifestyle
• http://www.nokia.com/speechless/main.html
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Software
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Political force
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Bodily transcendence
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Driver of creativity
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Historical period
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Industrial sector
http://www.apple.com/creative/
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Economic paradigm
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Genre in story telling
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Set of media production tools
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Distribution system
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New medium
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Interactive multimedia
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Bits (rather than atoms)
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What is digital media? 3.
• Not analogue media• So what is analogue media?
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Analogue information is …• Continuous• Stored as a physical arrangement of
atoms that have an analogous relationship to the original information
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Digital information is …• Quantised• symbolic• Sometimes stored through the
presence or otherwise of an electical charge in an atom
• Sometimes as an arrangement of atoms where the arrangement has only a symbolic reference to the original information
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Visual qualities of Analogue and Digital
• Analogue– Noise and distortion– Continuity– Deterioration on reproduction
• Digital– Quantisation– Pixelation– Resolution
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Analogue wave
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Digitised wave
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Digitised wave - higher resolution
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Digitised wave - even higher resolution
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Digitised wave - even higher resolution
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Photoshop for beginners
• Starting a new image• Painting• Rubbing out
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Photoshop for more experienced students
• Using filters to emulate digital and analogue visual language
• Mosaic filter (a digital effect• Noise filter
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The brief for today• Create a self portrait using
photoshop’s painting toolsor• Create a self portrait using
photoshop’s painting tools, image’s taken from the web and filters to emulate visual attributes of bother digital and analogue images
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Twenty minutes before the end of the session
• Show each other what you have made
• Take a look in the other rooms
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Recommended reading• NEGROPONTE, N. (1995). Being Digital. Random
House.• TANNEBAUM R. (1998). Theoretical Foundations
of Multimedia. W.H. Freeman and Company.• CHAPMAN, N. & CHAPMAN, J. (2000). Digital
Multimedia. John Wiley & Sons.• PLANT. Sadie. (1997). Zeros and ones : digital
women and the new technoculture. Fourth Estate.
• Weinmann, E. Lourekas, P. (2002). Photoshop 7 for Windows & Macintosh: Visual QuickStart Guide, Peachpit.