Newspaper AdvertisementsCodes & conventions featured in print adverts for existing documentaries.

Regardless of channel or subject matter, there are fundamental features which appear on all adverts intended for print (or today, web, mobile and other new media devices)

Channel identity

Large centralimagetaking up the whole space

Documentary title

Date/Time

Tagline

Our documentary will be aired on Channel 4, and will have to meet the conventions of advertisements for programmes that appear on their network.

Channel 4 and it’s other associated channels have a strong individual brand identity keeping many elements the same from one campaign to the next.- Custom font: easily recognisable with its unique look and surrounding box.- Logo: always placed in the same position, the centre of the right side of the advert- Simple imagery: the images they use feature a central image clearly displaying the subject and context of the documentary.- Can be both portrait and landscape depending on the placement of the ads.

Conveniently Channel 4 provide a C4 Style Guide, giving content creators an instructive manual on how to create a Channel 4 advertisement - http://www.channel4.com/about_c4/styleguide/

We will use the guidelines set out by Channel 4 to our advantage in order to plan our own work.