COMMUNICATION & PRINT

ADVERTISEMENTS…!!!!

Presented by:-

Abinas Mishra

Anubhuti Anup

Arunachalam Ramanathan

Piyush Das

Zeeshan Mohammad

Agenda

Communication Overview of Print ads Importance Print ads

Communication Communication is the exchange of thoughts,

messages, or information, as by speech, visuals, signals, writing, or behaviour. -Wikipedia

Derived from the Latin word "communis", which means

“to share”

Sharing of information between two or more individuals to reach a common understanding

Print ads Any advertisement printed on any form of paper or

which can be considered as portable printed medium

Inception- 16th century

Different forms: Insert On-sert

Golden phase- 19th and 20th century

Importance Highly informative

Lasts longer

Builds an image

Cost effective

Targets specific audience

Creates differentiation

Print ads!!!!

Some brilliant print ads

Brand wars!!!!

So….?????

A lot can happen over “Print ads” too…..