print culture of architecture
DESCRIPTION
Architectural Self-Publishing, Presentation at Architerianite #3, LABOthemori, Bandung, Indonesia, 2010TRANSCRIPT
DOANYTHINGThePrintCultureOfArchitecture
Architectural PublishingOn Demand
Architect/ Designer/ Writer Editor/ Publisher/ Distributor
Architectureis lower and
slower than anyother field; weare the least
technological, butwe talk about it
the most.Mark Wigley
Today thereis such an
enormous needfor production
that occasionallywhat architecture
is best at maybe forgotten.
Bernard Tschumi
Architectureoffer many things;ideas, manifestoes,
jokes, gossips,frustrations,
drawings, attitude,enquiries, beauty,
agendas, knowledge,crap-tech, etc.
What happens when thedesigner/ architect
assumes the role of writer,editor, publisherand distributor?
Zak Kyes
1963 1964 1965 1966
1967
Publish on DemandIntegrating the production of
printed materials on generatingcontent, editing and design
of architectural ideasand such.
19691968
DIY Ethic = Self PublishingThe publishing of books,
micropublishing on-line worksand other media by the authors
rather than by established,third-party publishers.
1970
DIY Architecture PressThe book as a work
of art and skill rather than simply a vehicle
for imparting informationand communication.
1971 1972
Traditional Offset Print Machine Lightweight Press Machine
1973 1974
New modes of production;‘print-on-demand’ tools,
laser printers, digital offsets,In-Design, Adobe Acrobat, etc.bypass the division of work flow
to publishing system.
1975 1976
Productivity
AA Publication, London
1977 1978 1979
Architecture = Punk Rock
Bedford Press, London
Why Self-Publish?
Avoiding PublishingBureaucracies:
Author cannot get published by traditional publishers,author is unknown, topic is obscure, topic is
controversial, topic is only of interest to a small group ofpeople, writing, style, or genre rejected, etc.
AArchitecture, Students’ Self Publication
Full Control and ArtisticFreedom:
Author staying non-conform to editorial changes apublisher would make, complete control over booksoutcome, database, sales and customers, overall low
publishing cost, publish content independently, controlof total design and concept, etc.
Jong Arsitek, Collaborative Self Publication
CODA, Collaborative Self Publication
Total Design:Self-publishing allow books to be designed and
experimented within the total control of the self-publisher.
Is There Any Point inPrinted Publications?
Online Publishing and Blogs
Printed media hassome inherentadvantages -it is portable,
tactile…photographs
usually look verygood in print.
The web isgreat for news,
interactiveinformation, video,
but lacks thesophisticationof prints - its’
still early days.Peter Bilak
Pamphlet Architecture:Small books with BIG ideas
Pamphlet Architecture
The book is anold medium. And
it is an old mediumthat you can
innovate in. I don’tknow how many
times I saidthat I wanted to
make a bookpeople would read
and not just look at.Greg Lynn
www.hafizamirrol.blogspot.com