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www.commercialriskonline.com11Commercial Risk Asia
www.commercialriskonline.comVol. 2 | #15WINTER 2017
Risk managers struggling to articulate their valuePROFESSION
Ben Norris & Nicholas [email protected]
@COMRISKONLINE
RISK AND INSURANCE managers are still struggling to fully explain
to their bosses the role they fulfil and benefits they bring to an organisation, according to leading industry professionals, including Franck Baron, chairman of the Pan-Asia Risk and Insurance Management Association (Parima).
“A big danger is a lot of risk and insurance managers can’t articulate what their role is – by this I mean the purpose of their role rather
than their day-to-day activities,” said Mr Baron, who was speaking at the Risk Management Forum at the annual Brokerslink conference in Marrakesh. “We are here to manage risk, provide financial protection and ensure the business strategy is going to be protected. But we don’t often explain that very well.”
EXPOSUREMr Baron urged risk managers to make the most of their exposure to senior management. “Often when you are in front of the risk committee, and therefore the board, you have to spend a while explaining what you do. Other functions don’t have to do this and we need to get to that
position. Put simply, we need to sell the profession and be clear and confident about what we do,” he said.
The acceptance of risk management at board level is a critical issue for the profession and was a central feature of the Risk Frontiers Asia survey just published by Commercial Risk Asia. The survey asked risk managers to rank out of 10 how seriously risk management is taken by their boards.
And while the profession can be encouraged by the fact that the most popular ranking was 8 out of 10, reported by 27.8% of respondents, more than a fifth (21%) ranked it as 5 or below.
Furthermore, some of the anecdotal evidence supplied through one-to-one interviews with risk managers suggests there is still much work to do if risk managers are to successfully rise up the corporate ladder.
TACTFULFor example, a lack of transparency and governance were cited as challenges, with some boards of directors turning a deaf ear to risk management issues outside of the boardroom. Consequently, risk managers are left feeling that they must be tactful in how they approach their relationship with the board. “It is about taking baby
TECHNOLOGY: INSURTECH:Asia could lead the world ..................11
ROUNDTABLE: HONG KONG:Risk managers debate what to do in a crisis ................... 12-14
Kobe steel scandal puts spotlight on supply chainu KOBE STEEL IS STRUGGLING TO deal with revelations about falsified safety information on its core steel products that are used around the world.
p3
Insurance markets set to gain from ASEAN integrationu ASEAN’S AEC INITIATIVE TO develop a single economic market across the ten ASEAN states by 2025, will likely to benefit regional insurance markets, according to a report.
p17
Business Interruption u HOW BROADENING BI COVER CAN lead to claims uncertainty p8
Natural catastrophesu ASIA PACIFIC WARNED BY UN of disaster risk. p9
Parima interview u NEWS OF THE ASSOCIATION’S achievements and ambitions. p15
Legalu THE DRAMATIC INCREASE IN US sanctions on North Korea. p7
Commentu WHY HIGHER INSURANCE RATES are a price worth paying.
p4
INSIDE–
PROFESSION: p23
Buyers brace themselves for rate rises after nat cat lossesRATES
Stuart Collins & Nicholas Prattnews@commercialriskonline
@COMRISKONLINE
A FTER YEARS OF SOFT MARKET conditions, risk managers should be
prepared for a possible rise in rates this renewals season. With predictions of record catastrophe losses for insurers in 2017, premium rate increases look increasingly likely in 2018.
RECORD-LEVELSNear-record levels of capacity and recent growth in alternative capital should mean
RATES: p23
Franck Baron
01-CR-Asia-2017-Nov-Front.indd 1 07/11/2017 23:09
PRINT, DIGITAL & EVENT MEDIA PACK 2019The leading print, digital and events information service for risk and insurance managers.
Hugo Foster E: [email protected] T: +44(0)203 858 0191Stewart Brown E: [email protected] T: +44(0)203 858 0190CONTACT:
Key Information
Essential reading for corporate risk and insurance managers:
Part of a family of international publications produced by an experienced team
Focused on corporate risk and insurance managers’ information needs
Relied upon for accurate and exclusive news, in-depth analysis and proprietary content
Close association with the leading Pan Asia risk management association Parima
Fortnightly electronic newsletter and market leading website
Unrestricted free access to our content for risk and insurance managers
MARKET LEADING AUDIENCE
• 4,000 circulation for the electronic newsletters
• 50% audience of corporate risk and insurance managers
• 30% audience of brokers
• 85% audience based within Asia
AUDIENCE PROFILE
Commercial Risk Asia is considered essential reading for corporate risk and insurance managers and their risk transfer partners with an interest in the Asia-Pacific region.
Audience
Company Type
50% Corporates 30% Brokers18% [Re]insurers2% Other
Regions
85% Asia 10% Europe2% USA 2% Africa 1% Middle East
TOP 10 CORPORATE INDUSTRIES
• Energy• Services• Finance• Manufacturing• Food & Beverage• Retail• Telecoms• Engineering• Consulting
Hugo Foster E: [email protected] T: +44(0)203 858 0191Stewart Brown E: [email protected] T: +44(0)203 858 0190CONTACT: PAGE 2
WEBSITE ADVERTISING RATES
A Billboard £3,200
B Super Leaderboard £3,200
C Leaderboard £3,000
D Skyscraper £2,000
E Double MPU £2,000
F MPU £2,000
G Bottom Leaderboard £1,250
Advertising rates are gross monthly rates and assume 100% occupancy per month. Pro-rata share of voice rates are available on request. All rates quoted are subject to applicable VAT at the prevailing rate.
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D
F
E
C
C
G
B
Online
Populated by news and analysis on a daily basis, the new look Commercial Risk Asia platform provides an excellent online channel for advertisers.
The site is responsive in design ensuring that it is compatible for all devices and advertisements are served through Google’s DoubleClick programme.
The platform provides a range of high impact advertising positions including Billboard, HPUs, MPUs, Leaderboards and Custom ads.
The Commercial Risk Asia platform also provides opportunities for selective native advertising [advertorial].
Modern look with responsive design ✔
High impact advertising positions ✔
Native advertising options ✔
Geo and word tagging function ✔
DoubleClick traffic management ✔
Hugo Foster E: [email protected] T: +44(0)203 858 0191Stewart Brown E: [email protected] T: +44(0)203 858 0190CONTACT: PAGE 3
Newsletter advertising specifications
LEADERBOARDDimensions: 728px x 90px
File types accepted: JPG, PNG, GIFTarget URL: Please provide your target URL and any third-party tracking tags along with the creativeHosting: Your advert will be uploaded to CRO’s secure CMSAnimation: All important messaging/branding/calls to action should sit on slide 1 of the creative, due to some email clients not displaying beyond slide 1
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MPUDimensions: 300px x 250px
File types accepted: JPG, PNG, GIFTarget URL: Please provide your target URL and any third-party tracking tags along with the creativeHosting: Your advert will be uploaded to CRO’s secure CMSAnimation: All important messaging/branding/calls to action should sit on slide 1 of the creative, due to some email clients not displaying beyond slide 1
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CUSTOMDimensions: 345px x 90px
File types accepted: JPG, PNG, GIFTarget URL: Please provide your target URL and any third-party tracking tags along with the creativeHosting: Your advert will be uploaded to CRO’s secure CMSAnimation: All important messaging/branding/calls to action should sit on slide 1 of the creative, due to some email clients not displaying beyond slide 1
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LEADERBOARDDimensions: 728px x 90px
File types accepted: JPG, PNG, GIFTarget URL: Please provide your target URL and any third-party tracking tags along with the creativeHosting: Your advert will be uploaded to CRO’s secure CMSAnimation: All important messaging/branding/calls to action should sit on slide 1 of the creative, due to some email clients not displaying beyond slide 1
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How to supply your advertisingPlease email to [email protected] and copy in your sales contact Technical queries: [email protected] Booking queries: call or email your sales contact
Weekly Email Newsletter
The Commercial Risk Asia electronic newsletter is published fortnightly [24 weeks in the year]. Launched to meet the information needs of risk and insurance managers and brokers, the easy to read format provides regular news and analysis direct to our audiences’ inboxes and is highly valued by the risk and insurance community across the Asia-Pacific region. Each edition of the newsletter is distributed to over 4,000 professionals.
Leaderboard, MPU and Custom advertisement positions are available in high impact positions.
EMAIL NEWSLETTER ADVERTISING RATES
1 week 12 weeks 24 weeks
Leaderboard £875 £875 £743
Leaderboard bottom £625 £625 £531
MPU £625 £625 £531
Custom ad £250 £250 £212
Advertising rates are gross rates and subject to applicable VAT at the prevailing rate.
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Hugo Foster E: [email protected] T: +44(0)203 858 0191Stewart Brown E: [email protected] T: +44(0)203 858 0190CONTACT: PAGE 4
Third Party Content License Options
In addition to the regular print and digital online advertising options with Commercial Risk we are in 2019 offering third party content licences.
These content licences enable a select number of firms to publish thought leadership content via the Commercial Risk digital platform; content that will sit alongside our own editorial features and news stories.
Articles are written by the firm and supplied in word format to us and we then publish them on the platform. The maximum word count per article is 750 words. Images/data graphs can also be included. Commercial Risk retains the ability to withdraw any article from publication or make requests for amendments.
Articles will appear in the same manner as our own content and will be displayed as a ‘run of section’ piece meaning that they will slot into a standard article section. They only thing that will differentiate them from our own content is that they will be by-lined to the author and we will insert a small box
to say ‘sponsored’ at the top of the article. Other than this they will appear as our own content. The articles will remain on our website indefinitely and form part of our content archive.
They may also (not guaranteed) be selected to appear in our weekly newsletters.
We will permit a maximum of 5 companies to take advantage of this initiative in any one month. Firms will be limited to publishing one article in any month.
LICENCE FEES (based on one article per month)
1 article @ £2,000
3 articles @ £5,000
6 articles @ £9,000
12 articles @ £15,000
CRE will provide audience visibility and usage metric data reporting Examples below of 3rd party content
running on Commercial Risk www.commercialriskonline.com/ipn-experts-corner
Hugo Foster E: [email protected] T: +44(0)203 858 0191Stewart Brown E: [email protected] T: +44(0)203 858 0190CONTACT: PAGE 5
PRINT, DIGITAL & EVENT MEDIA PACK 2019
CONTACT:
Hugo Foster
T: +44(0)203 858 0191
Stewart Brown
T: +44(0)203 858 0190
VISIT: www.commercialriskonline.com