Teach&Travel MEDIA KITPRINT & DIGITAL | 2017

EDUCATORS’ #1 SOURCE for EVERYTHING STUDENT TRAVEL!

THE OFFICIALPUBLICATION OF SYTA

Photos ( Top LtoR) © In te rnat iona l Spy Museum / @ Joe l G i t t le / © V IST Nor fo lk / © Choose Ch icago / (Bot tom LtoR) © L iber t y Sc ience Museum / © iF l y / © V i rg in ia Beach CVB / © Pocono CVB

DID YOU KNOW?

MORE THAN 1.5 MILLION YOUTH TRAVELERS SYTA’s membership serves annually, with

combined revenues of

MORE THAN $2 BILLION

The majority of 12- to 18-year-olds in the United States take at least one

significant group trip each year without their parents,

spending almost

$10 BILLION A YEAR

STUDENT & YOUTH TRAVEL continues to be the fastest growing major market in the travel industry, and represents more than 20%

of the total North American travel market.

INDUSTRY FACTSof teachers organize two or more trips per year39%of teachers are responsible for selecting the destination77%of those who initiate student trips are teachers93%

*Source: Student & Youth Travel Digest 2016

CHERYL CLEMENS, Director of Sales, Toby’s Dinner Theatre

This publication is such a valuable resource to us. It’s wonderful that the staff will work with you

and your budget to get the best exposure.

$

2.2 The average number of destinations visited on trips

Student groups’ PREFERRED ATTRACTIONS: 4) Museums 3) Theme parks 2) Landmarks 1) Historic monuments

2-11 months prior to the trip, planning commences

Average groups SIZE BY TRIP TYPE:61 – 1 DAY TRIP; 43 – MULTIDAY DOMESTIC TRIP; 27 – INTERNATIONAL TRIP

Teach & Travel has the largest circulation available, compared to other student travel planning

resources, with 40,000 qualified educators and student travel planners throughout the

United States and Canada receiving each issue. Teach & Travel is published five times a year

and is mailed bimonthly during the school year.

TRIP TYPES PLANNED BY OUR READERS The only student travel publication to target all segments of the student travel market.

Teach & Travel is distributed at the following conferences:

STUDENT & YOUTH TRAVEL ASSOCIATION

SYTA SUMMIT

NATIONAL TOUR ASSOCIATION

AMERICAN BUS ASSOCIATION

HEARTLAND TRAVEL SHOWCASE

TRAVEL SOUTH SHOWCASE

ONTARIO MOTOR COACH ASSOCIATION

NATIONAL MIDDLE SCHOOL ASSOCIATION

NATIONAL CATHOLIC EDUCATION ASSOCIATION

NATIONAL SCHOOL BOARD ASSOCIATION

NATIONAL COUNCIL OF SOCIAL STUDIES

MIDWEST BAND & ORCHESTRA CLINIC

NATIONAL SCHOOL PUBLIC RELATIONS ASSOCIATION

EXTENDED CIRCULATION

CIRCULATION & READERSHIP FACTS

of readers do not read any other publication for student travel planning94%of readers plan their trips at least six months in advance of their trip92%of readers plan overnight travel88%

MORE THAN 95,000 educators and SYTA member

tour operators read each issue of Teach & Travel

93% 33%

29% 20% 15%

EDUCATIONAL TRIPS PERFORMANCE GROUPS

SUMMER PROGRAMS SPRING BREAK OTHER**Graduation night celebrations, sporting

groups and volunteer/mission

MARIO BARREIRO, National Sales Director, Medieval Times Dinner & Tournament

Teach & Travel is THE BEST AND ONLY RESOURCE for student travel!

EXTENDED EXPOSURE in the digital edition of Teach & Travel and extended life of your business profile in digitally archived issues. ($100 value)

SOCIAL SPOTLIGHT of your business via the Teach & Travel social media outlets reaching all of our friends and followers. ($150 value)

/TeachandTravelMagazine

@Teach_Travel

/teachtravel

/company/teach-&-travel

teachandtravelmag

eNEWS SPOTLIGHT featuring custom editorial coverage in Teach & Travel’s biweekly e-newsletter. ($175 value)

(in addition to all other benefits)

GUARANTEED EDITORIAL in the Destination Updatessection of the print magazine. ($900 value)

SHARRONA BURNSCTP, CTIS, Director of Sales,

ROCK AND ROLL HALL OF FAME & MUSEUM

If you are

serious about

the student

and youth

market, you

must have a

presence in

Teach & Travel

magazine. We

have supported

the publication

for many

years and

receive solid

leads from

educators as a

result.

VALUE-ADDED BENEFITS

ALL ADVERTISERS IN PRINT EDITION RECEIVE:

ADVERTISERS WITH THREE INSERTIONS RECEIVE:

Reach an additional audience of 13,000 with bonus

exposure in eNews, social media and the digital edition.

Teach & Travel website, eNewsletter, and digital magazine sponsorships put your brand’s message in front

of an ever-growing audience. Just one click on your sponsored ad from one of Teach & Travel’s audience of

educators and student travel planners could lead to a bus full of happy students!

SIGNATURE SPONSORSHIP$1,500

DIGITAL OPPORTUNITIES

By advertising in the digital edition, you will receive custom editorial opportunities, greater exposure (more visitors spending more time online), and continuous traffic through archived magazines.

DIGITAL MAGAZINE

eSYTA newsletter is sent biweekly to more than 2,000 SYTA members, partners, and prospective members.

Teach & Travel eNews is sent weekly to more than 8,000 educators and readers of Teach & Travel magazine.

eNEWSLETTERS

Advertise online and drive viable prospects from syta.org to your website. Your banner or box ad will display on the home page.

SYTA.ORG

BANNER AD$395/wk | $1,185/mo | $3,025/3mo

BOX AD$295/wk | $885/mo | $2,256/3mo

BANNER AD$700/mo | $3,570/6mo | $6,300/yr

BOX AD$400/mo | $1,950/6mo | $3,500/yr

Exclusive advertising section and/or enhanced listing opportunities with extended exposure at SYTA-attended shows throughout 2016. Contact your media consultant for more details and rates.

JANUARY: PERFORMANCE FESTIVALS

MARCH: DMOs

NOVEMBER: EDUCATORS’ BUYERS’ GUIDE

($1,500)

TARGETED MEDIA SOLUTIONS

SPECIAL SECTIONS

Sponsor a custom contest that gives your business exclusive branding throughout the contest period and direct leads. Contact your media consultant for more details.

CONTEST SPONSORSHIP

syta.org SYTA's EDUCATORS' BUYERS' GUIDE / 2015 54 SYTA's EDUCATORS' BUYERS' GUIDE / 2015 syta.org

7M TOURS672 N. Semoran Blvd., Ste 303Orlando, FL 32807www.7mtours.com(925) 922-2310

A+ VOYAGES693 Rene Levesque OuestQuébec City, QC G1S 1T1www.voyagesaplus.com(418) 683-6388

ACADEMIC EXPEDITIONSP.O. Box 1579New York, NY 10159-1579www.academicexpeditions.com(212) 243-4282

ACADEMIC TRAVEL SERVICES, INC.As former educators, we are sensitive to the unique needs and requirements of all types of educational and performance tours. ATS is dedicated to providing a tailor-made experience to all North American and European destinations.Info@academictravel.comP.O. Box 547Hendersonville, NC 28793(828) 692-7733 / TF: (800) 523-4293www.academictravel.com

ADVANTEDGE TOURS, LLCGive your group the Edge. We have years of experience in travel and are capable of organizing world-class domestic and international group tours.Urte Land, CSTP - President6480 S. Downing St.Centennial, CO 80121(303) 794-4391M: (303) 641-8738 / F: (303) 794-4392www.advantedgetours.com

ADVENTURE STUDENT TRAVEL18221 Salem TrailKirksville, MO 63501www.adventurestudenttravel.com(866) 831-1720

ADVENTURES AMERICA - WORLDSTRIDES124 Washington Ave., Ste APoint Richmond, CA 94801www.adventuresamerica.com(510) 234-3144

ALL WORLD TRAVEL & TOURSP.O. Box 1606Allen, TX 75013www.allworldtravel.com(214) 509-9078

AMERICAN CHRISTIAN TOURS201 South St.Rice Lake, WI 54868www.acts-tours.com/(715) 234-6500

AMERICAN CLASSIC TOURS& MUSIC FESTIVALS4243 East Piedras Dr., Ste 155San Antonio, TX 78228www.amclass.com(210) 733-8167

AMERICAN STUDENT TOURSP.O. Box 10Bothell, WA 98041www.americanstudenttours.com(425) 273-7586

AMERICAN TRAILS WEST92 Middle Neck Rd.Great Neck, NY 11021www.americantrailswest.com(516) 487-2800

ARTIST TRAVEL CONSULTANTS250 West 57th St., Ste 1610New York, NY 10107www.artisttravels.com/(212) 707-8170

BENEDICT’S BUS SERVICE2166 Charleston Rd.Wellsboro, PA 16901www.benedictsbus.com(570) 724-5867

BOB ROGERS TRAVEL3440 LaCrosse Ln.Naperville, IL 60564www.bobrogerstravel.com(630) 824-4343

BRANSON TOURISM CENTER220 Branson Hills PkwyBranson, MO 65616www.bransongroups.com(417) 334-8325

BRIGHTSPARK TRAVEL CANADA3300 Bloor St. West, Ste 1801Toronto, ON M8X 2X2www.schoolvoyageurs.com(416) 486-6440

BRIGHTSPARK TRAVEL USA111 S Pfingsten Rd., Ste 100Deerfield, IL 60015www.brightsparktravel.com(847) 509-0088 x3316

BURKE EDUCATIONAL TRAVELP.O. Box 890Newton, NC 28613www.burkeeducationaltravel.com(828) 465-3900

CAPITAL TOURS, INC.200 Merrimack St., Ste 401Haverhill, MA 01830-6111www.capitaltours.net(978) 373-9140

CELESTIAL TRAVEL & TOURS2821 South Parker Rd., Ste 245Aurora, CO 80014www.celestialtrvl.com / www.celestialtravel.net(303) 773-1224

CHA EDUCATIONAL TOURS107-115 South Second St.Philadelphia, PA 19106www.cha-tours.com(215) 923-7060

CHAPMAN CULTURAL TOURS LTD213-10720 Yonge St.Richmond Hill, ON L4C 5V7www.chapmantours.ca(905) 737-8687

CHOICE MUSIC TOURSChoice Music Tours, a subdivision of Underwood Travel and the Tzell Travel Group, have been planning domestic, European, Canadian, and Mexican travel since 1978.Jim Falvo 520 East Main St. Carnegie, PA 15106 www.choicemusictours.com(866) 583-6061M: (724) 344-0827 / F: (412) 278-2990

CLASSETROTTEUR17 Rue WebsterSt Lambert, QC J4P 1W9www.classetrotteur.com(450) 321-2443

CLUB AVENTURE JEUNESSE739 St PierreTerrebonne, QC J6W 1E1www.clubaventurejeunesse.com(450) 961-2848

CORPORATE TRAVEL SERVICE, INC.23420 Ford Rd., Ste 1Dearborn Heights, MI 48127www.ctscentral.net(313) 565-8888

CULTURE QUEST TOURS15 South 3rd St., Ste 200Philadelphia, PA 19106www.cqtours.com(215) 923-1415

DANCE THE MAGIC-SHOWCASEPRODUCTIONS OF CALIFORNIA7582 Nancy Dr.Huntington Beach, CA 92647www.dancethemagic.com(714) 841-3913

DIRECTOR’S CHOICE TOUR AND TRAVEL10701 Upland Ave.Lubbock, TX 79424www.directorschoicetourandtravel.com(877) 328-2583

DISCOVER CANADA STUDENTADVENTURES / CLUB ESL820-1111 Melville St.Vancouver, BC V6E 3V6www.DCStudentAdventures.com(604) 689-8128

DISCOVERY TOURS, INC.6501 Wilson Mills Rd., Ste B1Mayfield Village, OH 44143www.tourwithdiscovery.com(216) 531-8884

ECE TRAVEL LTDRoyal Parade MewsChislehurst Kent BR7 6TNwww.ecetravel.com+44 (0)20 8295 8620

EDU TRIPSP.O. Box 19Orangeburg, NY 10962www.edutrips.com(914) 595-7349

EDUCATIONAL DISCOVERY TOURSP.O. Box 10200Truckee, CA 96162www.educationaldiscoverytours.com/(530) 582-6030

EDUCATIONAL EXPERIENCES1000 Universal Studios Plaza Blvd.Orlando, FL 32819www.educationalexperiences.org(386) 575-2356

EDUCATIONAL TOURS1079 E Riverside Dr., Ste 101St. George, UT 84790www.ettours.com(435) 656-4849

EDUCATIONAL TOURS INVERNESS, FL1123 Sterling Rd.Inverness, FL 34450www.edtours-us.com(352) 344-3589

EDUCATIONAL TOURS, INC.4205 Charlar Dr., Ste 4Holt, MI 48842www.tours-eti.com(800) 654-4560

EDUCATIONAL TRAVEL ADVENTURES4400 Route 9 South, Ste 1000Freehold, NJ 07728www.ETAdventures.com(732) 410-5677

EDUCATIONAL TRAVEL SERVICES, INC.P.O. Box 82605Portland, OR 97282www.etsi.ws(503) 653-3988

EDUCATIONAL WORLD TRAVELP.O. Box 1492Camberwell East, VIC 3126www.ewt.com.au03-9830-4545

EDUSTAR TOURS210 Bridge Plaza Dr.Manalapan, NJ 07726www.edustartours.com(800) 426-0157

EDUTRAVEL, INC.272 Avenue Rd.Toronto, ON M4V 2G7www.edutravel.com(416) 923-4683

EF EDUCATIONAL TOURS CANADA60 Bloor St. West, Ste 501Toronto, ON M4W 3B8www.eftours.ca(416) 927-1911

EF EXPLORE AMERICAOne Education St.Cambridge, MA 02141-1883www.smithsonianstudenttravel.com(617) 619-2001

ELLISON TRAVEL & TOURS, LTD.Ellison Travel & Tours, in business since 1980, is a full service agency specializing in customized tours for special interest groups and is a receptive tour operator for Canada, USA, Britain and Europe.Erika Korstrom, erikak@ettravel.com Vancouver Office | #101-315 West 1st St.North Vancouver, BC V7M 1B5(604) 983-2470 / (866) 983-2470

EPN TRAVEL SERVICES1784 West Schuylkill Rd.Douglassville, PA 19518-9100www.epntravel.com(610) 970-3751

EXPLORICA145 Tremont St., 6th FlBoston, MA 02111www.explorica.com(617) 210-6100

FAME EVENTS7255 E Hampton Ave., Ste 127Mesa, AZ 85209www.fameevents.com(480) 654-0709

FANTASTIC TOURS & TRAVEL, INC.6143 Jericho Tnpk, Ste 101Commack, NY 85209www.fantastictours.com(631) 462-6262

FIRST CLASS TOURS, INC.12703 Eastex FrwyHouston, TX 77039www.firstclasstours.net(281) 590-1803

FLAMINGO EDUCATIONAL TOURS10049 North West 1st Ct.Plantation, FL 33324www.flamingoedutours.com(954) 915-9199

FLS TOURS301 N. Lake Ave., Ste 310Pasadena, CA 91101www.flstours.com(626) 795-2912

FOUR SEASONS TOURS1553 Boren Dr.Ocoee, FL 34761www.fourseasons-tours.com(407) 654-2500

FOUR WINDS TOURS AND TRAVEL30 Jericho Executive Plaza, Ste 500EJericho, NY 11753www.fourwindstours.com(516) 334-2400

FREEDOM TOURS80 Charlotte St.Saint John, NB E2L 2L2www.freedomtours.com(506) 632-1012

FRIENDSHIP TOURS WORLD TRAVEL5142 Hollister Ave., #25Santa Barbara, CA 93117www.friendshiptoursworld.com/(205) 685-8687

G.E.T. EDUCATIONAL TOURSP.O. Box 145South Melbourne, VIC 3205www.getours.com.au+61 38842 1100

GERBER TOURS, INC.100 Crossways Park Dr. West, Ste 400Woodbury, NY 11797www.gerbertours.com(800) 645-9145

GLOBAL TOURISME1020 Avenue Des ErablesQuébec, QC GIR 2M9www.globaltourisme.com(418) 684-0662

TOUR OPERATORS

syta.org

SYTA's EDUCATORS' BUYERS' GUIDE / 2015 1

SYTA’S

EDUCATORS'

BUYERS'GUIDE2015

MIKE MAGILLMagill’s Famous Pizza & Buffet

With a limited

advertising budget, I

was skeptical about

seeing measureable

results from my

advertising in

Teach & Travel. Boy

was I wrong. Your

publication definitely

gets to the right

people. Almost

immediately after

advertising Boxed

Lunches, I saw sales

increase more than

20%. On-site sales

increased more than

10% overall in my first

year of advertising

with Teach & Travel.

It’s as though Teach &

Travel legitimized me

with the student travel

market.

FULL PAGE: 1X – $7,565 | 2X – $7,295 | 3X – $6,830 | 4X – $6,250 | 5X – $5,845

2/3 PAGE: 1X – $5,975 | 2X – $5,680 | 3X – $5,395 | 4X – $4,860 | 5X – $4,615

1/2 PAGE: 1X – $4,670 | 2X – $4,435 | 3X – $3,890 | 4X – $3,790 | 5X – $3,600

1/3 PAGE: 1X – $3,355 | 2X – $3,195 | 3X – $3,035 | 4X – $2,730 | 5X – $2,595

1/4 PAGE: 1X – $2,650 | 2X – $2,520 | 3X – $2,395 | 4X – $2,160 | 5X – $2,050

1/6 PAGE: 1X – $1,865 | 2X – $1,775 | 3X – $1,690 | 4X – $1,515 | 5X – $1,445

Teach & Travel is published by: 535 Cascade West Parkway SE, Grand Rapids, MI 49546 | P: (866) 252-7108 | F: (616) 458-8609 | syta.org | serendipity-media.comSERENDIPITYM E D I A LLC

DERICK B. STRODEAssistant Director, Academic Services

Carol Martin Gatton Academy of Mathematics and Science in Kentucky

Each time I get a Teach &

Travel issue, I look through

every page for ideas on

what other educators are

doing to bring experiential

learning to their students.

I scout the magazine,

always looking for creative

approaches that others are

using to teach differently.

What I like best about the

magazine is that it takes

a balanced approach. It

not only gives educators

ideas on where to take

their students, but also

offers back resources, such

as where to find funding

sources and scholarships for

students’ travel.

THE ESSENTIALS

JANUARY/FEBRUARY: EARLYBIRD October 7, 2016 DEADLINE October 21, 2016

MARCH/APRIL: EARLYBIRD December 9, 2016 DEADLINE December 23, 2016

MAY/JUNE: EARLYBIRD February 10, 2017 DEADLINE February 24, 2017

SEPTEMBER/OCTOBER: EARLYBIRD June 9, 2017 DEADLINE June 23, 2017

NOVEMBER/DECEMBER: EARLYBIRD August 18, 2017 DEADLINE September 1, 2017

GROSS RATES

DEADLINES

15% discount for camera-ready artwork | 15% discount for SYTA Members

ADVERTISING SOLUTIONS

PRINT: GROSS RATES COMMUNITY ENGAGEMENTWEBSITE EXPOSURE

BANNER AD__ 1 Month – $700__ 6 Months – $3,570__ 1 Year – $6,300

BOX AD__ 1 Month – $400__ 6 Months – $1,950__ 1 Year – $3,500

DIGITAL MAGAZINE SPONSORSHIP$1,500

eNEWSBANNER AD__ 1 Week – $395__ 1 Month – $1,185__ 3 Months – $3,025

eNEWSBOX AD__ 1 Week – $295__ 1 Month – $885__ 3 Months – $2,256

SOCIAL MEDIAPOST__ 1 Post – $150__ 4 Posts – $500__ 8 Posts – $1,000

CONTESTSPONSORSHIP$1,500

ADDITIONAL PRINT

SPECIAL SECTIONSPerformance Festivals (January), DMO’s (March), Educators’ Buyers’ Guide (November)

See Media Consultant

Teach&TravelFULL PAGE__ 1x – $7,565 __ 2x – $7,295__ 3x – $6,830__ 4x – $6,250__ 5x – $5,845

2/3 PAGE__ 1x – $5,975__ 2x – $5,680__ 3x – $5,395__ 4x – $4,860__ 5x – $4,615

1/2 PAGE__ 1x – $4,670__ 2x – $4,435__ 3x – $3,890__ 4x – $3,790__ 5x – $3,600

1/3 PAGE__ 1x – $3,355__ 2x – $3,195__ 3x – $3,035__ 4x – $2,730__ 5x – $2,595

1/4 PAGE__ 1x – $2,650__ 2x – $2,520__ 3x – $2,395__ 4x – $2,160__ 5x – $2,050

1/6 PAGE__ 1x – $1,865__ 2x – $1,775__ 3x – $1,690__ 4x – $1,515__ 5x – $1,445

*15% discount for camera-ready artwork*15% discount for SYTA Members